When Naoise McNally and her business partner launched One Fab Day, neither of them had any experience working for a media company. Naoise didn't even have much knowledge of the wedding industry outside of planning her own wedding. But the lack of wedding-focused internet resources in Ireland presented a clear market opportunity, so they went for it.

Flash forward several years, and the site now has a full time staff and an interesting business model. Instead of relying on traditional advertising, it charges wedding vendors to be listed in an index it curates for readers.

I recently interviewed Naoise about One Fab Day's founding, how she settled on a business model, and what she hopes the site can accomplish now that it's owned by a major media company.