Higher Ed Pulse

Welcome to Enrollify’s 2026 Hall of Fame series, where we resurface the most transformative conversations ever featured across the Enrollify Podcast Network. We’re kicking things off with none other than Faton Sopa, Co-Founder and CEO of Manaferra, whose groundbreaking insights have reshaped how enrollment marketers think about the college decision journey. In this highlight reel episode, pulled from his appearances on The Application with Allison Turcio, AI for You, Higher Ed Pulse, and Higher Ed Geek, Faton shares the game-changing role Reddit, TikTok, and AI now play in how students search, validate, and choose a college.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory Willsea brings the Enrollify panel back together for a no-holds-barred reunion following their viral AMA session. Featuring Enrollify creator trio Jaime Hunt, Safaniya Stevenson, and Carrie Phillips, this episode revisits the spicy, unfiltered energy that turned heads at the 2025 AMA Symposium. From roasting overused marketing jargon to unpacking the real implications of AI hallucinations in fundraising campaigns, this conversation offers a pulse check on where higher ed marketing stands—and where it's headed.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this energizing episode of Higher Ed Pulse, host Mallory dives into the world of Broadway with creative strategist Toni Marie Perilli, exploring how higher ed can learn from the theater district’s masterful storytelling. Drawing inspiration from the cultural resurgence of Wicked, Sesame Street, and even Duolingo, the episode uncovers how colleges can deliver educational content that actually connects with Gen Z. From TikToks to Career-Chela festivals, this episode is a masterclass in edutainment with intention.

Broadway has found its Gen Z audience — by telling Gen Z stories

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this final episode of First Movers, a pulse check series brought to you by Enrollify and Everspring, we explore how DePaul University's Driehaus College of Business is pioneering the integration of AI across its curriculum. Host Rhea Vitalis is joined by James Moore, Director of Online Learning, and Jim Mourey, Associate Dean of Graduate Programs, along with Andrea Gilbert of Everspring, to unpack how DePaul is transforming both business education and student discovery through intentional AI adoption. From curriculum design to marketing strategy, the episode offers a front-row seat to how one institution is closing the AI skills gap—and what others can learn from their bold approach.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Higher Ed Pulse, host Mallory Willsea sits down with two-time Red Stapler winner Melanie Lindahl, Senior UX and Web Designer at the University of Texas at Austin School of Law. Together, they unpack why so many college websites fail usability tests — and what higher ed marketers can do about it. Melanie reveals her four-part user testing framework and explains why even beautifully designed sites often miss the mark for real users. From spicy clicks to system flaws, this episode is a must-listen for anyone looking to build student-first digital experiences.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In Part 2 of First Movers, a Pulse Check series, hosts Rhea Vitalis and Andrea Gilbert, of Everspring, sit down with Dr. Suzanne Zivnuska, Dean of the College of Business at California State University, Monterey Bay (CSU-MB). The conversation explores how CSU-MB is navigating the dual disruption of AI-driven student discovery and rapid workforce transformation. From rethinking SEO for AI to aligning curriculum with employer needs, this episode offers powerful insights for enrollment marketers, academic leaders, and anyone invested in the future of higher education.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live from the AMA Higher Ed Symposium, Carrie Phillips sits down with Jen Brock, newly minted Vice President at Mount Holyoke, to talk about what it’s like stepping into leadership, finding your people in the industry, and the importance of peer learning. Jen shares how AMA has shaped her journey, why she’s leaning into AI despite a learning curve, and how in-person conferences can double as team bonding retreats—especially when your team works hybrid across states.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Higher Ed Pulse, Mallory Willsea sits down with Harrison “Soup” Campbell, newly minted VP of Campus Partnerships at Ardeo, for a candid conversation recorded live at the American Marketing Association's Symposium for the Marketing of Higher Education. The two unpack the realities of career transitions, the evolving landscape of enrollment leadership, and the pressures facing today’s higher ed professionals. This honest, empowering episode offers both practical advice and a call to unity for those navigating change within the industry.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special live episode from AMA, Mallory sits down with Jason Smith, Managing Director at OHO Interactive, to unpack a crucial — and often overlooked — aspect of AI and higher ed marketing: how generative AI tools describe your institution online. Jason introduces OHO’s new AI Visibility Scorecard and reveals some surprising findings from their early research. You’ll learn what content AI is pulling, where it’s coming from, and why now is the time to clean up your digital house.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Recorded live at the AMA Higher Ed Symposium at National Harbor, Carrie Phillips connects with Jasmine Hunter, a first-time attendee and session leader. Jasmine shares her excitement for the event, strategies for maximizing the experience, and her passion for internal communications. Whether you're a conference veteran or first-time attendee, this conversation offers a vibrant, behind-the-scenes look at how higher ed marketers are showing up, learning, and growing.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.