Bring it on, 2020! We are ready for you! To close out an extraordinary year and kick off the new one, guest contributors Shawn Gross, Ahava Leibtag, Michael Roberts, Gina Czark, Kate Gillmer, Lydia King, and Chris Hemphill give their takes on how to shift the way healthcare is marketed, connected, and experienced. All that, plus we celebrate the podcast’s trajectory as it approaches 100 episodes and 2 years on the airwaves.

Thanks to Ultera Digital, and the Shift.Health Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

As the relationship between marketing and patient experience evolves, so does the need to understand the tech that enables it. Ed Bennett shares observations from healthcare marketers he has seen while building and growing the MarTech.Health directory. If you’re feeling overwhelmed about evaluating tech vendors, Ed helps you know where to start. All that, plus the need for useful content from vendors and a visit from the podcast’s new favorite dog, Charlie.

Thanks to Xpressdocs, Ultera Digital, and the Shift.Health Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

As the relationship between marketing and patient experience evolves, so does the need to understand the tech that enables it. Ed Bennett shares observations from healthcare marketers he has seen while building and growing the MarTech.Health directory. If you’re feeling overwhelmed about evaluating tech vendors, Ed helps you know where to start. All that, plus the need for useful content from vendors and a visit from the podcast’s new favorite dog, Charlie.

Thanks to Xpressdocs, Ultera Digital, and the Shift.Health Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

John Marzano, principal consultant at JAM3 Strategic Marketing and PR, discusses how healthcare brands overcome trust barriers and use their brand equity when planning performance marketing campaigns. It’s too easy for the branding and direct marketing sides to perform in silos, which can create an inconsistent brand and thus, a lack of trust. All that, plus talent vs. tech, and how to win more support for marketing investments.

Thanks to Xpressdocs, Ultera Digital, and the Shift.Health Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

John Marzano, principal consultant at JAM3 Strategic Marketing and PR, discusses how healthcare brands overcome trust barriers and use their brand equity when planning performance marketing campaigns. It’s too easy for the branding and direct marketing sides to perform in silos, which can create an inconsistent brand and thus, a lack of trust. All that, plus talent vs. tech, and how to win more support for marketing investments.

Thanks to Xpressdocs, Ultera Digital, and the Shift.Health Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Chris Pace returns to the posse to share how the team at Banner Health is prioritizing convenience for consumers. Spoiler alert: they focus on reducing friction and clicks. Changing any digital user experience is not simple, but strategy starts with having the right people at the table.

Register for Chris' webinar on December 17.

Thanks to Xpressdocs, Ultera Digital, and the Shift.Health Network for helping us spread the awesome, yo!

See omnystudio.com/listener for privacy information.

Chris Pace returns to the posse to share how the team at Banner Health is prioritizing convenience for consumers. Spoiler alert: they focus on reducing friction and clicks. Changing any digital user experience is not simple, but strategy starts with having the right people at the table.

Register for Chris' webinar on December 17.

Thanks to Xpressdocs, Ultera Digital, and the Shift.Health Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

It isn’t just a buzz phrase. It’s a paradigm shift. Hospitals want it. Agencies should offer it. There’s pressure to do it right. We’re talking about marketing operations – the people, processes, and technology that enable contemporary marketers to operate on a new scale of success and importance. Paul Szablowski drops the details on what it is and how to approach it right.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

Watch the Contemporary Marketer video series with Paul Szablowski.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

It isn’t just a buzz phrase. It’s a paradigm shift. Hospitals want it. Agencies should offer it. There’s pressure to do it right. We’re talking about marketing operations – the people, processes, and technology that enable contemporary marketers to operate on a new scale of success and importance. Paul Szablowski drops the details on what it is and how to approach it right.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

Watch the Contemporary Marketer video series with Paul Szablowski.

See acast.com/privacy for privacy and opt-out information.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.