Higher Ed Pulse

Welcome to Part 4 of Reclaiming Free Speech, Democracy, and Discourse on Campus a Post Election America. I’m Dr. J. Cody Nielsen, Host of After Further Consideration. No matter the outcome, the 2024 election will set the stage for the next decade of higher education. In this Pulse Check series I’ll interview policy makers and practitioners to discuss their outlook on higher education, the ways in which we might reestablish higher education’s public trust, and what a post 2024 election will look like on campus. From expression of speech to civil democracy and discourse, America’s higher education system is at a dramatic turning point and we’re here to break it down.  Let’s dive into today’s episode, where we are joined by Kristine Bowman.

What is the Current State of Free Speech on College Campuses? 
Free speech on college campuses is at a crossroads, with increasing student protests reminiscent of movements from the Civil Rights Era to the Vietnam War. Kristine Bowman explains that today's protests often combine multiple tactics, from marches to sit-ins, reflecting a renewed fervor for activism. However, she notes that campus leaders face unprecedented challenges navigating these dynamics in a polarized political climate.

Bowman highlights the legal doctrines that guide free speech policies, such as the time, place, and manner framework, which allows institutions to regulate speech while maintaining their core functions. The evolving government speech doctrine also complicates matters, particularly in the context of academic freedom and institutional neutrality.

How Does Post-2024 Politics Impact Higher Education? 
The 2024 election has ushered in a Republican-controlled presidency and Congress, raising significant questions about the future of higher education. Bowman discusses potential implications, including federal regulations tying research funding or financial aid to compliance with free speech policies. She reflects on the 2019 executive order under Trump's first administration, which linked federal funding to adherence to the First Amendment, and considers how similar strategies might evolve in the coming years.

Bowman contrasts two perspectives on institutional responses to free speech: the traditionalist view, which emphasizes neutrality and non-intervention, and the new democratic view, which advocates for proactive engagement to foster inclusive dialogue. She underscores the challenges universities may face in balancing these approaches under increased political scrutiny.

How Can Institutions Navigate Free Speech Challenges? 
Universities must grapple with the tension between creating safe spaces for marginalized groups and encouraging brave spaces for open dialogue. Bowman emphasizes the importance of fostering environments where all students can engage productively, even when discussions are uncomfortable or divisive. She draws on her research, including her 2023 article in the Journal of Law and Politics, to argue for a "new democratic model" of free speech that prioritizes equitable access to knowledge creation.

For private colleges, constitutional values like free speech and equality remain integral, even if not legally mandated. Leaders like Wesleyan University President Michael Roth exemplify how private institutions can champion these principles, shaping societal norms and reinforcing higher education’s public trust.

What’s Next for Free Speech in Higher Education? 
Looking ahead, Bowman predicts heightened tensions as universities navigate federal policies, legal challenges, and campus activism. She advises institutions to adopt proactive strategies that align with both legal principles and their mission to foster intellectual growth. This includes leveraging lessons from history, understanding the lived experiences of students, and engaging in thoughtful dialogue across ideological divides.

Kristine Bowman serves as the Associate Dean for Academic and Student Affairs in the College of Education at Michigan State University, where she is jointly appointed as a Professor of Law and Professor of Education Policy. Bowman is also an international expert in education law and policy, having published roughly thirty articles and book chapters, written or (co)edited four books, and presented regularly across the U.S. and in more than a dozen countries around the world. She writes about liberty and equality at all levels of education, often focusing on racial and ethnic equity and free speech.

Guest Name: Kristine Bowman, Associate Dean for Academic and Student Affairs in the College of Education, Michigan State University

Guest Bio: Kristine Bowman serves as the Associate Dean for Academic and Student Affairs in the College of Education at Michigan State University, where she is jointly appointed as a Professor of Law and Professor of Education Policy. Bowman is also an international expert in education law and policy, having published roughly thirty articles and book chapters, written or (co)edited four books, and presented regularly across the U.S. and in more than a dozen countries around the world. She writes about liberty and equality at all levels of education, often focusing on racial and ethnic equity and free speech.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory sits down with Tina Miller, Executive Director of Creative and Communications at Enterprise Technology at Arizona State University (ASU). Recorded live at AMA in Las Vegas, the conversation delves into the transformative role of AI in higher education, exploring how leaders can adopt and integrate AI to drive institutional success. Tina shares insights into ASU’s innovative approach, including their AI Innovation Challenge, and offers actionable advice for leaders ready to embrace this game-changing technology.

