It’s getting Hot in Herre! Jared and Peter blaze through 10 unpopular opinions about healthcare marketing and technology, launching debates about everything from Yelp to sharing journey maps to swarms of locusts. Be prepared to disagree and voice your own opinions on LinkedIn or Twitter, @healthcarerap.

All of your burning questions are answered, including why a Sesame Street jingle is part of this week’s program, and whether we prefer Twizzlers or Red Vines. Hopefully this episode doesn’t start any fights between you and your co-workers, family members or pets, but you can’t say we didn’t warn you.

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Master J and Triple B are back at it, dropping reality checks that they want you to cash. We are past the days of merely monitoring online reviews, so how do we take full advantage of this gold mine of opportunities to connect with brand advocates? How do you create your story and hand it off to others to tell it for you?

Join the #MarketingInfluence movement by giving a shout out to a fellow marketer who has influenced you. Then guess what viewpoints will come out of the Mythical Top Hat of Marketing Awesomeness. And has anyone actually seen this hat IRL? The beat goes on.

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See omnystudio.com/listener for privacy information.

Master J and Triple B are back at it, dropping reality checks that they want you to cash. We are past the days of merely monitoring online reviews, so how do we take full advantage of this gold mine of opportunities to connect with brand advocates? How do you create your story and hand it off to others to tell it for you?

Join the #MarketingInfluence movement by giving a shout out to a fellow marketer who has influenced you. Then guess what viewpoints will come out of the Mythical Top Hat of Marketing Awesomeness. And has anyone actually seen this hat IRL? The beat goes on.

See acast.com/privacy for privacy and opt-out information.

Technology and buzzwords won’t help in this episode. It’s time to launch into orbit and do something new. Gone are the days of throwing technology at people problems, of failing to gain buy-in for pushing the envelope, and for only thinking about what happens if things go wrong.

Don’t settle for red lights. Don’t settle for safety and comfort. It’s time to stop marketing backwards.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Technology and buzzwords won’t help in this episode. It’s time to launch into orbit and do something new. Gone are the days of throwing technology at people problems, of failing to gain buy-in for pushing the envelope, and for only thinking about what happens if things go wrong.

Don’t settle for red lights. Don’t settle for safety and comfort. It’s time to stop marketing backwards.

See acast.com/privacy for privacy and opt-out information.

The digital health experience is a sum of so many tiny touch points now, nearly all of which occur at a time other than when you’re at the clinic. Marketing can’t own them all, but we also can’t think our job is done by handing things off to other teams without setting them up for success. We can’t assume that we have to keep doing what we’ve done in the past; in fact, everyone loses if all we do is pile on to what we’re already doing.

All this, plus the podcast debut of Jared’s rap “I’m So Healthy,” a look back at some momentous milestones from the history of hip-hop, and wondering why Jiffy Lube knows more about your car than some health systems know about your past medical history.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

The digital health experience is a sum of so many tiny touch points now, nearly all of which occur at a time other than when you’re at the clinic. Marketing can’t own them all, but we also can’t think our job is done by handing things off to other teams without setting them up for success. We can’t assume that we have to keep doing what we’ve done in the past; in fact, everyone loses if all we do is pile on to what we’re already doing.

All this, plus the podcast debut of Jared’s rap “I’m So Healthy,” a look back at some momentous milestones from the history of hip-hop, and wondering why Jiffy Lube knows more about your car than some health systems know about your past medical history.

See acast.com/privacy for privacy and opt-out information.

Don’t assume that we know whom we should be marketing to in healthcare just yet. Triple B and Master J discuss how target audiences have changed and how marketers too frequently ignore current patients and customers. An article from Forbes by Alyssa Kleinman spurs a discussion about pivoting our messaging when marketing a continuum of care.

The boys give a shout out to a friend of the podcast and then explore how to make sure that current patients and customers are at least as important as new ones. See how reviews are one of the greatest sources of insights on current patients, and how we can get ahead of the competition by simply being human.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Don’t assume that we know whom we should be marketing to in healthcare just yet. Triple B and Master J discuss how target audiences have changed and how marketers too frequently ignore current patients and customers. An article from Forbes by Alyssa Kleinman spurs a discussion about pivoting our messaging when marketing a continuum of care.

The boys give a shout out to a friend of the podcast and then explore how to make sure that current patients and customers are at least as important as new ones. See how reviews are one of the greatest sources of insights on current patients, and how we can get ahead of the competition by simply being human.

See acast.com/privacy for privacy and opt-out information.

It's another party for your eardrums! Marketing and medicine can sometimes find themselves at odds, but rethinking the value of the relationship can turn things around. Why do surgeons who can perform masterful procedures get in front of a video camera and suddenly become a deer in the headlights? Why do we try to market healthcare technology in a vacuum?

Jared and Peter discuss the keys to improving relationships with medical professionals while celebrating their 5th episode and discussing the U.S. Olympic Committee’s recent success with analytics.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.