Healthcare Rap

When it comes to measuring consumer behavior, Chris Pace delivers insights like Pitbull delivers good times. Chris, senior director of digital marketing at Banner Health, describes the foundation needed to craft digital strategies based on actual behavior, not guesses. All that, plus what Festivus has to do with marketing, the backwards career path, and plenty of unsolicited Red Sox references.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

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Most of Drake’s lyrics don’t make sense, but what about SHSMD’s latest By the Numbers report, which states hospital marketing budgets are increasing? The guys digest Colin Hung’s blog post that discusses the report’s trends, from hospital consolidation to increased marketing responsibilities. All this, plus avoiding the bottom of the pack and the difficulty of placing content in a gazillion jillion channels.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Most of Drake’s lyrics don’t make sense, but what about SHSMD’s latest By the Numbers report, which states hospital marketing budgets are increasing? The guys digest Colin Hung’s blog post that discusses the report’s trends, from hospital consolidation to increased marketing responsibilities. All this, plus avoiding the bottom of the pack and the difficulty of placing content in a gazillion jillion channels.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

See acast.com/privacy for privacy and opt-out information.

Why do we keep trying to simplify marketing when reaching the right customers with the right message at the right time is a convoluted process? Jared and Peter bite into Andrew Stephen’s Forbes article addressing the complexity of martech and feast on the fact that our target audiences' behavior changes more frequently than we’d like to admit. All that, plus the need to always consider the context of data.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Why do we keep trying to simplify marketing when reaching the right customers with the right message at the right time is a convoluted process? Jared and Peter bite into Andrew Stephen’s Forbes article addressing the complexity of martech and feast on the fact that our target audiences' behavior changes more frequently than we’d like to admit. All that, plus the need to always consider the context of data.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

See acast.com/privacy for privacy and opt-out information.

Truth bombs are dropping. And the truth is, if you’re aiming for yesterday’s target, you’ll never hit today’s bull’s eye. Jared and Peter discuss how to find the places where innovation can happen, between all of the daily requests that tend to take up our time. All that, plus shout-outs to Paul Szablowski and Mike Langford.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Truth bombs are dropping. And the truth is, if you’re aiming for yesterday’s target, you’ll never hit today’s bull’s eye. Jared and Peter discuss how to find the places where innovation can happen, between all of the daily requests that tend to take up our time. All that, plus shout-outs to Paul Szablowski and Mike Langford.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

See acast.com/privacy for privacy and opt-out information.

If business is an iceberg, marketing is the sliver showing above the water. Below the surface, there are technologies and data we often don’t think about but are crucial to our success now. Peter and Jared help you steer your ship away from disaster with a discussion about how to get started paying attention to your tech stack.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

If business is an iceberg, marketing is the sliver showing above the water. Below the surface, there are technologies and data we often don’t think about but are crucial to our success now. Peter and Jared help you steer your ship away from disaster with a discussion about how to get started paying attention to your tech stack.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

See acast.com/privacy for privacy and opt-out information.

Fresh in more ways than one, Peter reports live from Content Marketing World. He and Jared drop it like it’s hot with trends that may surprise you. Is content marketing easy? Does all content need to be snackable? Keep it real, along with the newest segment, Shout Out.

Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.