• Leaders must prioritize AI literacy: Understanding and leveraging AI starts with a commitment to learning and experimenting with its potential.
• AI adoption needs leadership buy-in: Institutions without clear guidelines or leadership support risk missing AI’s transformative opportunities.
• AI can address resource constraints: Properly implemented, AI has the potential to reduce costs, increase enrollment, and enhance efficiency.
• ASU’s AI framework is a model: The university focuses its AI initiatives on three key areas: teaching and learning success, research for societal impact, and the future of work.
• Experimentation is key: The early days of AI adoption are ideal for leaders and institutions to explore its possibilities and set the foundation for future advancements.

Why Leaders Must Take the First Step in AI Adoption 
Tina highlights the importance of leadership in AI adoption, explaining that many leaders wait for institutional directives before integrating AI into their teams. However, she emphasizes the urgency for leaders to take the initiative. Literacy is the first step—understanding what AI is and how it can be used. Tina shares her personal journey of becoming AI-literate through podcasts, newsletters, and networking, showcasing how small, consistent efforts can yield significant knowledge gains.

AI literacy transitions to fluency when leaders not only understand the tools but can actively implement them to streamline processes, improve collaboration, and educate students. Tina underscores that AI adoption is not optional; institutions and leaders who fail to embrace it risk falling behind in the rapidly evolving higher education landscape.

Overcoming Barriers to AI Integration in Higher Ed 
A common barrier to AI adoption is time—or the perceived lack of it. Leaders often feel stretched thin, managing numerous priorities. Tina’s advice? Prioritize AI because the long-term benefits outweigh the short-term time investment. She suggests accessible ways to learn about AI, such as tuning into relevant podcasts (e.g., Marketing AI and Enrollify) and engaging with professional networks. Tina also points out that institutions like ASU have successfully embedded AI by aligning it with clear priorities, like student success and research impact.

Mallory and Tina also discuss the real-world impact of AI in higher education. From increasing enrollment rates to slashing application costs, the early adopters are already reaping measurable benefits. These success stories provide a blueprint for institutions hesitant to embrace AI.

ASU’s AI Innovation Challenge: A Case Study 
ASU’s proactive approach to AI is a standout example. Guided by three focus areas—teaching and learning success, research for societal impact, and the future of work—the university integrates AI purposefully rather than haphazardly. Tina shares details about the AI Innovation Challenge, which empowers faculty, staff, and researchers to develop projects leveraging AI. With over 250 projects currently in progress, ASU demonstrates the power of prioritizing and resourcing AI initiatives.

Tina emphasizes that ASU’s success stems from a top-down commitment to innovation, with President Michael Crow leading the charge. This leadership provides a roadmap for other institutions to follow: identify strategic goals, align AI initiatives with these objectives, and create structures to support experimentation and adoption.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special episode from the American Marketing Association conference, Carrie sits down with Claire Skelton, Assistant Director of Content Marketing at Southeast Missouri State University, and Nikki Peters, Design Manager at the same institution. They discuss the impact of leadership lessons, the value of continuous learning, and the excitement of their first AMA conference. If you're a higher education marketing professional or someone stepping into leadership roles, their experiences will resonate deeply.

Key Takeaways

• Continuous Learning Fuels Leadership Growth: Claire and Nikki emphasize that leadership is an ongoing journey, not a destination.
• Collaborative Development Strengthens Teams: Completing leadership courses together allowed them to reflect, share insights, and grow as leaders.
• Flexibility in Leadership Matters: Tailoring leadership styles to individual team members is a game-changer.
• Networking and Shared Experiences Are Priceless: The conference provides a unique opportunity to connect with peers facing similar challenges and to explore innovative solutions.
• First-Time Attendees Should Take the Leap: The advice is simple—if you're debating attending next year, go.

