Healthcare Rap

Eight more unpopular opinions are headed your way, with contributions from influencers including Kyra Hagan, Kate McCarthy, Jim Samuel and Don Lee. Whether you’re like Aaron Fox listening to this program from a pristine beach on South Padre Island or tuning in while Grandma shares a batch of cookies fresh from the oven, join Peter and Jared as they put hype to the test and the status quo to rest.

This week’s topics range from embracing cloud data to “ubiquitous, semantic interoperability” to the reaction from HR when we want to hire storytellers. Join the discussion of how to carve out the new role of where marketing, communications and technology intersect in healthcare.

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It’s getting Hot in Herre! Jared and Peter blaze through 10 unpopular opinions about healthcare marketing and technology, launching debates about everything from Yelp to sharing journey maps to swarms of locusts. Be prepared to disagree and voice your own opinions on LinkedIn or Twitter, @healthcarerap.

All of your burning questions are answered, including why a Sesame Street jingle is part of this week’s program, and whether we prefer Twizzlers or Red Vines. Hopefully this episode doesn’t start any fights between you and your co-workers, family members or pets, but you can’t say we didn’t warn you.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

It’s getting Hot in Herre! Jared and Peter blaze through 10 unpopular opinions about healthcare marketing and technology, launching debates about everything from Yelp to sharing journey maps to swarms of locusts. Be prepared to disagree and voice your own opinions on LinkedIn or Twitter, @healthcarerap.

All of your burning questions are answered, including why a Sesame Street jingle is part of this week’s program, and whether we prefer Twizzlers or Red Vines. Hopefully this episode doesn’t start any fights between you and your co-workers, family members or pets, but you can’t say we didn’t warn you.

See acast.com/privacy for privacy and opt-out information.

Master J and Triple B are back at it, dropping reality checks that they want you to cash. We are past the days of merely monitoring online reviews, so how do we take full advantage of this gold mine of opportunities to connect with brand advocates? How do you create your story and hand it off to others to tell it for you?

Join the #MarketingInfluence movement by giving a shout out to a fellow marketer who has influenced you. Then guess what viewpoints will come out of the Mythical Top Hat of Marketing Awesomeness. And has anyone actually seen this hat IRL? The beat goes on.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Master J and Triple B are back at it, dropping reality checks that they want you to cash. We are past the days of merely monitoring online reviews, so how do we take full advantage of this gold mine of opportunities to connect with brand advocates? How do you create your story and hand it off to others to tell it for you?

Join the #MarketingInfluence movement by giving a shout out to a fellow marketer who has influenced you. Then guess what viewpoints will come out of the Mythical Top Hat of Marketing Awesomeness. And has anyone actually seen this hat IRL? The beat goes on.

See acast.com/privacy for privacy and opt-out information.

Technology and buzzwords won’t help in this episode. It’s time to launch into orbit and do something new. Gone are the days of throwing technology at people problems, of failing to gain buy-in for pushing the envelope, and for only thinking about what happens if things go wrong.

Don’t settle for red lights. Don’t settle for safety and comfort. It’s time to stop marketing backwards.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Technology and buzzwords won’t help in this episode. It’s time to launch into orbit and do something new. Gone are the days of throwing technology at people problems, of failing to gain buy-in for pushing the envelope, and for only thinking about what happens if things go wrong.

Don’t settle for red lights. Don’t settle for safety and comfort. It’s time to stop marketing backwards.

See acast.com/privacy for privacy and opt-out information.

The digital health experience is a sum of so many tiny touch points now, nearly all of which occur at a time other than when you’re at the clinic. Marketing can’t own them all, but we also can’t think our job is done by handing things off to other teams without setting them up for success. We can’t assume that we have to keep doing what we’ve done in the past; in fact, everyone loses if all we do is pile on to what we’re already doing.

All this, plus the podcast debut of Jared’s rap “I’m So Healthy,” a look back at some momentous milestones from the history of hip-hop, and wondering why Jiffy Lube knows more about your car than some health systems know about your past medical history.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

The digital health experience is a sum of so many tiny touch points now, nearly all of which occur at a time other than when you’re at the clinic. Marketing can’t own them all, but we also can’t think our job is done by handing things off to other teams without setting them up for success. We can’t assume that we have to keep doing what we’ve done in the past; in fact, everyone loses if all we do is pile on to what we’re already doing.

All this, plus the podcast debut of Jared’s rap “I’m So Healthy,” a look back at some momentous milestones from the history of hip-hop, and wondering why Jiffy Lube knows more about your car than some health systems know about your past medical history.

See acast.com/privacy for privacy and opt-out information.

Don’t assume that we know whom we should be marketing to in healthcare just yet. Triple B and Master J discuss how target audiences have changed and how marketers too frequently ignore current patients and customers. An article from Forbes by Alyssa Kleinman spurs a discussion about pivoting our messaging when marketing a continuum of care.

The boys give a shout out to a friend of the podcast and then explore how to make sure that current patients and customers are at least as important as new ones. See how reviews are one of the greatest sources of insights on current patients, and how we can get ahead of the competition by simply being human.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.