Hidden Brain

Physicist Richard Feynman once said, “The first principle is that you must not fool yourself, and you are the easiest person to fool.” One way we fool ourselves is by imagining we know more than we do; we think we are experts. This week on Hidden Brain, psychologist Adam Grant describes the magic that unfolds when we challenge our own deeply-held beliefs.

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Around the world, people are grappling with the risks posed by the COVID-19 pandemic. How do our minds process that risk, and why do some of us process it so differently? This week, we talk with psychologist Paul Slovic about the disconnect between our own assessments of risk and the dangers we face in our everyday lives.

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All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we bring you our 2019 conversation with Americus Reed, who studies how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.

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It’s human nature to hide parts of ourselves that produce shame or anxiety. We tend to skip over details that could change how others perceive us. But no matter how big or small our secret, it will often weigh on our minds, and not for the reasons you might expect. This week on Hidden Brain, we talk with psychologist Michael Slepian about the costs of secret keeping.

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It's easy to spot bias in other people, especially those with whom we disagree. But it’s not so easy to recognize our own biases. Psychologist Emily Pronin says it’s partly because of our brain architecture. This week on Hidden Brain, we explore what Pronin calls the introspection illusion.

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At the beginning of the year, many of us make resolutions for the months to come. We resolve to work out more, to procrastinate less, or to save more money. Though some people stick with these aspirations, many of us fall short. This week, we revisit our 2019 conversation with psychologist Wendy Wood, who shares what researchers have found about how to build good habits — and break bad ones.

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For so many people across the globe, 2020 has been a year of waiting and uncertainty. Waiting to see friends and family in far-flung locales. Waiting to hear about unemployment aid, or job opportunities. Waiting to hear about loved ones in the hospital. And even though the end of 2020 does not mean the end of these hardships, many of us are letting out a sigh of relief as we say goodbye to this difficult year. This week on Hidden Brain, we look at the psychology of relief and waiting, and how we can make periods of limbo less painful.

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Life is filled with hardships and tragedies — a fact that 2020 has made all too clear for people across the globe. For thousands of years, philosophers have come up with strategies to help us cope with such hardship. This week on Hidden Brain, we talk with philosopher William Irvine about ancient ideas — backed by modern psychology — that can help us manage disappointment and misfortune.

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Turn on the news or look at Twitter, and it's likely you'll be bombarded by outrage. Many people have come to believe that the only way to spark change is to incite anger. This week on Hidden Brain, we revisit a favorite 2019 episode about how outrage is hijacking our conversations, our communities, and our minds.

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We all self-censor at times. We keep quiet at dinner with our in-laws, or nod passively in a work meeting. But what happens when we take this deception a step further, and pretend we believe the opposite of what we really feel? This week on Hidden Brain, economist and political scientist Timur Kuran explains how our personal, professional and political lives are shaped by the fear of what other people think.

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