Pete Baldine Unveils 40 Years of Wisdom | Moran Family of Brands Interview at IFA Las Vegas

🚀 In this unforgettable in-person interview at the International Franchise Association (IFA) conference in Las Vegas, I sit down with the legend himself, Pete Baldine, President of Moran Family of Brands (Mr. Transmission, Milex, and Turbo Tint). We dive deep into legacy, leadership, exits, and the future of franchising, with stories from Pete’s 40+ year career. From 83-year-old franchisees to EV diagnostics and the secrets behind franchisee longevity—this is a masterclass in franchising.

If you're passionate about franchising, business ownership, or just want to hear from one of the most respected names in the game, this one is for you.

Timestamps:

00:00 - Intro: Pete Baldine in a hotel room at IFA? Not a punchline.
01:30 - 25 years with Moran, 40 years in franchising
03:45 - Legacy: 83-year-old franchisee exits after decades
06:20 - Why exit strategy starts at Discovery Day
08:50 - Franchise resale value: 3-4x cash flow
11:05 - Franchisee longevity stats: 30+ years!
13:40 - Attracting younger franchisees + strategic resales
16:25 - The secret to keeping franchisees in the system
19:00 - Why Pete loves franchising
20:45 - Choosing the right franchise brand today
23:00 - The ultimate validator: Franchisee tenure
25:10 - Mr. Transmission: High-ticket, low-volume business
27:00 - Milex & Mr. Transmission: The co-branded one-stop shop
30:40 - How co-branding increased revenue & retention
33:20 - Qualities of top-performing franchisees
36:30 - The #1 trait: Personal accountability
38:00 - The birth of Turbo Tint: From NDA to national brand
41:30 - Launching a new concept during the pandemic
44:20 - The Turbo Tint experience: It’s about customer comfort
47:05 - Debunking the “I’ll do it myself” myth
49:50 - Why franchising is a true family business
52:15 - Can Moran brands handle EV repairs? Yes, and they do
54:10 - Meet Tim Rotifer: From franchisee to tech director
56:30 - Item 19 breakdown: $1.4M top performer average
59:00 - Car repair demand: Average vehicle age is 12.8 years
1:01:15 - Owner-operators vs. multi-unit owners
1:03:40 - The future of EVs & what it means for repair franchises
1:06:15 - Investment cost: Surprisingly affordable
1:07:40 - Final thoughts: Why franchising beats every administration
1:09:10 - Book a call to explore franchise opportunities

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https://www.zorakle.net/assessment/welcome/ionfranchising

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