Matt Bakaitis, senior director for digital marketing at Cleveland Clinic, continues our preview of this year’s Content Marketing World Health Summit. Can your content marketing achieve its potential if structured as a series of projects? Matt explains why the answer is no. A project-based approach to content marketing gets the job done but won’t result in exceptional or even differentiated content. Don’t forget to enter HCRAP100 for $100 off when you register! And yes, that is the best discount code ever!

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

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Amanda Todorovich, senior director of health content for Cleveland Clinic, gives a behind-the-scenes tour of the upcoming #CMWorld Cleveland Clinic Health Summit. From what has surprised her in previous years to what is changing based on feedback, Amanda prepares you for why this year’s event is designed to be the best yet.

Don’t forget to enter HCRAP100 for $100 off when you register! And yes, that is the best discount code ever!

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Amanda Todorovich, senior director of health content for Cleveland Clinic, gives a behind-the-scenes tour of the upcoming #CMWorld Cleveland Clinic Health Summit. From what has surprised her in previous years to what is changing based on feedback, Amanda prepares you for why this year’s event is designed to be the best yet.

Don’t forget to enter HCRAP100 for $100 off when you register! And yes, that is the best discount code ever!

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Scott Zeitzer and Michael Roberts, hosts of new podcast The Paradigm Shift of Healthcare, stop by to share good vibes and discuss what they have learned producing the first few episodes. How do providers and patients keep up with today’s medicine, and more importantly, how do we make healthcare more human again? If you’re ready for a breath of fresh air, check out The Paradigm Shift of Healthcare by P3 Inbound on your favorite podcasting app, or listen in your web browser at paradigmshift.health. You’ll learn how to navigate the new landscape and hear some amazing stories along the way.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Scott Zeitzer and Michael Roberts, hosts of new podcast The Paradigm Shift of Healthcare, stop by to share good vibes and discuss what they have learned producing the first few episodes. How do providers and patients keep up with today’s medicine, and more importantly, how do we make healthcare more human again? If you’re ready for a breath of fresh air, check out The Paradigm Shift of Healthcare by P3 Inbound on your favorite podcasting app, or listen in your web browser at paradigmshift.health. You’ll learn how to navigate the new landscape and hear some amazing stories along the way.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

If health tech entrepreneur Mike Biselli has his way, healthcare will be totally reimagined, and marketers will play a part in it. Healthcare needs authenticity, creative thinking, and a fully connected consumer experience. Marketers who choose to use their skills to move these efforts forward will help bring about a newly imagined, connected, sustainable healthcare system. All that, plus reflections from Mike’s sabbatical, and no longer kissing the ring of orthodoxy.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

If health tech entrepreneur Mike Biselli has his way, healthcare will be totally reimagined, and marketers will play a part in it. Healthcare needs authenticity, creative thinking, and a fully connected consumer experience. Marketers who choose to use their skills to move these efforts forward will help bring about a newly imagined, connected, sustainable healthcare system. All that, plus reflections from Mike’s sabbatical, and no longer kissing the ring of orthodoxy.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Get ready to blast off with Alex Membrillo, CEO of Cardinal Digital Marketing, as he steers the rocket ship of healthcare SEO and paid search to bold new frontiers! The funny thing is, the future of being found on Google is still built on the same foundation it always has been. All that, plus what the executive team has to provide to marketers, what happens before Zero Moment of Truth, and how to lose $15,000 by not picking up the phone.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Get ready to blast off with Alex Membrillo, CEO of Cardinal Digital Marketing, as he steers the rocket ship of healthcare SEO and paid search to bold new frontiers! The funny thing is, the future of being found on Google is still built on the same foundation it always has been. All that, plus what the executive team has to provide to marketers, what happens before Zero Moment of Truth, and how to lose $15,000 by not picking up the phone.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

The more we understand human behavior, the better equipped we become to transform healthcare in a meaningful and effective way. How is fear of the unknown, or fear of change keep us from creating effective growth campaigns? Jared discusses how five common fears affect marketing, quoting from recent books by Seth Godin, Jonah Sachs, and Jeff Gourdji, and more. All that, plus human inertia and separating business risk from clinical risk.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.