Your role will never be the same as it once was. What motivates you as a healthcare marketing or communications professional? Jared shares his tenets about healthcare marketing -- beliefs about what our industry is and how to succeed. All that, plus informed optimism, and looking in the mirror.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

See acast.com/privacy for privacy and opt-out information.

Andy Gradel ran provider digital teams for more than a decade, but it didn’t take long after transitioning to the agency world to see things differently. This week, he passes along some of the insights he has gained by being away from the daily grind that so many healthcare digital teams struggle with. Learn what hills to die on, how to change the dialogue about CRM, and how to help consumers make better choices. All that, plus a classic X Files reference, moving out of Mom’s house, and the good ol’ days of radio.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Andy Gradel ran provider digital teams for more than a decade, but it didn’t take long after transitioning to the agency world to see things differently. This week, he passes along some of the insights he has gained by being away from the daily grind that so many healthcare digital teams struggle with. Learn what hills to die on, how to change the dialogue about CRM, and how to help consumers make better choices. All that, plus a classic X Files reference, moving out of Mom’s house, and the good ol’ days of radio.

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

The Healthcare Internet Conference, or HCIC, will be held in Orlando, Florida November 4-6. Mike Schneider, partner at Greystone.net, gives the lowdown on who should attend, how they selected topics from over 200 session submissions, and what he hopes you’ll walk away with. All that, plus the lazy river and where to find your tribe.

Register for HCIC here! Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

The Healthcare Internet Conference, or HCIC, will be held in Orlando, Florida November 4-6. Mike Schneider, partner at Greystone.net, gives the lowdown on who should attend, how they selected topics from over 200 session submissions, and what he hopes you’ll walk away with. All that, plus the lazy river and where to find your tribe.

Register for HCIC here! Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Is content marketing being built up as a valuable skill only to turn into a dead end career path? Peter and Jared discuss career options as the value of content continues to evolve, including how damaging it can be when marketing departments compete for credit. All that, plus building on a foundation, and Peter’s recommendation for the best retro funk album.

If you’re going to the Content Marketing World Health Summit, remember to enter HCRAP100 for $100 off when you register! Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.

Is content marketing being built up as a valuable skill only to turn into a dead end career path? Peter and Jared discuss career options as the value of content continues to evolve, including how damaging it can be when marketing departments compete for credit. All that, plus building on a foundation, and Peter’s recommendation for the best retro funk album.

If you’re going to the Content Marketing World Health Summit, remember to enter HCRAP100 for $100 off when you register! Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

Matt Bakaitis, senior director for digital marketing at Cleveland Clinic, continues our preview of this year’s Content Marketing World Health Summit. Can your content marketing achieve its potential if structured as a series of projects? Matt explains why the answer is no. A project-based approach to content marketing gets the job done but won’t result in exceptional or even differentiated content. Don’t forget to enter HCRAP100 for $100 off when you register! And yes, that is the best discount code ever!

Thanks to Xpressdocs, Ultera Digital, and the Podcast.Healthcare Network for helping us spread the awesome, yo!

See acast.com/privacy for privacy and opt-out information.

See omnystudio.com/listener for privacy information.