Healthcare Rap

Happy podcastiversary! Superfan and creative wizard Shawn McGowan joins Jared and Peter to look at how much has changed since the podcast launched a year ago. From Tesla’s on fire to drinking the Hader-ade, their free-flow conversation is nimble and informative — just like we need to be as marketing and communications professionals. All that, plus the Apple credit card, agency hiring patterns, the gig economy, and the difference between omnichannel and omnipresent.

A very special thanks to Xpressdocs for helping us spread the awesome, yo!

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Sarah Bennight, marketing strategist for Stericycle, knows how to keep B2B marketing from being boring. Just ask Viollet the Llama (yes, that's the correct spelling), one of the most talked-about booth stars of HIMSS19. While B2B marketing tends to focus on analytics, at the end of the day we’re all still humans with human emotions — and there’s your “in.” All that, plus the power of the right mentor and what a marketer says at middle school career day.

Thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Sarah Bennight, marketing strategist for Stericycle, knows how to keep B2B marketing from being boring. Just ask Viollet the Llama (yes, that's the correct spelling), one of the most talked-about booth stars of HIMSS19. While B2B marketing tends to focus on analytics, at the end of the day we’re all still humans with human emotions — and there’s your “in.” All that, plus the power of the right mentor and what a marketer says at middle school career day.

Thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Become FOND of your voice strategy with Carrie Liken, head of industry for healthcare at Yext. Carrie shares the necessity of understanding voice search in the patient journey and how to get started using the acronym FOND. Spoiler alert: a healthcare voice strategy is more than just developing an Alexa skill. All that, plus the ideal traveler’s luggage and Spotify’s podcast acquisition.

Thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Become FOND of your voice strategy with Carrie Liken, head of industry for healthcare at Yext. Carrie shares the necessity of understanding voice search in the patient journey and how to get started using the acronym FOND. Spoiler alert: a healthcare voice strategy is more than just developing an Alexa skill. All that, plus the ideal traveler’s luggage and Spotify’s podcast acquisition.

Thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Leading with a sales pitch doesn’t work in person, so why do people keep trying it online? Brian Mack, a 2019 HIMSS Social Media Ambassador, shares why soft skills apply just as much in our digital interactions because success in marketing still very much depends on building relationships. All that, plus the current state of health IT brand experience, immortal advice from Dale Carnegie, and the app that sings your texts.

Thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Leading with a sales pitch doesn’t work in person, so why do people keep trying it online? Brian Mack, a 2019 HIMSS Social Media Ambassador, shares why soft skills apply just as much in our digital interactions because success in marketing still very much depends on building relationships. All that, plus the current state of health IT brand experience, immortal advice from Dale Carnegie, and the app that sings your texts.

Thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

The most underrated reason for failing to hit digital marketing goals isn’t tech or execution, but failure to understand human behavior. We can’t lose sight of what we’re asking people to do as part of our campaigns, or else all the optimization won’t matter. All that, plus ye old prospector, mud pies in carpets, and Peter’s all-too-unsurprising World Series predictions.

Thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

The most underrated reason for failing to hit digital marketing goals isn’t tech or execution, but failure to understand human behavior. We can’t lose sight of what we’re asking people to do as part of our campaigns, or else all the optimization won’t matter. All that, plus ye old prospector, mud pies in carpets, and Peter’s all-too-unsurprising World Series predictions.

Thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Who better to fill us in on how healthcare is becoming more human than Nick Adkins, founder of the global #pinksocks tribe? Nick highlights how recent advances including AI, NLP, and blockchain have finally enabled technology to do what we always wanted it to do – improve life, not get in the way. All that, plus his advice for younger professionals and details on upcoming #pinksocks meetups around the world.

Thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.