Healthcare Rap

Get ready to blast off with Alex Membrillo, CEO of Cardinal Digital Marketing, as he steers the rocket ship of healthcare SEO and paid search to bold new frontiers! The funny thing is, the future of being found on Google is still built on the same foundation it always has been. All that, plus what the executive team has to provide to marketers, what happens before Zero Moment of Truth, and how to lose $15,000 by not picking up the phone.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

The more we understand human behavior, the better equipped we become to transform healthcare in a meaningful and effective way. How is fear of the unknown, or fear of change keep us from creating effective growth campaigns? Jared discusses how five common fears affect marketing, quoting from recent books by Seth Godin, Jonah Sachs, and Jeff Gourdji, and more. All that, plus human inertia and separating business risk from clinical risk.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

The more we understand human behavior, the better equipped we become to transform healthcare in a meaningful and effective way. How is fear of the unknown, or fear of change keep us from creating effective growth campaigns? Jared discusses how five common fears affect marketing, quoting from recent books by Seth Godin, Jonah Sachs, and Jeff Gourdji, and more. All that, plus human inertia and separating business risk from clinical risk.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Dr. Austin Chiang is the first chief medical social media officer at a major hospital, and he has a vision for merging the worlds of marketing and medicine. When medical professionals use social media correctly, they not only combat bad health information, they add a humanistic lens to medicine that helps consumers see what lies underneath the white coat. All that, plus the most AHSM (awesome) medical association, the inside scoop on Instagram, and ridding the world of fake health news.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Dr. Austin Chiang is the first chief medical social media officer at a major hospital, and he has a vision for merging the worlds of marketing and medicine. When medical professionals use social media correctly, they not only combat bad health information, they add a humanistic lens to medicine that helps consumers see what lies underneath the white coat. All that, plus the most AHSM (awesome) medical association, the inside scoop on Instagram, and ridding the world of fake health news.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

How do staffing challenges affect the patient experience, especially when healthcare professionals want more freedom and flexibility than a full-time job or working 12-hour shifts on a regular basis? Ryan Vet, CEO of boon, discusses the effects of today’s healthcare staffing challenges and how innovation is more than just throwing tech at problems. All that, plus tackling the Gig Economy, unique funding sources, and creating experiences worth sharing.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

How do staffing challenges affect the patient experience, especially when healthcare professionals want more freedom and flexibility than a full-time job or working 12-hour shifts on a regular basis? Ryan Vet, CEO of boon, discusses the effects of today’s healthcare staffing challenges and how innovation is more than just throwing tech at problems. All that, plus tackling the Gig Economy, unique funding sources, and creating experiences worth sharing.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Yesterday’s marketing won’t get you very far, especially in healthcare. Jared and Peter discuss 6 differences between Marketing Forward and Marketing Backward. Marketing is now the team driving the cultural and operational transformations that are relevant to customer experience. All that, plus pterodactyl mosquitoes, vacation plans, and a recipe for destruction.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Yesterday’s marketing won’t get you very far, especially in healthcare. Jared and Peter discuss 6 differences between Marketing Forward and Marketing Backward. Marketing is now the team driving the cultural and operational transformations that are relevant to customer experience. All that, plus pterodactyl mosquitoes, vacation plans, and a recipe for destruction.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Join Jared as he recaps what he heard, learned, and felt at the NESHCO (New England Society for Healthcare Communications) 2019 Conference in Providence, Rhode Island. He shares three keys to pivoting skill sets and becoming more relevant: building business cases that break through with senior leadership, creating content that breaks through the clutter, and knowing how to break through our own inertia and find our “why” in the midst of the day-to-day grind. All that, plus a re-recorded version of the NESHCo Rap that gives shout-outs to 19 people and 1 cat.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

NESHCo Rap lyrics

Let’s go, NESHCo!

Here in Providence chilling

I ain’t no villain

This party’s off the hook

Gonna bust through the ceiling

‘Cause the roof can’t hold

Such a powerful crowd

Time to turn it up

Turn it up real loud

Whenever people see us

They wanna try and be us

They wanna feel the magic that we bring

It’s serious

That’s right this place is lit, yeah

You’ll never know what hit ya

You can't go back

Once the bug has bit ya

'Cause that’s marketing

Yeah, we’re everything

'Cause without our knowledge of the customer

You can’t do anything

So I’m here today

To help you see and feel

We’ll drop it like it’s hot

And we’re keeping it real

'Cause I’m Master J

From the desert not the street

When I’m on stage

Clap your hands and move your feet

My rhymes are immaculate

You know you feel the heat

This party ain’t over

Til I take a seat

Let’s go, NESHCo!

It all starts with you

All the people here

You’re why this is special

Let me be clear

You’re what NESHCo

Is all about

So let’s give some of y’all

A big shout out

Chad Campbell and

Christina di Bona

With them as co-chairs

You’re never alone-a

Dan Dunlop and his cat Batman

Kelly David, catch her if you can

Hilary Lima at SVM

Everybody should wanna meet them

Jill Halsey and

Jeff Steblea

Helping out with

emerging leaders

This year's graduates

Are quite a crew

So of course

We're gonna name every one of you

Jenn, Cassie, Bill, and Amy,

Beth, Nicole, Matt, and Emmy,

Trina, Patrick, Jillian, and Kwame

Did I forget anyone? Just call me

So is it just me

Or is it hot in here?

When this rap is done

Don’t shed a tear

Make it count

Help your network grow

It’s time, NESHCo, c’mon

Let’s go!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.