It’s “insane in the brain” for marketers to think all they have to do is manage an editorial calendar or media buys. How do we pay attention to data management and keep it in the forefront? All that, plus our apologies to any listeners suffering from hammer toes.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

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Jared reports on the treats, tribes and trends that made this year’s HCIC memorable. From seeing your social connections IRL to finding out that #pinksocks is a thing, conferences make the world go round. All that, plus what really happens if a tree falls in the woods.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

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Jared reports on the treats, tribes and trends that made this year’s HCIC memorable. From seeing your social connections IRL to finding out that #pinksocks is a thing, conferences make the world go round. All that, plus what really happens if a tree falls in the woods.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Hospitals and health systems have had mixed success addressing patient’s health proactively. What’s the ideal state of wellness, and what is our role? All those are answered, plus Jared’s failed attempt at a short run last year.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Hospitals and health systems have had mixed success addressing patient’s health proactively. What’s the ideal state of wellness, and what is our role? All those are answered, plus Jared’s failed attempt at a short run last year.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

See acast.com/privacy for privacy and opt-out information.

Ben Dillon is chillin’ like a villain. He is also the president of SHSMD, and he has some great ideas about how healthcare marketers can be a part of the professional development community rather than feeling alone facing our industry’s challenges. All that, plus a shout-out to some unsung heroes, and what the AI tells us about AI on Netflix.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Ben Dillon is chillin’ like a villain. He is also the president of SHSMD, and he has some great ideas about how healthcare marketers can be a part of the professional development community rather than feeling alone facing our industry’s challenges. All that, plus a shout-out to some unsung heroes, and what the AI tells us about AI on Netflix.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

See acast.com/privacy for privacy and opt-out information.

When it comes to measuring consumer behavior, Chris Pace delivers insights like Pitbull delivers good times. Chris, senior director of digital marketing at Banner Health, describes the foundation needed to craft digital strategies based on actual behavior, not guesses. All that, plus what Festivus has to do with marketing, the backwards career path, and plenty of unsolicited Red Sox references.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! 

See omnystudio.com/listener for privacy information.

When it comes to measuring consumer behavior, Chris Pace delivers insights like Pitbull delivers good times. Chris, senior director of digital marketing at Banner Health, describes the foundation needed to craft digital strategies based on actual behavior, not guesses. All that, plus what Festivus has to do with marketing, the backwards career path, and plenty of unsolicited Red Sox references.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

See acast.com/privacy for privacy and opt-out information.

Most of Drake’s lyrics don’t make sense, but what about SHSMD’s latest By the Numbers report, which states hospital marketing budgets are increasing? The guys digest Colin Hung’s blog post that discusses the report’s trends, from hospital consolidation to increased marketing responsibilities. All this, plus avoiding the bottom of the pack and the difficulty of placing content in a gazillion jillion channels.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.