Gina Czark, former vice president of content management for Northwell Health, pinpoints how consumers are demanding something beyond the sanitized marketing content that healthcare has given them for decades. We want the real story, and we want it tied to moments that impact us. Gina describes how to create the most relevant content that reaches the right audience by leaning into the real story, not glossing it over. All that, plus personalization, colonoscopies, and getting out of our own way.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Jessica Walker, CEO and founder of Care Sherpa, coins the phrase that describes how to avoid leaving money on the table. What happens when Marketing does it job correctly and gets the word out about a service line, but then no one is there to pick up the phone? Learn how to spend less but spend smarter by thinking differently about the marketer’s role. All that, plus leaky sieves, high school psych class, and the top of the pyramid.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See omnystudio.com/listener for privacy information.

Jessica Walker, CEO and founder of Care Sherpa, coins the phrase that describes how to avoid leaving money on the table. What happens when Marketing does it job correctly and gets the word out about a service line, but then no one is there to pick up the phone? Learn how to spend less but spend smarter by thinking differently about the marketer’s role. All that, plus leaky sieves, high school psych class, and the top of the pyramid.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Ben Dillon returns to share highlights from this year’s Healthcare Digital Marketing Trends Survey. What sets apart leading organizations, and what do winning teams look like? What about personalization? All that, plus the Land of Spreadsheets and what happens when you have a hammer.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Ben Dillon returns to share highlights from this year’s Healthcare Digital Marketing Trends Survey. What sets apart leading organizations, and what do winning teams look like? What about personalization? All that, plus the Land of Spreadsheets and what happens when you have a hammer.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

When Walmart’s head of healthcare challenges hospitals to take down their ER billboards, how should marketers respond? Jared welcomes back returning guest James Gardner for reactions to this and other recent developments in the news. From TikTok to HIPAA-compliant Alexa apps, there’s so much more to our jobs than just “doing marcom better.” All that plus tin foil hats, what's coming at HMPS, and the race to relevance that’s now a marathon.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See omnystudio.com/listener for privacy information.

When Walmart’s head of healthcare challenges hospitals to take down their ER billboards, how should marketers respond? Jared welcomes back returning guest James Gardner for reactions to this and other recent developments in the news. From TikTok to HIPAA-compliant Alexa apps, there’s so much more to our jobs than just “doing marcom better.” All that plus tin foil hats, what's coming at HMPS, and the race to relevance that’s now a marathon.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

One of the unsexy reasons why Transformation isn’t happening yet in healthcare is human behavior. Jared and Peter discuss crowdsourced responses regarding the supplier’s perspective about what happens after they hand some new shiny Awesomeness to a health organization. All that, plus bold new beats and an article discussing how consumers view PR and marketing as interchangeable.

A very special thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

One of the unsexy reasons why Transformation isn’t happening yet in healthcare is human behavior. Jared and Peter discuss crowdsourced responses regarding the supplier’s perspective about what happens after they hand some new shiny Awesomeness to a health organization. All that, plus bold new beats and an article discussing how consumers view PR and marketing as interchangeable.

A very special thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

John Lynn shares a wrap-up from last week’s Healthcare and IT Marketing Conference and describes what makes it so different from other healthcare conferences. Once upon a time, health IT and hospital marketers functioned on opposite sides of the spectrum, but the HITMC community is changing that. All that, plus the debut of a brand new segment where we keep it real.

Thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.