Sarah Bennight, marketing strategist for Stericycle, knows how to keep B2B marketing from being boring. Just ask Viollet the Llama (yes, that's the correct spelling), one of the most talked-about booth stars of HIMSS19. While B2B marketing tends to focus on analytics, at the end of the day we’re all still humans with human emotions — and there’s your “in.” All that, plus the power of the right mentor and what a marketer says at middle school career day.

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Become FOND of your voice strategy with Carrie Liken, head of industry for healthcare at Yext. Carrie shares the necessity of understanding voice search in the patient journey and how to get started using the acronym FOND. Spoiler alert: a healthcare voice strategy is more than just developing an Alexa skill. All that, plus the ideal traveler’s luggage and Spotify’s podcast acquisition.

Thanks to Xpressdocs for helping us spread the awesome, yo!

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Become FOND of your voice strategy with Carrie Liken, head of industry for healthcare at Yext. Carrie shares the necessity of understanding voice search in the patient journey and how to get started using the acronym FOND. Spoiler alert: a healthcare voice strategy is more than just developing an Alexa skill. All that, plus the ideal traveler’s luggage and Spotify’s podcast acquisition.

Thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Leading with a sales pitch doesn’t work in person, so why do people keep trying it online? Brian Mack, a 2019 HIMSS Social Media Ambassador, shares why soft skills apply just as much in our digital interactions because success in marketing still very much depends on building relationships. All that, plus the current state of health IT brand experience, immortal advice from Dale Carnegie, and the app that sings your texts.

Thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Leading with a sales pitch doesn’t work in person, so why do people keep trying it online? Brian Mack, a 2019 HIMSS Social Media Ambassador, shares why soft skills apply just as much in our digital interactions because success in marketing still very much depends on building relationships. All that, plus the current state of health IT brand experience, immortal advice from Dale Carnegie, and the app that sings your texts.

Thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

The most underrated reason for failing to hit digital marketing goals isn’t tech or execution, but failure to understand human behavior. We can’t lose sight of what we’re asking people to do as part of our campaigns, or else all the optimization won’t matter. All that, plus ye old prospector, mud pies in carpets, and Peter’s all-too-unsurprising World Series predictions.

Thanks to Xpressdocs for helping us spread the awesome, yo!

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The most underrated reason for failing to hit digital marketing goals isn’t tech or execution, but failure to understand human behavior. We can’t lose sight of what we’re asking people to do as part of our campaigns, or else all the optimization won’t matter. All that, plus ye old prospector, mud pies in carpets, and Peter’s all-too-unsurprising World Series predictions.

Thanks to Xpressdocs for helping us spread the awesome, yo!

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Who better to fill us in on how healthcare is becoming more human than Nick Adkins, founder of the global #pinksocks tribe? Nick highlights how recent advances including AI, NLP, and blockchain have finally enabled technology to do what we always wanted it to do – improve life, not get in the way. All that, plus his advice for younger professionals and details on upcoming #pinksocks meetups around the world.

Thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

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Who better to fill us in on how healthcare is becoming more human than Nick Adkins, founder of the global #pinksocks tribe? Nick highlights how recent advances including AI, NLP, and blockchain have finally enabled technology to do what we always wanted it to do – improve life, not get in the way. All that, plus his advice for younger professionals and details on upcoming #pinksocks meetups around the world.

Thanks to Xpressdocs for helping us spread the awesome, yo!

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One of the greatest success stories of the power of healthcare content is the Pharmacy Podcast Network, whose founder Todd Eury is celebrating 10 years as a podcaster. Todd is all about community, as evidenced by his shout-outs to colleagues and hosts including Erin Albert, Timothy Aungst, Meghann Chilcott, John Nosta, Joe Lavelle, Janet Kennedy, Darshan Kulkarni, Chad Worz, Matt Paterini, and Troy Trygstad. What’s a concierge pharmacist, and what else is on the horizon in the world of pharmacy? All that, plus honoring efforts in addiction recovery and fighting the opioid crisis.

Thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.