Healthcare Rap

As the year wraps up, we can see the status quo changing in healthcare. But all the talking we do on the program doesn’t amount to much unless it compels you to act. To do something differently. To challenge assumptions. To shake it up. This week, we take a special look at where we all are now and what’s next. All that, plus Peter owns a spontaneous word association game.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Generational humorist Meagan Johnson likes to pick on all ages, not just Millennials. Meagan helps organizations understand how to overcome generational differences in the workplace and how being emotionally attached to the way things have been done can limit progress. Sometimes it seems too hard and we want to give up, like we used to do after trying to adjust the rabbit ears on top of the TV set. All that, plus a Santa Claus who wins at customer experience and what happens when Grandpa asks you to record a show on the VCR.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Generational humorist Meagan Johnson likes to pick on all ages, not just Millennials. Meagan helps organizations understand how to overcome generational differences in the workplace and how being emotionally attached to the way things have been done can limit progress. Sometimes it seems too hard and we want to give up, like we used to do after trying to adjust the rabbit ears on top of the TV set. All that, plus a Santa Claus who wins at customer experience and what happens when Grandpa asks you to record a show on the VCR.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Andrew Hanelly, partner at Revmade, knows what it takes to win and lose in the New Attention Economy. When the average person has the attention span of a goldfish, it’s a complex task to build revenue streams and growth strategies. Even when you pay for attention, you still have to earn it. All that, plus audio whiteboards and the first-ever triumvirate of shout-outs.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Andrew Hanelly, partner at Revmade, knows what it takes to win and lose in the New Attention Economy. When the average person has the attention span of a goldfish, it’s a complex task to build revenue streams and growth strategies. Even when you pay for attention, you still have to earn it. All that, plus audio whiteboards and the first-ever triumvirate of shout-outs.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Craig Kartchner, AVP of Growth and Performance Marketing at HonorHealth, is as passionate about understanding consumerism as Eminem was about crossing over 8 Mile Road. Are consumerism and patient engagement the same, and how should we address both? Here’s a hint: if you’re expecting your patient portal to provide the value that delights consumers, you’re going to be waiting a long time. All that, plus the first food shout-outs that might demotivate you in your biggest loser content.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

See omnystudio.com/listener for privacy information.

Craig Kartchner, AVP of Growth and Performance Marketing at HonorHealth, is as passionate about understanding consumerism as Eminem was about crossing over 8 Mile Road. Are consumerism and patient engagement the same, and how should we address both? Here’s a hint: if you’re expecting your patient portal to provide the value that delights consumers, you’re going to be waiting a long time. All that, plus the first food shout-outs that might demotivate you in your biggest loser content.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Robert Rose —yes, THAT Robert Rose— joins the posse to share how to build trust through content, one of his topics from Content Marketing World. Because healthcare is something nobody wants, we can’t just offer generic answers. We have to create trust by delivering differentiated content to the audiences we serve. All that, plus the “dad jeans of domains,” and an answer to the burning question, what does Robert think now that This Old Marketing has been off the air for a year?

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Robert Rose —yes, THAT Robert Rose— joins the posse to share how to build trust through content, one of his topics from Content Marketing World. Because healthcare is something nobody wants, we can’t just offer generic answers. We have to create trust by delivering differentiated content to the audiences we serve. All that, plus the “dad jeans of domains,” and an answer to the burning question, what does Robert think now that This Old Marketing has been off the air for a year?

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Do you take time to remind your company how valuable you are, or do you simply move on to the next task? Without regularly finding ways to make mention of the value you bring, marketing can become a commodity and stakeholders can take it for granted. It’s possible – and necessary, in fact – to do so without being obnoxious, whiny or overly dramatic.

Special thanks to True North Custom for partnering with us to spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.