Healthcare Rap

It isn’t just a buzz phrase. It’s a paradigm shift. Hospitals want it. Agencies should offer it. There’s pressure to do it right. We’re talking about marketing operations – the people, processes, and technology that enable contemporary marketers to operate on a new scale of success and importance. Paul Szablowski drops the details on what it is and how to approach it right.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

Watch the Contemporary Marketer video series with Paul Szablowski.

See acast.com/privacy for privacy and opt-out information.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

See acast.com/privacy for privacy and opt-out information.

Consumers are using voice assistance and their own social media networks more than ever to search for doctors, according to Binary Fountain’s 3rd annual report on how consumers choose providers. Aaron Clifford, Senior Vice President of Marketing for Binary Fountain, shares the report’s key findings and surprises from the data, along with a look to the future of where to focus to make it easier. All that, plus where to go from here.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Consumers are using voice assistance and their own social media networks more than ever to search for doctors, according to Binary Fountain’s 3rd annual report on how consumers choose providers. Aaron Clifford, Senior Vice President of Marketing for Binary Fountain, shares the report’s key findings and surprises from the data, along with a look to the future of where to focus to make it easier. All that, plus where to go from here.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Why do Google and other tech orgs give away so many tools for free, and what can healthcare learn from it? Chris Hemphill, Director of Client AI/Ops for SymphonyRM, joins the exclusive Repeat Guests Club and returns to discuss the concept of hospitals commoditizing their inputs when it comes to healthcare literacy. Hospitals stand to benefit when at-risk consumers know how to manage their health, so it’s worth the time to learn how to do cool new things with healthcare data.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Why do Google and other tech orgs give away so many tools for free, and what can healthcare learn from it? Chris Hemphill, Director of Client AI/Ops for SymphonyRM, joins the exclusive Repeat Guests Club and returns to discuss the concept of hospitals commoditizing their inputs when it comes to healthcare literacy. Hospitals stand to benefit when at-risk consumers know how to manage their health, so it’s worth the time to learn how to do cool new things with healthcare data.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Steve Koch, managing director for Cast & Hue, answers common questions from hospitals and health systems about journey mapping and experience design. From the how and when, to which teams are involved, Steve shares the evolution of customer journey mapping and the direct business impact in healthcare. Journey mapping will always shatter some expectations when they involve getting real feedback from real patients. All that, plus getting buy-in and our inability to set aside our biases.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Steve Koch, managing director for Cast & Hue, answers common questions from hospitals and health systems about journey mapping and experience design. From the how and when, to which teams are involved, Steve shares the evolution of customer journey mapping and the direct business impact in healthcare. Journey mapping will always shatter some expectations when they involve getting real feedback from real patients. All that, plus getting buy-in and our inability to set aside our biases.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

What started as a question from Geisinger’s Jeff Bean on LinkedIn inspires a vibrant discussion between Jared and Peter about how health systems create strong brands. Practically every aspect of the healthcare consumer’s journey can be improved, which means even reducing one friction point can do wonders. All that, plus World Series predictions and Peter keeping it real for the first time.  

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.