The Doha Jewellery and Watches Exhibition is an opportunity for professionals and buyers to meet - but it’s also, somewhat unusually, open to the public. Cracking the Middle East market is one of European luxury’s greatest ambitions for the next ten years. Traditional savoir-faire will be key - but so too will be understanding the place that high-end jewellery occupies in the lives of the women the brands are trying to entice. FRANCE 24 checks out some of the dazzling collections on display.