Healthcare Rap

Join Jared as he recaps what he heard, learned, and felt at the NESHCO (New England Society for Healthcare Communications) 2019 Conference in Providence, Rhode Island. He shares three keys to pivoting skill sets and becoming more relevant: building business cases that break through with senior leadership, creating content that breaks through the clutter, and knowing how to break through our own inertia and find our “why” in the midst of the day-to-day grind. All that, plus a re-recorded version of the NESHCo Rap that gives shout-outs to 19 people and 1 cat.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

NESHCo Rap lyrics

Let’s go, NESHCo!

Here in Providence chilling

I ain’t no villain

This party’s off the hook

Gonna bust through the ceiling

‘Cause the roof can’t hold

Such a powerful crowd

Time to turn it up

Turn it up real loud

Whenever people see us

They wanna try and be us

They wanna feel the magic that we bring

It’s serious

That’s right this place is lit, yeah

You’ll never know what hit ya

You can't go back

Once the bug has bit ya

'Cause that’s marketing

Yeah, we’re everything

'Cause without our knowledge of the customer

You can’t do anything

So I’m here today

To help you see and feel

We’ll drop it like it’s hot

And we’re keeping it real

'Cause I’m Master J

From the desert not the street

When I’m on stage

Clap your hands and move your feet

My rhymes are immaculate

You know you feel the heat

This party ain’t over

Til I take a seat

Let’s go, NESHCo!

It all starts with you

All the people here

You’re why this is special

Let me be clear

You’re what NESHCo

Is all about

So let’s give some of y’all

A big shout out

Chad Campbell and

Christina di Bona

With them as co-chairs

You’re never alone-a

Dan Dunlop and his cat Batman

Kelly David, catch her if you can

Hilary Lima at SVM

Everybody should wanna meet them

Jill Halsey and

Jeff Steblea

Helping out with

emerging leaders

This year's graduates

Are quite a crew

So of course

We're gonna name every one of you

Jenn, Cassie, Bill, and Amy,

Beth, Nicole, Matt, and Emmy,

Trina, Patrick, Jillian, and Kwame

Did I forget anyone? Just call me

So is it just me

Or is it hot in here?

When this rap is done

Don’t shed a tear

Make it count

Help your network grow

It’s time, NESHCo, c’mon

Let’s go!

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Gina Czark, former vice president of content management for Northwell Health, pinpoints how consumers are demanding something beyond the sanitized marketing content that healthcare has given them for decades. We want the real story, and we want it tied to moments that impact us. Gina describes how to create the most relevant content that reaches the right audience by leaning into the real story, not glossing it over. All that, plus personalization, colonoscopies, and getting out of our own way.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Gina Czark, former vice president of content management for Northwell Health, pinpoints how consumers are demanding something beyond the sanitized marketing content that healthcare has given them for decades. We want the real story, and we want it tied to moments that impact us. Gina describes how to create the most relevant content that reaches the right audience by leaning into the real story, not glossing it over. All that, plus personalization, colonoscopies, and getting out of our own way.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Jessica Walker, CEO and founder of Care Sherpa, coins the phrase that describes how to avoid leaving money on the table. What happens when Marketing does it job correctly and gets the word out about a service line, but then no one is there to pick up the phone? Learn how to spend less but spend smarter by thinking differently about the marketer’s role. All that, plus leaky sieves, high school psych class, and the top of the pyramid.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See omnystudio.com/listener for privacy information.

Jessica Walker, CEO and founder of Care Sherpa, coins the phrase that describes how to avoid leaving money on the table. What happens when Marketing does it job correctly and gets the word out about a service line, but then no one is there to pick up the phone? Learn how to spend less but spend smarter by thinking differently about the marketer’s role. All that, plus leaky sieves, high school psych class, and the top of the pyramid.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Ben Dillon returns to share highlights from this year’s Healthcare Digital Marketing Trends Survey. What sets apart leading organizations, and what do winning teams look like? What about personalization? All that, plus the Land of Spreadsheets and what happens when you have a hammer.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Ben Dillon returns to share highlights from this year’s Healthcare Digital Marketing Trends Survey. What sets apart leading organizations, and what do winning teams look like? What about personalization? All that, plus the Land of Spreadsheets and what happens when you have a hammer.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

When Walmart’s head of healthcare challenges hospitals to take down their ER billboards, how should marketers respond? Jared welcomes back returning guest James Gardner for reactions to this and other recent developments in the news. From TikTok to HIPAA-compliant Alexa apps, there’s so much more to our jobs than just “doing marcom better.” All that plus tin foil hats, what's coming at HMPS, and the race to relevance that’s now a marathon.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See omnystudio.com/listener for privacy information.

When Walmart’s head of healthcare challenges hospitals to take down their ER billboards, how should marketers respond? Jared welcomes back returning guest James Gardner for reactions to this and other recent developments in the news. From TikTok to HIPAA-compliant Alexa apps, there’s so much more to our jobs than just “doing marcom better.” All that plus tin foil hats, what's coming at HMPS, and the race to relevance that’s now a marathon.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

One of the unsexy reasons why Transformation isn’t happening yet in healthcare is human behavior. Jared and Peter discuss crowdsourced responses regarding the supplier’s perspective about what happens after they hand some new shiny Awesomeness to a health organization. All that, plus bold new beats and an article discussing how consumers view PR and marketing as interchangeable.

A very special thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.