One of the greatest success stories of the power of healthcare content is the Pharmacy Podcast Network, whose founder Todd Eury is celebrating 10 years as a podcaster. Todd is all about community, as evidenced by his shout-outs to colleagues and hosts including Erin Albert, Timothy Aungst, Meghann Chilcott, John Nosta, Joe Lavelle, Janet Kennedy, Darshan Kulkarni, Chad Worz, Matt Paterini, and Troy Trygstad. What’s a concierge pharmacist, and what else is on the horizon in the world of pharmacy? All that, plus honoring efforts in addiction recovery and fighting the opioid crisis.

Thanks to Xpressdocs for helping us spread the awesome, yo!

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Cleveland Clinic’s Amanda Todorovich discusses the current state of healthcare content marketing and tips for younger professionals to develop in their careers. Data is important, but not necessarily the data you think, and soft skills play a bigger part than ever in succeeding with healthcare content because of the personalities involved. All that, plus how water bottles are all the rage with the kids these days.

Special thanks to Xpressdocs for helping us spread the awesome, yo!

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Cleveland Clinic’s Amanda Todorovich discusses the current state of healthcare content marketing and tips for younger professionals to develop in their careers. Data is important, but not necessarily the data you think, and soft skills play a bigger part than ever in succeeding with healthcare content because of the personalities involved. All that, plus how water bottles are all the rage with the kids these days.

Special thanks to Xpressdocs for helping us spread the awesome, yo!

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Jay Acunzo, well-known speaker and author of Break the Wheel, joins the program to help us discover that finding best practices isn’t the goal. Finding the best approach for YOU is. That means spending less time being concerned with what everyone else is doing and more honing our intuition and doing our best work. All that, plus foraging squirrels, NASA, better museum tours, and why we can’t name the healthcare dinosaur.

Special thanks to Xpressdocs for helping us spread the awesome, yo!

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Jay Acunzo, well-known speaker and author of Break the Wheel, joins the program to help us discover that finding best practices isn’t the goal. Finding the best approach for YOU is. That means spending less time being concerned with what everyone else is doing and more honing our intuition and doing our best work. All that, plus foraging squirrels, NASA, better museum tours, and why we can’t name the healthcare dinosaur.

Special thanks to Xpressdocs for helping us spread the awesome, yo!

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Are there too many expectations that everything will lead directly to business results? Does that lead us to give up on tactics too soon? Jared and Peter discuss the ramifications of measuring too much. All that, plus the journey to the Sherpa and props to our newest sponsor.

Special thanks to Xpressdocs for helping us spread the awesome, yo!

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Are there too many expectations that everything will lead directly to business results? Does that lead us to give up on tactics too soon? Jared and Peter discuss the ramifications of measuring too much. All that, plus the journey to the Sherpa and props to our newest sponsor.

Special thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Most Americans are looking for help to make basic healthcare decisions, and marketers can make a difference. Just ask Lygeia Ricciardi, a HIMSS19 Champion of Health, chief transformation officer at Carium and former director of the Office of Consumer E-Health at the Office of the National Coordinator for Health IT (ONC). We have a lively discussion about how marketers can benefit consumer empowerment by being transparent, educating them and connecting members of different groups. All that, plus grocery delivery services and how to get your own free Healthcare Rap stainless steel tumbler! Pinch me; am I dreaming?!? 

Special thanks to Xpressdocs for helping us spread the awesome, yo!

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See omnystudio.com/listener for privacy information.

Most Americans are looking for help to make basic healthcare decisions, and marketers can make a difference. Just ask Lygeia Ricciardi, a HIMSS19 Champion of Health, chief transformation officer at Carium and former director of the Office of Consumer E-Health at the Office of the National Coordinator for Health IT (ONC). We have a lively discussion about how marketers can benefit consumer empowerment by being transparent, educating them and connecting members of different groups. All that, plus grocery delivery services and how to get your own free Healthcare Rap stainless steel tumbler! Pinch me; am I dreaming?!? 

Special thanks to Xpressdocs for helping us spread the awesome, yo!

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Jay Baer is in ‘da house, and he shows why he is second to none when it comes to sharing wit and wisdom with marketers. He joins the program to discuss Convince & Convert’s new ebook about social media best practices from top hospitals. Along the way, Jay shares surprises from the research such as whether links can hurt engagement and when boosting doesn’t help, as well as the worst way to create a word-of-mouth-strategy and one of the quickest ways to improve the healthcare customer experience. All that, plus the Zeitgeist of the Alpaca and challenging the status quo of footwear. #NoBigDeal

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

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