Healthcare Rap

Most Americans are looking for help to make basic healthcare decisions, and marketers can make a difference. Just ask Lygeia Ricciardi, a HIMSS19 Champion of Health, chief transformation officer at Carium and former director of the Office of Consumer E-Health at the Office of the National Coordinator for Health IT (ONC). We have a lively discussion about how marketers can benefit consumer empowerment by being transparent, educating them and connecting members of different groups. All that, plus grocery delivery services and how to get your own free Healthcare Rap stainless steel tumbler! Pinch me; am I dreaming?!? 

Special thanks to Xpressdocs for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Jay Baer is in ‘da house, and he shows why he is second to none when it comes to sharing wit and wisdom with marketers. He joins the program to discuss Convince & Convert’s new ebook about social media best practices from top hospitals. Along the way, Jay shares surprises from the research such as whether links can hurt engagement and when boosting doesn’t help, as well as the worst way to create a word-of-mouth-strategy and one of the quickest ways to improve the healthcare customer experience. All that, plus the Zeitgeist of the Alpaca and challenging the status quo of footwear. #NoBigDeal

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Jay Baer is in ‘da house, and he shows why he is second to none when it comes to sharing wit and wisdom with marketers. He joins the program to discuss Convince & Convert’s new ebook about social media best practices from top hospitals. Along the way, Jay shares surprises from the research such as whether links can hurt engagement and when boosting doesn’t help, as well as the worst way to create a word-of-mouth-strategy and one of the quickest ways to improve the healthcare customer experience. All that, plus the Zeitgeist of the Alpaca and challenging the status quo of footwear. #NoBigDeal

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Paul Szablowski, well-known consultant and former SVP of brand experience for Texas Health Resources, helps unravel the difference between brands that understand customer experience and those that are falling behind. What’s the difference between brand awareness and brand relevance? Health systems and care systems? Agencies that win clients and agencies that are going about sales all wrong? All that, plus the economics of delight and how clients choose agencies.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Paul Szablowski, well-known consultant and former SVP of brand experience for Texas Health Resources, helps unravel the difference between brands that understand customer experience and those that are falling behind. What’s the difference between brand awareness and brand relevance? Health systems and care systems? Agencies that win clients and agencies that are going about sales all wrong? All that, plus the economics of delight and how clients choose agencies.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Should we spend time trying to convince the naysayers? What happens if we try to please everyone? Instead of telling customers how great you are, target their needs using tech and social media. All that, plus story time, and Peter gives a virtual sledding lesson.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Should we spend time trying to convince the naysayers? What happens if we try to please everyone? Instead of telling customers how great you are, target their needs using tech and social media. All that, plus story time, and Peter gives a virtual sledding lesson.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

All you need to win in medtech these days is a good product, right? Neel Mehta, Vice President and Chief Operating Officer at EpiFinder, is the first to tell you that his digital health startup has an amazing product with the potential to improve millions of lives. He’ll also tell you that success requires new approaches to innovation, marketing, entrepreneurship, clinical feedback, corporate culture, grit, and a little luck. All that, plus the story of how Jared and Neel first met thanks to #PinkSocks (look it up – it’s a thing!).

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

All you need to win in medtech these days is a good product, right? Neel Mehta, Vice President and Chief Operating Officer at EpiFinder, is the first to tell you that his digital health startup has an amazing product with the potential to improve millions of lives. He’ll also tell you that success requires new approaches to innovation, marketing, entrepreneurship, clinical feedback, corporate culture, grit, and a little luck. All that, plus the story of how Jared and Neel first met thanks to #PinkSocks (look it up – it’s a thing!).

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

As the year wraps up, we can see the status quo changing in healthcare. But all the talking we do on the program doesn’t amount to much unless it compels you to act. To do something differently. To challenge assumptions. To shake it up. This week, we take a special look at where we all are now and what’s next. All that, plus Peter owns a spontaneous word association game.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.