The Power of Shared Leadership Development 
Claire and Nikki shared how the Lessons in Leadership course shaped their approach to managing teams and fostering collaboration. By taking the course together, they identified each other’s strengths and weaknesses, creating a space for vulnerability and growth. Weekly meetings became a cornerstone of their development, offering a chance to reflect on insights, identify areas for improvement, and brainstorm how to adapt their leadership styles to meet the needs of their diverse teams.

This collaborative approach highlights an essential takeaway: leadership growth is amplified when it's shared. Leaders who hold themselves and others accountable can create meaningful change for their teams and organizations.

Situational Leadership and Self-Awareness 
A key insight from the course that resonated with Nikki and Claire was the importance of situational leadership. Nikki explained how tailoring her approach based on the unique needs of her team members and projects allowed her to adapt more effectively. Flexibility, she noted, is a critical skill for navigating the fast-paced challenges of higher education marketing.

Claire highlighted the importance of self-awareness, particularly around communication. Recognizing tendencies, such as unintentionally interrupting others, and making a conscious effort to listen more effectively, helped her grow as a leader. Both agreed that leadership is as much about personal reflection as it is about team management.

First-Time Conference Experiences and Advice 
Both Claire and Nikki expressed excitement about their first AMA conference and the wealth of knowledge it offers. With sessions on branding, leadership, CRM strategies, and social media tactics, they are eager to return to their teams with actionable insights. For Nikki, rebranding at their institution provided a timely opportunity to absorb fresh perspectives on guiding her team through significant changes.

The networking opportunities were another highlight. Meeting peers at the welcome reception and engaging with vendors gave them a sense of belonging in a larger professional community. Their advice to first-time attendees: “Go for it.” The energy, shared challenges, and inspiring ideas make it an invaluable experience.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tune in for a compelling conversation between Mallory and Tam Powell, Senior Vice President of Higher Education at BVK, recorded live at the AMA conference. Tam shares insights into the challenges surrounding higher education’s national narrative and the innovative campaign she is spearheading to shift perceptions and reinforce the collective impact of higher education. Dive into this episode for actionable insights on how a unified message can reshape public opinion and support enrollment strategies.

Watch the video here
username: whycollege
password: collegematters

Key Takeaways

• AI in higher education is a key topic, with professionals exploring its integration and implications.
• Negative public perceptions about the value of higher education persist, posing challenges to enrollment.
• BVK’s campaign, Proud Sponsor of College, aims to redefine the narrative around higher education’s societal impact.
• The campaign highlights the collective benefits of higher education, from innovation to a skilled workforce, democratic engagement, and national security.
• The initiative is designed to reach general audiences with a unified message, targeting public awareness over direct student recruitment.
• Success will be measured by shifts in public sentiment and indirect enrollment improvements, as tracked through Gallup polls and other metrics.

What Key Themes Emerged at AMA? 
During the AMA conference, AI and the perception of higher education were dominant themes. Tam noted widespread interest in incorporating AI responsibly and a shared concern about the persistent negative narrative around higher education. With fewer freshmen entering campuses and a looming demographic cliff, these discussions are increasingly urgent for higher ed professionals.

Tam emphasized that the national dialogue around higher education has shifted away from its long-term societal contributions. This episode delves into why reshaping this perception is critical for the sector’s survival and growth.

How Does BVK Plan to Change the Narrative? 
BVK, alongside Serve Marketing and Bowstring Studios, is developing a nationwide public service campaign called Proud Sponsor of College. The initiative seeks to highlight the broader societal benefits of higher education, moving beyond individual economic outcomes. Tam explained that the campaign will spotlight six key themes:

1. Economic prosperity fueled by innovation from higher education.
2. A skilled workforce driving industry and business growth.
3. Educated citizens contributing to democracy and civil discourse.
4. Improved collective health, happiness, and well-being.
5. Expanded opportunities central to the American Dream.
6. A strong military and national security enabled by higher education.

