Healthcare Rap

By Healthcare Rap MediaBusiness Health & Fitness Marketing Management

Healthcare Rap episodes

August 11, 2018 16 - Why Do Marketing Org Charts Keep Changing?
It’s getting real, ladies and gentlemen. No matter how much marketers scale up with their skills, they can only make so much progress when their team structure keeps evolving. Have changing org charts been a challenge for you or your team? Join the discussion about how to keep your footing when the ground keeps moving beneath you.
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30 min
August 02, 2018 15 - What's Really Holding Back Marketing?
Looking in the mirror can be hard, but we have to in order to understand how to move forward. Does our expertise – our history and experience – actually limit our ability to change and innovate? Once again, the men challenge the status quo and call for a new way of thinking. And we can't just blame the budget.
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21 min
August 02, 2018 15 - What's Really Holding Back Marketing?
Looking in the mirror can be hard, but we have to in order to understand how to move forward. Does our expertise – our history and experience – actually limit our ability to change and innovate? Once again, the men challenge the status quo and call for a new way of thinking. And we can't just blame the budget.
See acast.com/privacy for privacy and opt-out information.
21 min
July 23, 2018 14 - How Do We Evaluate New Technologies?
Like the rebirth of slick, Triple B returns and is cool like dat! Peter and Jared discuss four tips for evaluating which new technologies your marketing team should pursue. Are there exceptions to always putting strategies ahead of tactics? Being nimble might sound easy, but we all know it’s as touch as a beat from Flavor Flav.

What you really want to know is whether “electric cars” is one word or two. And most importantly, can Jared keep his man card if he really has 9,600 Pinterest followers?

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26 min
July 23, 2018 14 - How Do We Evaluate New Technologies?
Like the rebirth of slick, Triple B returns and is cool like dat! Peter and Jared discuss four tips for evaluating which new technologies your marketing team should pursue. Are there exceptions to always putting strategies ahead of tactics? Being nimble might sound easy, but we all know it’s as touch as a beat from Flavor Flav.

What you really want to know is whether “electric cars” is one word or two. And most importantly, can Jared keep his man card if he really has 9,600 Pinterest followers?

See acast.com/privacy for privacy and opt-out information.
26 min
July 15, 2018 13 - Why Should Marketers Develop Innovative Tech?
Unless we start seeing ourselves differently, we’re going to become irrelevant. Bold words from a bold man. Guest co-host Dan Dunlop, prolific healthcare marketer and president of Jennings, throws it down by challenging the assumption that marketers don't need to get involved with developing innovative technology.

Care coordination, pop health and the return of the Top Hat of Marketing Awesomeness punctuate this episode. Plus real tales from the cactus rescue scene and a special note to naysayers.

See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
27 min
July 15, 2018 13 - Why Should Marketers Develop Innovative Tech?
Unless we start seeing ourselves differently, we’re going to become irrelevant. Bold words from a bold man. Guest co-host Dan Dunlop, prolific healthcare marketer and president of Jennings, throws it down by challenging the assumption that marketers don't need to get involved with developing innovative technology.

Care coordination, pop health and the return of the Top Hat of Marketing Awesomeness punctuate this episode. Plus real tales from the cactus rescue scene and a special note to naysayers.

See acast.com/privacy for privacy and opt-out information.
27 min
July 08, 2018 12 - Why Should Marketers Care About EHRs?
The rap doesn’t miss a beat thanks to guest co-host James Gardner, Market + Business Development Director at MedTouch. When it comes to electronic health records, James lays it down like it’s nobody’s business. He’s like a genie, and his three key reasons why every healthcare marketer should become intimately familiar with EHRs are better than being granted three wishes!

Plus, his first attempt at freestyle is LEGIT! If you don’t think you need to concern yourself with EHRs, check your head and then tune in.

See acast.com/privacy for privacy and opt-out information.
See omnystudio.com/listener for privacy information.
25 min
July 08, 2018 12 - Why Should Marketers Care About EHRs?
The rap doesn’t miss a beat thanks to guest co-host James Gardner, Market + Business Development Director at MedTouch. When it comes to electronic health records, James lays it down like it’s nobody’s business. He’s like a genie, and his three key reasons why every healthcare marketer should become intimately familiar with EHRs are better than being granted three wishes!

Plus, his first attempt at freestyle is LEGIT! If you don’t think you need to concern yourself with EHRs, check your head and then tune in.

See acast.com/privacy for privacy and opt-out information.
25 min
June 15, 2018 11 - Do You Share Our Unpopular Opinions? (Pt. II)
Eight more unpopular opinions are headed your way, with contributions from influencers including Kyra Hagan, Kate McCarthy, Jim Samuel and Don Lee. Whether you’re like Aaron Fox listening to this program from a pristine beach on South Padre Island or tuning in while Grandma shares a batch of cookies fresh from the oven, join Peter and Jared as they put hype to the test and the status quo to rest.

This week’s topics range from embracing cloud data to “ubiquitous, semantic interoperability” to the reaction from HR when we want to hire storytellers. Join the discussion of how to carve out the new role of where marketing, communications and technology intersect in healthcare.

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See omnystudio.com/listener for privacy information.
28 min

About Healthcare Rap

From the publisher's feed

Healthcare Rap is the leading podcast about how consumer health works. Hosts Jared Johnson and Zain Ismail spotlight how healthcare is being designed, marketed, and delivered from the consumer point of view and profile leaders who are championing the move to preventive care.