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This week we are exploring how to maximize your fundraising reports so that the right information is going to the right audience. Once you release a report, the cat is out of the bag, and the people who are reading your fundraising reports are going to make assumptions and act upon the data you've given them. Let's talk through all the do's and don'ts when it comes to presenting how your fundraising efforts are faring!
⋙ The three big mistakes when producing and presenting fundraising reports
⋙ The four audiences you have when presenting reports and how each audience needs different information
⋙ The content you need in your fundraising reports
→ Download KPI's For Annual Giving
→ Join The Fundraising Collective
→ Connect with Mary Petersen on LinkedIn
→ Join our Private Facebook Group
→ Schedule Your Free Gameplan Call with Mary
🎓 The Professional Development Budget Kit. Free Download! Everything you need to get your organization to say "yes" to funding your growth: templates, talking points, and an ROI calculator.
💸 Major Gift Intensives. We're headed to 6 cities in 2027. Are we headed to yours? Join us for a 3 day deep dive into major gifts! Only 30 seats per city.
🌻 The 2027 Growth Pass. Only 5 seats available. The Growth Pass bundles Mary's three flagship live experiences into one powerful year of learning. One Major Gift Intensive. One Ask Workshop. One Small Table Intensive.
🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.
🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the scripts.
💻 Connect with Mary Petersen
Welcome to the first episode of the Hey Fundraiser! podcast. Today I am sharing my fundraising story. Learn
Downloads and Resources
→ Download KPI's For Annual Giving
→ Join The Fundraising Collective
→ Connect with Mary Petersen on LinkedIn
→ Join our Private Facebook Group
→ Schedule Your Free Gameplan Call with Mary
🎓 The Professional Development Budget Kit. Free Download! Everything you need to get your organization to say "yes" to funding your growth: templates, talking points, and an ROI calculator.
💸 Major Gift Intensives. We're headed to 6 cities in 2027. Are we headed to yours? Join us for a 3 day deep dive into major gifts! Only 30 seats per city.
🌻 The 2027 Growth Pass. Only 5 seats available. The Growth Pass bundles Mary's three flagship live experiences into one powerful year of learning. One Major Gift Intensive. One Ask Workshop. One Small Table Intensive.
🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.
🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the scripts.
💻 Connect with Mary Petersen
Hey Fundraiser! Welcome to the Podcast, before we dive into today’s topic, and for those who are new here, let me first introduce myself, I am Mary Hackett the Founder and Host of the Hey Fundraiser! Podcast where I share valuable, honest and action-packed advice for the frontline fundraiser. With over 20 years of experience, I have curated the top fundraising secrets that will turn YOU into a Seven Figure Fundraiser. Learn more about our self-guided courses and coaching collections over on www.heyfundraiser.com
🎓 The Professional Development Budget Kit. Free Download! Everything you need to get your organization to say "yes" to funding your growth: templates, talking points, and an ROI calculator.
💸 Major Gift Intensives. We're headed to 6 cities in 2027. Are we headed to yours? Join us for a 3 day deep dive into major gifts! Only 30 seats per city.
🌻 The 2027 Growth Pass. Only 5 seats available. The Growth Pass bundles Mary's three flagship live experiences into one powerful year of learning. One Major Gift Intensive. One Ask Workshop. One Small Table Intensive.
🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.
🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the scripts.
💻 Connect with Mary Petersen
From the publisher's feed
Welcome to Hey Fundraiser, the podcast for nonprofit Executive Directors and major gift officers who are done guessing.
Each week, host Mary Petersen pulls back the curtain on what…
If you've ever frozen up before an ask, stared at a "wish list" of donors with no idea who to call first, or wondered why the industry keeps telling you a major gift takes 18 months to close, this is your show.
You'll leave every episode with one clear thing to do on Monday morning. Hit follow and start building real momentum.

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