These narratives will be disseminated through TV spots, digital ads, print materials, and partnerships with socially responsible organizations. The ultimate goal? To foster a unified message that can act as a catalyst for positive change.

How Will Success Be Measured? 
Tam explained that the campaign will monitor public sentiment using Gallup polls and other national indicators, with an eye on reversing the declining confidence in higher education. While the initiative does not directly target prospective students, BVK anticipates that this shift in public perception will support universities’ recruitment efforts.

Tam likened the campaign to the Got Milk? campaign for higher education, aiming to spark national recognition and foster pride in the sector’s impact.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special year-in-review episode, hosts Mallory Wilsey and Seth Odell reflect on 2024, highlighting key trends, professional insights, and personal lessons. From the increasing impact of AI in higher education to the importance of resilience and foundational marketing strategies, this episode offers a candid and inspiring recap of the year. Mallory and Seth also explore the evolving mental health conversation in higher ed and share personal growth stories, leaving listeners motivated and ready to tackle 2025.

• AI Acceptance Grows: 2024 marked a pivotal year for AI in higher education, transitioning from skepticism to widespread acceptance, though full application remains on the horizon.
• Resilience in Challenging Times: Despite a tougher market, opportunities for success abound for institutions that embrace innovation and refine foundational strategies.
• Mental Health Awareness: The conversation around burnout and resilience in higher ed leadership gained momentum, fostering a culture of openness and support.
• The Power of Fundamentals: While innovation is crucial, revisiting and strengthening core operations like website optimization and CRM use can deliver immediate results.
• Celebrate Wins: Recognizing milestones, both professional and personal, is vital for maintaining motivation and momentum.

What Lessons Did 2024 Teach About Higher Ed Marketing?

Seth shared a key professional insight: “Everything is harder, but there’s still room to win.” Despite headwinds in the industry, many institutions have shown growth by focusing on data-driven strategies and embracing change. Success requires balancing innovative approaches with tried-and-true fundamentals like strong websites, lead management, and creative marketing campaigns.

Mallory added that AI adoption in 2024 was a game-changer. While institutions have started integrating AI tools such as chatbots, challenges like data privacy concerns and lack of readiness slowed full transformation. 2025 holds promise for deeper AI applications.

Why Is Mental Health a Crucial Topic in Higher Ed Leadership? 
Both Mallory and Seth highlighted the increasing dialogue around mental health and resilience in higher ed leadership. Leaders are managing shrinking budgets and heightened expectations, leading to burnout. However, the growing openness around mental health has fostered a more supportive culture.

How Did the Enrollify Network Grow in 2024? 
Mallory celebrated a milestone: her first full year leading the Enrollify network. Under her leadership, the network has seen exponential growth, with nearly 50% of its total downloads occurring in 2024 alone. She attributed this success to intentional content creation and a dedicated team. Seth added that recognizing and celebrating wins like this is crucial in the fast-paced world of higher education.

What Personal Growth Stories Emerged in 2024? 
Seth reflected on his journey of understanding his “why.” After receiving multiple acquisition offers for his agency, Kenahoma, he reaffirmed his commitment to building a business that aligns with his values and vision. Mallory shared her excitement over leading Enrollify, highlighting the joy of achieving meaningful impact in the industry.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this engaging episode recorded live at the AMA Higher Ed Symposium, host Carrie connects with Carrie Pitts-Densmore, Vice President of Enrollment and Marketing at Johnston Community College. Together, they delve into the transformative role of AI in higher education, exploring its potential to streamline processes, address staffing challenges, and enhance student success. This discussion highlights practical applications of AI and offers valuable insights on change management and leadership in navigating the rapidly evolving educational landscape.

