Hey Fundraiser!

By Mary Petersen

Welcome to Hey Fundraiser, the podcast for nonprofit Executive Directors and major gift officers who are done guessing.

Each week, host Mary Petersen pulls back the curtain on what

... more

5

2020 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Hey Fundraiser!:

How many episodes does Hey Fundraiser! have?

The podcast currently has 69 episodes available.

Hey Fundraiser! episodes:

March 17, 2023Respectfully Engage Clients Served
Creating Your Board | Download Free Guide
https://board.heyfundraiser.com
In today's episode we will discuss engaging other individuals from your organization in the fundraising process. Your program staff and leadership are all essential allies in the cultivation process. Tune in for strategic ways you can utilize your leadership to maximize your fundraising efforts.
Learn More
→ Join The Fundraising Collective
→ Connect with Mary Petersen on LinkedIn
→ Join our Private Facebook Group
→ Schedule Your Free Gameplan Call with Mary
🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.
🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the script.
More from Mary:
📘 Mary's books. What to Say and Small Table Big Philanthropy. The books behind the methodology.
🔥 Major Donor Meeting Mastery. My step-by-step system for donor meetings that move the relationship forward.
👩🏻‍💻 Momentum Training. My complete packaging + ask system, all in one place.
💻 Connect with Mary Petersen
Website: heyfundraiser.com
YouTube: @heyfundraisers
Instagram: @heyfundraiser
LinkedIn: ...
...more
7min
March 10, 2023How to Use Events to Springboard Your Cultivation Efforts
Events are an important part of engagement for donors and prospects, and you can strategically use them to springboard your cultivation efforts. Events can run the gamut – you’ve got huge fundraising galas to small, intimate house parties and everything in between. You might not love events, but why not make the best of them and utilize an event to kick off your cultivation efforts?
Do you need a more strategic cultivation plan that will help you raise more money? Check out our newest masterclass, The Donor Cultivation Method.
Learn More
→ Join The Fundraising Collective
→ Connect with Mary Petersen on LinkedIn
→ Join our Private Facebook Group

🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.
🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the script.
More from Mary:
📘 Mary's books. What to Say and Small Table Big Philanthropy. The books behind the methodology.
🔥 Major Donor Meeting Mastery. My step-by-step system for donor meetings that move the relationship forward.
👩🏻‍💻 Momentum Training. My complete packaging + ask system, all in one place.
💻 Connect with Mary Petersen
Website: heyfundraiser.com
YouTube: @heyfundraisers
Instagram: @heyfundraiser
LinkedIn: ...
...more
7min
March 03, 2023How to Prepare for the First Meeting with a Prospect
Download Our Best Questions for Your First Prospect Meeting
http://cultivation.heyfundraiser.com/
The first meeting with a prospect is a big deal. It’s your chance to make a great first impression and begin a new journey with the prospect. During this meeting, you need to assess whether or not the prospect should continue in your portfolio and, if so, what should be the plan for this process? But how do you gauge affinity? By asking the right questions and then listening for clues about their feelings toward the organization. Let’s take a deeper look into cultivating relationships with prospects.
Learn More
→ Join The Fundraising Collective
→ Connect with Mary Petersen on LinkedIn
→ Join our Private Facebook Group
→ Schedule Your Free Gameplan Call with Mary

🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.
🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the script.
More from Mary:
📘 Mary's books. What to Say and Small Table Big Philanthropy. The books behind the methodology.
🔥 Major Donor Meeting Mastery. My step-by-step system for donor meetings that move the relationship forward.
👩🏻‍💻 Momentum Training. My complete packaging + ask system, all in one place.
💻 Connect with Mary Petersen
Website: heyfundraiser.com
YouTube: @heyfundraisers
Instagram: @heyfundraiser
LinkedIn: ...
...more
9min
February 24, 2023Turning Things Around: How to Handle Upset Donors
At some point in your fundraising career, you are going to have an upset donor who is angry with the organization, leadership, or the direction that the organization is going. It’s not a pleasant experience, but with some grace and skills, you will make it though it. You will experience upset donors. It’s part of having a relationship – there are ups and downs. If a prospect is really upset and threatening to pull their giving or something drastic, engage your manager. It might take more than just you to smooth things over. That’s okay, just remember, they are upset because they care. If they didn’t care about your organization, they wouldn’t get upset. It’s hard to remember that when you’re being yelled at or lectured, but try to center yourself in the comfort that they care.
If they didn’t care about your organization, they wouldn’t get upset. It’s hard to remember that when you’re being yelled at or lectured, but try to center yourself in the comfort that they care.
When donors or prospects have strong feelings, listen, and try not to get defensive.
Sometimes people just need to be heard and acknowledged.
→ Download KPI's For Annual Giving
→ Join The Fundraising Collective
→ Connect with Mary Petersen on LinkedIn
→ Join our Private Facebook Group
→ Schedule Your Free Gameplan Call with Mary
🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.
🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the script.
More from Mary:
📘 Mary's books. What to Say and Small Table Big Philanthropy. The books behind the methodology.
🔥 Major Donor Meeting Mastery. My step-by-step system for donor meetings that move the relationship forward.
👩🏻‍💻 Momentum Training. My complete packaging + ask system, all in one place.
💻 Connect with Mary Petersen
Website: heyfundraiser.com
YouTube: @heyfundraisers
Instagram: @heyfundraiser
LinkedIn: ...
...more
8min
February 17, 2023Donor Cultivation: 8 Mistakes You Don't Want to Make
Mistakes made during donor cultivation can cost you the relationship and the major gift! We're going to break down the biggest missteps that fundraisers make during cultivation so you can work hard to avoid them. If you can avoid these mistakes, you will be well on your way to sophisticated donor cultivation and closing large major gifts. Donor cultivation is building deep, long-lasting relationships. Think about how you build relationships with new friends or romantic partners, and the faux pas you work hard to avoid in those new relationships. The eight mistakes we're going to cover today are very similar. Learn:
The common mistakes to avoid when conducting donor cultivation
How to build deep, meaningful relationships with major gift donors and prospects
Why a proactive approach in cultivation is the best
→ Join The Fundraising Collective
→ Connect with Mary Petersen on LinkedIn
→ Join our Private Facebook Group
→ Schedule Your Free Gameplan Call with Mary
🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.
🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the script.
More from Mary:
📘 Mary's books. What to Say and Small Table Big Philanthropy. The books behind the methodology.
🔥 Major Donor Meeting Mastery. My step-by-step system for donor meetings that move the relationship forward.
👩🏻‍💻 Momentum Training. My complete packaging + ask system, all in one place.
💻 Connect with Mary Petersen
Website: heyfundraiser.com
YouTube: @heyfundraisers
Instagram: @heyfundraiser
LinkedIn: ...
...more
9min
February 10, 20235 KPIs for Major Gift Officers
KPIs are the measurements of success for your major gift officers. That's why choosing the right KPIs is critical. Peter Drucker wisely said, "what gets measured, matters." And he's right! Whatever metrics you put into place for your major gift officers will become their focus. If you are measuring the wrong things, your major gift officers will begin focusing on the wrong activities. Make sure your KPIs are donor-facing, include solicitations, and that most of the portfolio is being cultivated. They should be easy to measure and not tie your major gift officers to their desks. Major gift officers should spend minimal time on data entry but just enough to measure the KPIs.
Learn:
What are KPIs
Why are KPIs for your Major Gift Officers important
How to track KPIs in your database
The best 5 KPIs for your Major Gift Officers
How often you should review your KPIs

Want to download our five KPIs and other helpful hints for measuring success?
Download our KPIs

→ Download KPI's For Annual Giving

→ Join The Fundraising Collective
→ Connect with Mary Petersen on LinkedIn
→ Join our Private Facebook Group
→ Schedule Your Free Gameplan Call with Mary

🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.
🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the script.
More from Mary:
📘 Mary's books. What to Say and Small Table Big Philanthropy. The books behind the methodology.
🔥 Major Donor Meeting Mastery. My step-by-step system for donor meetings that move the relationship forward.
👩🏻‍💻 Momentum Training. My complete packaging + ask system, all in one place.
💻 Connect with Mary Petersen
Website: heyfundraiser.com
YouTube: @heyfundraisers
Instagram: @heyfundraiser
LinkedIn: ...
...more
19min
February 03, 2023Fundraising Reports: The Do's and Don'ts
This week we are exploring how to maximize your fundraising reports so that the right information is going to the right audience. Once you release a report, the cat is out of the bag, and the people who are reading your fundraising reports are going to make assumptions and act upon the data you've given them. Let's talk through all the do's and don'ts when it comes to presenting how your fundraising efforts are faring!
⋙ The three big mistakes when producing and presenting fundraising reports
⋙ The four audiences you have when presenting reports and how each audience needs different information
⋙ The content you need in your fundraising reports

→ Download KPI's For Annual Giving

→ Join The Fundraising Collective
→ Connect with Mary Petersen on LinkedIn
→ Join our Private Facebook Group
→ Schedule Your Free Gameplan Call with Mary

🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.
🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the script.
More from Mary:
📘 Mary's books. What to Say and Small Table Big Philanthropy. The books behind the methodology.
🔥 Major Donor Meeting Mastery. My step-by-step system for donor meetings that move the relationship forward.
👩🏻‍💻 Momentum Training. My complete packaging + ask system, all in one place.
💻 Connect with Mary Petersen
Website: heyfundraiser.com
YouTube: @heyfundraisers
Instagram: @heyfundraiser
LinkedIn: ...
...more
13min
January 27, 2023My Story
Welcome to the first episode of the Hey Fundraiser! podcast. Today I am sharing my fundraising story. Learn
Downloads and Resources
→ Download KPI's For Annual Giving

→ Join The Fundraising Collective
→ Connect with Mary Petersen on LinkedIn
→ Join our Private Facebook Group
→ Schedule Your Free Gameplan Call with Mary

🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.
🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the script.
More from Mary:
📘 Mary's books. What to Say and Small Table Big Philanthropy. The books behind the methodology.
🔥 Major Donor Meeting Mastery. My step-by-step system for donor meetings that move the relationship forward.
👩🏻‍💻 Momentum Training. My complete packaging + ask system, all in one place.
💻 Connect with Mary Petersen
Website: heyfundraiser.com
YouTube: @heyfundraisers
Instagram: @heyfundraiser
LinkedIn: ...
...more
12min
January 12, 2023Hey Fundraiser Trailer
Hey Fundraiser! Welcome to the Podcast, before we dive into today’s topic, and for those who are new here, let me first introduce myself, I am Mary Hackett the Founder and Host of the Hey Fundraiser! Podcast where I share valuable, honest and action-packed advice for the frontline fundraiser. With over 20 years of experience, I have curated the top fundraising secrets that will turn YOU into a Seven Figure Fundraiser. Learn more about our self-guided courses and coaching collections over on www.heyfundraiser.com

🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.
🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the script.
More from Mary:
📘 Mary's books. What to Say and Small Table Big Philanthropy. The books behind the methodology.
🔥 Major Donor Meeting Mastery. My step-by-step system for donor meetings that move the relationship forward.
👩🏻‍💻 Momentum Training. My complete packaging + ask system, all in one place.
💻 Connect with Mary Petersen
Website: heyfundraiser.com
YouTube: @heyfundraisers
Instagram: @heyfundraiser
LinkedIn: ...
...more
1min

FAQs about Hey Fundraiser!:

How many episodes does Hey Fundraiser! have?

The podcast currently has 69 episodes available.

More shows like Hey Fundraiser!

The Rachel Maddow Show by Rachel Maddow, MS NOW

The Rachel Maddow Show

36,758 Listeners

Reveal by The Center for Investigative Reporting and PRX

Reveal

8,456 Listeners

Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications by Joan Garry & Glennda Testone

Nonprofits Are Messy: Lessons in Leadership | Fundraising | Board Development | Communications

321 Listeners

Up First from NPR by NPR

Up First from NPR

56,548 Listeners

Nonprofit Lowdown by Rhea Wong

Nonprofit Lowdown

131 Listeners

The Intentional Fundraiser Podcast by Tammy Zonker

The Intentional Fundraiser Podcast

17 Listeners

We Can Do Hard Things by Treat Media and Glennon Doyle

We Can Do Hard Things

41,336 Listeners