Healthcare Rap

One of the unsexy reasons why Transformation isn’t happening yet in healthcare is human behavior. Jared and Peter discuss crowdsourced responses regarding the supplier’s perspective about what happens after they hand some new shiny Awesomeness to a health organization. All that, plus bold new beats and an article discussing how consumers view PR and marketing as interchangeable.

A very special thanks to Xpressdocs for helping us spread the awesome, yo!

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John Lynn shares a wrap-up from last week’s Healthcare and IT Marketing Conference and describes what makes it so different from other healthcare conferences. Once upon a time, health IT and hospital marketers functioned on opposite sides of the spectrum, but the HITMC community is changing that. All that, plus the debut of a brand new segment where we keep it real.

Thanks to Xpressdocs for helping us spread the awesome, yo!

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John Lynn shares a wrap-up from last week’s Healthcare and IT Marketing Conference and describes what makes it so different from other healthcare conferences. Once upon a time, health IT and hospital marketers functioned on opposite sides of the spectrum, but the HITMC community is changing that. All that, plus the debut of a brand new segment where we keep it real.

Thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Is artificial intelligence really a distant sci-fi concern like it’s often portrayed, or is there a realistic starting point for healthcare organizations to begin evaluating data products today? Chris Hemphill, Director of Client AI at SymphonyRM, describes how the ability of businesses to survive will depend on how they make high-quality decisions based on AI. All that, plus Lost Einsteins, Two Minute Papers, and 18,000 tables.

A very special thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Is artificial intelligence really a distant sci-fi concern like it’s often portrayed, or is there a realistic starting point for healthcare organizations to begin evaluating data products today? Chris Hemphill, Director of Client AI at SymphonyRM, describes how the ability of businesses to survive will depend on how they make high-quality decisions based on AI. All that, plus Lost Einsteins, Two Minute Papers, and 18,000 tables.

A very special thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Yo, healthcare organizations, do us a solid and stop talking about transformation if you ain’t gonna do anything about it! Time to walk the walk! Jeff Gourdji, co-author of the new book Making the Healthcare Shift, breaks down the 5 necessary shifts for becoming consumer-centric, and how marketing and technology are involved. All that, plus an inside look at launching his book and a shout out to little moments that make a big difference.

A very special thanks to Xpressdocs for helping us spread the awesome, word!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Yo, healthcare organizations, do us a solid and stop talking about transformation if you ain’t gonna do anything about it! Time to walk the walk! Jeff Gourdji, co-author of the new book Making the Healthcare Shift, breaks down the 5 necessary shifts for becoming consumer-centric, and how marketing and technology are involved. All that, plus an inside look at launching his book and a shout out to little moments that make a big difference.

A very special thanks to Xpressdocs for helping us spread the awesome, word!

See acast.com/privacy for privacy and opt-out information.

Let’s get real about our careers. Despite challenging expectations that can cause us to become disillusioned or burned out, it IS possible to pivot our personal skill sets and have fulfilling careers by discovering the higher purpose in what we do and how we can drive the transformation of healthcare. Jared is at his most personal and thoughtful in this bonus episode that sets the stage for season 2.

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Happy podcastiversary! Superfan and creative wizard Shawn McGowan joins Jared and Peter to look at how much has changed since the podcast launched a year ago. From Tesla’s on fire to drinking the Hader-ade, their free-flow conversation is nimble and informative — just like we need to be as marketing and communications professionals. All that, plus the Apple credit card, agency hiring patterns, the gig economy, and the difference between omnichannel and omnipresent.

A very special thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.