• AI is here to stay: Institutions must embrace AI as an essential tool to address staffing challenges, increase efficiency, and better serve diverse student populations.
• Practical AI applications in higher ed: Tools like AI chatbots and phone answering systems are revolutionizing student communication and administrative processes, especially for underserved communities.
• Change management is key: Building momentum through small, targeted initiatives helps overcome resistance and fosters organizational buy-in.
• Leadership requires courage and vision: Leaders need to make bold decisions, embrace change, and equip teams with the tools to succeed in an AI-driven future.
• Ethical use of AI: Higher ed professionals must guide students in using AI responsibly while adapting assessment methods to reflect these new realities.

How Can Higher Ed Leaders Embrace AI Without Fear? 
Carrie Pitts-Densmore emphasized the importance of senior leadership embracing AI with a forward-thinking mindset. She shared how her team introduced AI tools like chatbots and phone answering services to enhance efficiency and better serve their student population. A standout feature was their bilingual AI phone system, designed to assist English and Spanish speakers, reflecting Johnston Community College's commitment to inclusivity as an emerging Hispanic-serving institution.

The key to successful implementation? Clear messaging to staff about how AI will support—not replace—them. By starting with small groups and focusing on collaboration, Pitts-Densmore helped her team see AI as a tool for streamlining workflows and enhancing their ability to focus on meaningful tasks.

What Are the Keys to Managing AI-Driven Change? 
Drawing from change management theories like those of John Kotter and Kurt Lewin, Pitts-Densmore highlighted the importance of building momentum and celebrating early successes. This approach fosters enthusiasm and encourages wider adoption across teams. She recounted examples of small wins, such as automating repetitive tasks for a continuing education program, which freed up time for staff to focus on impactful work.

To address fears of obsolescence, Pitts-Densmore reassured staff about their ongoing importance to the institution, emphasizing that AI serves as a support mechanism, not a replacement.

How Can AI Foster Innovation and Leadership Growth? 
Beyond operational efficiencies, AI is reshaping leadership and professional development. Pitts-Densmore expressed her excitement about incorporating AI into design and communication strategies, while also acknowledging the rapid pace of change. Conferences like AMA Higher Ed provide vital opportunities to learn new applications of AI and refine leadership skills.

She also discussed her experience with leadership courses, which introduced her to theories and frameworks that have helped her navigate AI-related changes with greater confidence. By connecting theory to practice, she has been able to make more informed decisions, encouraging her team to innovate and embrace new methods

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special Thanksgiving-themed episode, hosts Mallory and Seth dive deep into the power of community, confidence, and meaningful decision-making. Reflecting on personal and professional growth, they discuss how high-stakes decisions can shape careers, why community support is integral to success, and how confidence evolves over time. Inspired by insights shared during an AMA fireside chat with Tony Proudfoot, this episode explores leadership, learning from mistakes, and the art of building relationships that fuel innovation and collaboration.‍

• Community is a Catalyst for Growth: Building and leaning into your network can provide both tactical advice and the emotional confidence needed to make bold decisions.
• Confidence is a Journey: True confidence evolves from admitting what you don’t know, asking questions, and embracing humility while leading with conviction.
• High-Stakes Decisions Shape Careers: Risk-taking often leads to growth, even when things don’t go as planned. Success often requires stepping into uncertainty with the support of others.
• Mistakes are Building Blocks: Failure, when met with a learning mindset, can strengthen decision-making skills and inspire innovation within teams.
• Root for Others: Supporting peers, colleagues, and friends fosters a culture of generosity and connection, helping everyone succeed.

What Role Does Community Play in Professional Growth? 
Mallory and Seth kick off the episode by sharing their Thanksgiving plans, seamlessly transitioning into a thoughtful discussion about the importance of community. Drawing inspiration from a fireside chat at AMA, Mallory reflects on how cultivating relationships fuels confidence, innovation, and effectiveness as a marketing leader. Seth underscores how leaning on his network gave him the assurance to take bold career risks, like founding Canahoma during a pivotal time in his life.

Building community isn’t just about networking—it's about creating spaces for support, candid feedback, and shared learning. This applies not only to professional growth but also to personal fulfillment. Whether through LinkedIn connections or face-to-face chats at conferences, Mallory and Seth emphasize the value of fostering authentic relationships in higher education marketing.

