Healthcare Rap

Don’t assume that we know whom we should be marketing to in healthcare just yet. Triple B and Master J discuss how target audiences have changed and how marketers too frequently ignore current patients and customers. An article from Forbes by Alyssa Kleinman spurs a discussion about pivoting our messaging when marketing a continuum of care.

The boys give a shout out to a friend of the podcast and then explore how to make sure that current patients and customers are at least as important as new ones. See how reviews are one of the greatest sources of insights on current patients, and how we can get ahead of the competition by simply being human.

See acast.com/privacy for privacy and opt-out information.

It's another party for your eardrums! Marketing and medicine can sometimes find themselves at odds, but rethinking the value of the relationship can turn things around. Why do surgeons who can perform masterful procedures get in front of a video camera and suddenly become a deer in the headlights? Why do we try to market healthcare technology in a vacuum?

Jared and Peter discuss the keys to improving relationships with medical professionals while celebrating their 5th episode and discussing the U.S. Olympic Committee’s recent success with analytics.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

It's another party for your eardrums! Marketing and medicine can sometimes find themselves at odds, but rethinking the value of the relationship can turn things around. Why do surgeons who can perform masterful procedures get in front of a video camera and suddenly become a deer in the headlights? Why do we try to market healthcare technology in a vacuum?

Jared and Peter discuss the keys to improving relationships with medical professionals while celebrating their 5th episode and discussing the U.S. Olympic Committee’s recent success with analytics.

See acast.com/privacy for privacy and opt-out information.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

See acast.com/privacy for privacy and opt-out information.

Breakin’ it down like they’re clowning around! Jared and Peter discuss how to bite the bullet and get comfortable with analytics. Should we stay focused on old-school metrics like followers and reach, or has marketing data evolved? Take your next steps down the road of making analytics part of your everyday life – it doesn’t have to be scary!

Get comfortable with a little help from Moneyball, the story of former Oakland Athletics general manager Billy Beane, who one day realized that baseball was using the wrong analytics to evaluate talent.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Breakin’ it down like they’re clowning around! Jared and Peter discuss how to bite the bullet and get comfortable with analytics. Should we stay focused on old-school metrics like followers and reach, or has marketing data evolved? Take your next steps down the road of making analytics part of your everyday life – it doesn’t have to be scary!

Get comfortable with a little help from Moneyball, the story of former Oakland Athletics general manager Billy Beane, who one day realized that baseball was using the wrong analytics to evaluate talent.

See acast.com/privacy for privacy and opt-out information.

Do marketers play the same role they did 10 years ago, or even 2 years ago? Expectations have evolved rapidly, and so must roles within healthcare organizations. In this week’s episode, Jared and Peter explore how marketers are expected to the best in class … in every class!

It starts with learning to be comfortable being uncomfortable, because a marketer’s role will keep changing. To close out, the boys’ freestyle segment looks at a couple points of view that marketers typically avoid.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Do marketers play the same role they did 10 years ago, or even 2 years ago? Expectations have evolved rapidly, and so must roles within healthcare organizations. In this week’s episode, Jared and Peter explore how marketers are expected to the best in class … in every class!

It starts with learning to be comfortable being uncomfortable, because a marketer’s role will keep changing. To close out, the boys’ freestyle segment looks at a couple points of view that marketers typically avoid.

See acast.com/privacy for privacy and opt-out information.

Don't miss a beat of healthcare's newest craze! Get a glimpse of the future of healthcare marketing with veteran podcaster Jared Johnson and new co-host Peter Balistrieri, who extend an entertaining invitation to become change agents in your organizations. The two current hospital marketers challenge the thought that healthcare marketing is dead and discuss how best practices are changing as a result of advances in digital engagement.

Is this "The End of Advertising As We Know It" as stated by Forrester Research? Should we be "Killing Marketing" like Joe Pulizzi and Robert Rose encourage? Has the gap closed to make this "The End of Hospital Marketing" as Chris Bevolo claims in his newest book? The boys discuss these and other topics and then add a little freestyle love at the end.

See omnystudio.com/listener for privacy information.