Healthcare Rap

Get your ears ready as Fernando Angulo, head of communication for SEMRush, brings a rapid-fire roundup of national and international search trends for healthcare. He shares the lowdown on top search queries, how zero click searches affect healthcare organizations, and more based on SEMRush’s recently released research. All that, plus the Flava of the Week about looking at the data you already have, and the 411 on answering a common question from Alan Shoebridge.

Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!

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Jared and Peter give their takes on recent headlines about the definition, promise, and hype surrounding digital health. What problems lie ahead for marketers trying to reach interested clinicians, and how do we avoid adding to the noise? All that, plus the 411 on the pursuit of perfection and the freestyle rap of the month about content marketing.

Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Jared and Peter give their takes on recent headlines about the definition, promise, and hype surrounding digital health. What problems lie ahead for marketers trying to reach interested clinicians, and how do we avoid adding to the noise? All that, plus the 411 on the pursuit of perfection and the freestyle rap of the month about content marketing.

Thanks to Martech.Health, Ultera Digital and the Shift.Health Network for spreading the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Why can’t culture change by just telling people what to do or calling more meetings? Russ Hill, culture consultant with Partners in Leadership, shares the Results Pyramid model of culture change and the way to change the beliefs that drive actions. All that, plus the Flava of the Week about first mover advantages and What’s the 411 with Alan Shoebridge.

Thanks to Ultera Digital and the Shift.Health Network for spreading the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Why can’t culture change by just telling people what to do or calling more meetings? Russ Hill, culture consultant with Partners in Leadership, shares the Results Pyramid model of culture change and the way to change the beliefs that drive actions. All that, plus the Flava of the Week about first mover advantages and What’s the 411 with Alan Shoebridge.

Thanks to Ultera Digital and the Shift.Health Network for spreading the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Chris Bevolo drops by to discuss his new book, The Gospel of Growth. How often are marketers brought to the table for a health system’s business decisions such as mergers and acquisitions? Learn how to get that seat and thrive as a modern healthcare marketer by viewing all of your projects through the lens of growth objectives. All that, plus the Flava of the Week about zero click searches and What’s the 411 with Ed Bennett.

Thanks to Ultera Digital and the Shift.Health Network for spreading the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Chris Bevolo drops by to discuss his new book, The Gospel of Growth. How often are marketers brought to the table for a health system’s business decisions such as mergers and acquisitions? Learn how to get that seat and thrive as a modern healthcare marketer by viewing all of your projects through the lens of growth objectives. All that, plus the Flava of the Week about zero click searches and What’s the 411 with Ed Bennett.

Thanks to Ultera Digital and the Shift.Health Network for spreading the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Like your best mixtape, the hits keep coming. First, it’s the Flava of the Week with a challenge to reduce friction. Next, Amanda Henson gives modern tips for modern online reputation management, including the different between managing and listening. Finally, we wrap up with the debut of What’s the 411 featuring some big ideas about hospital websites from Shawn Gross. All that, plus the Rolling Stones and Jared nerds out on rock trivia.

Thanks to Ultera Digital and the Shift.Health Network for spreading the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Like your best mixtape, the hits keep coming. First, it’s the Flava of the Week with a challenge to reduce friction. Next, Amanda Henson gives modern tips for modern online reputation management, including the different between managing and listening. Finally, we wrap up with the debut of What’s the 411 featuring some big ideas about hospital websites from Shawn Gross. All that, plus the Rolling Stones and Jared nerds out on rock trivia.

Thanks to Ultera Digital and the Shift.Health Network for spreading the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

New rap, new segment, and new hot takes! Strong like a lion, there’s no denying Jared and Peter turn this podcast out with their reactions to recent articles about parasocial relationships, health literacy, and the place for content marketing. All that, plus the debut of the Flava of the Week and the Pod Squad Rap.

Thanks to Ultera Digital and the Shift.Health Network for spreading the awesome, yo! 

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.