How Does Confidence Evolve Over Time? 
Confidence is often misunderstood as having all the answers, but Seth and Mallory argue that it’s much more nuanced. Early in their careers, they both equated confidence with projecting certainty. Over time, they’ve realized that true confidence stems from knowing what you don’t know, asking thoughtful questions, and being open to learning from others.

Seth shares how launching Canahoma required him to embrace uncertainty. He leaned heavily on his community to validate his vision and gain reassurance. Mallory reflects on how her confidence grew from navigating uncharted territory, such as advocating for Higher Ed Live’s acquisition, and learning to trust her instincts even when the path wasn’t clear.

What Can Leaders Learn from Their Mistakes? 
Mistakes are inevitable, but they’re also invaluable. Seth highlights a key lesson: if your team isn’t making mistakes, it likely means you’re not delegating enough responsibility or fostering an environment for innovation. By encouraging teams to take smart risks and fail fast, leaders can create a culture of growth and resilience.

Mallory shares a personal example of a career move where she didn’t believe in the product she was supporting. While it was a challenging chapter, the lessons she learned helped her clarify her priorities and build confidence in future decisions. Both hosts stress the importance of learning from failures, adapting, and using those experiences to lead with authenticity.‍

Why Is Rooting for Others So Powerful? 
Closing out the episode, Seth introduces the concept of the “root revolution”—the idea that rooting for others costs nothing but creates immeasurable value. By championing the successes of peers and colleagues, we can build stronger communities that uplift everyone. Mallory adds that giving more than you receive often attracts support and fosters long-term career connections.

As we head into Thanksgiving, Mallory and Seth express gratitude for the incredible higher education marketing community. They invite listeners to share their own stories of community-building on LinkedIn and reflect on how leaning into relationships has shaped their journeys.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this insightful episode, host Mallory chats live from the AMA Higher Education Symposium in Las Vegas with Nathan Ament, VP of Enrollment at Knox College. Together, they dive into the intersection of enrollment and marketing at small colleges, explore the impact of artificial intelligence (AI) on student recruitment, and discuss innovative strategies for demonstrating the value of higher education to diverse stakeholders. From AI-driven student interactions to creative storytelling around education’s ROI, this episode is packed with actionable insights for higher ed professionals.

• AI Enhances Student Engagement: AI tools can foster meaningful, personalized connections with prospective students, addressing their needs without fear of judgment.
• Overcoming Website Challenges: AI has spurred a renewed focus on ensuring institutional websites are updated and accurate, reinforcing their value as a key resource.
• Transformational Power of Voice AI: Voice-powered AI tools allow admissions offices to address inquiries efficiently, saving staff time and improving lead quality.
• Showcasing the Value of Higher Education: It's essential for institutions to use data and strategic messaging to communicate their impact, especially in a climate of skepticism.
• Balancing AI with Human Connection: AI tools don’t replace staff but complement their efforts, enabling counselors to focus on high-value tasks and relationship building.

What is an Enrollment Professional Doing at a Marketing Conference? 
Nathan Ament opens up about why a VP of Enrollment would attend AMA’s marketing-focused symposium. For small colleges like Knox, enrollment and marketing are deeply intertwined. With limited staff, the admissions team often handles significant marketing responsibilities, making it crucial to stay informed about the latest trends. Nathan highlights the value of sessions centered on executive communications, campus messaging, and enrollment strategies.

How Can Higher Ed Institutions Demonstrate Their Value to Stakeholders? 
A standout fireside chat at AMA tackled the pressing need for institutions to justify their value to external stakeholders, such as state legislators and community partners. Nathan reflects on this session’s relevance, noting the unique challenges small colleges face when replicating such efforts with fewer resources. He underscores the importance of showcasing higher ed’s societal impact with clear messaging and robust data—especially in today’s polarized climate.

How is Knox College Leveraging AI in Enrollment? 
Knox College is integrating AI-powered student recruiters to improve top-of-funnel engagement. This tool interacts with students via calls and chats, answering questions, providing personalized support, and even alleviating anxieties students may feel when speaking with human counselors. Nathan emphasizes the surprising success of these tools, including their ability to engage students in thoughtful, judgment-free conversations.

What Role Do Websites and Search Play in AI Strategy? 
Nathan acknowledges the need for a website overhaul at Knox, pointing out how AI has become a catalyst for faculty to prioritize site updates. While many students use Google to find information about colleges, ensuring institutional websites are up-to-date is critical to delivering accurate, AI-driven insights. He also touches on the potential of AI-powered site search as a future development.

Does AI Complement or Replace Human Interaction? 
Nathan is clear: AI is a tool to enhance, not replace, the work of admissions counselors. By addressing routine queries, AI allows staff to focus on building deeper relationships with applicants. This approach not only improves efficiency but also ensures that high-quality conversations happen at key stages of the enrollment funnel.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Reclaiming Free Speech, Democracy, and Discourse on Campus: A Post-2024 Election America, Dr. J. Cody Nielsen hosts Dr. Peter Levine, Associate Dean at Tufts University and an expert on civic democracy. Just days after the 2024 U.S. presidential election, they unpack the election’s implications for higher education, civic democracy, and the role of college campuses in fostering meaningful dialogue and civic engagement. Dr. Levine provides a compelling perspective on the intersection of education and democracy, while discussing actionable strategies to address polarization and improve civic education.
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Key Takeaways

• Shifts in Youth Engagement: While youth voter turnout has improved, today’s students are more critical of social media’s role in public discourse and democracy.
• The Role of Higher Education: Colleges are pivotal in teaching nonviolence, civic history, and bridging ideological divides while navigating heightened polarization.
• Practical Civic Education: Institutions must focus on actionable outcomes, like developing research-based initiatives on civic issues rather than performative statements.
• Opportunities Amid Challenges: Despite political instability, fostering consensus in civic education and equipping students with tools for nonviolent activism is essential.
• Resilience and Positionality: Faculty and administrators, especially those with privilege, must stand up for civic democracy and support those most vulnerable to harm.

How Has Civic Democracy Evolved in Higher Education?
Dr. Levine traces the trajectory of civic democracy on campuses since the 1980s, when declining civic engagement was the primary concern. Over the decades, institutions created programs to encourage volunteering and voting. Today, student engagement has improved, but challenges like hyper-partisanship and misinformation demand a new focus. Dr. Levine emphasizes the academic component of civic engagement, advocating for curriculum-driven approaches to understanding polarization and political instability.
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What Role Do Colleges Play in Civic Renewal?
Colleges have shifted their approach to civic democracy. Dr. Levine argues for a dual focus on experiential learning and academic rigor. By teaching students the historical roots of democracy and the strategies behind nonviolent activism, institutions can empower students to engage critically with the world. He also highlights the importance of equipping students with tools to navigate political instability, a reality given the nation’s polarized climate.
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What’s Next for Campuses in a Post-2024 America?
The 2024 election results underscore deep ideological divisions that will likely manifest on campuses. Dr. Levine predicts a variety of responses, from mobilization to potential conflicts, depending on a campus's political makeup. He advises administrators to avoid performative neutrality while actively contributing to meaningful civic outcomes. For instance, rather than issuing generic statements, institutions can invest in programs addressing key issues like climate change or racial justice.
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How Can Civic Education Bridge Divides?
Dr. Levine’s work with the Educating for American Democracy Roadmap demonstrates the potential to find common ground in civic education. By fostering consensus among ideologically diverse stakeholders, this initiative has advanced a more balanced curriculum. He stresses that bridging ideological divides requires patience and strategic dialogue, noting that collaboration with "responsible conservatives" has yielded significant progress.
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Advice for Higher Ed Professionals: Responding to Political Tensions
Dr. Levine encourages faculty and administrators to recognize their positionality and use their privilege to take meaningful action. He emphasizes the need to prepare for heightened political tensions while remaining committed to fostering discourse and activism on campus. Acknowledging the emotional toll of political challenges, he advocates for resilience, urging educators to find purpose and satisfaction in their contributions to democracy.

Guest Name: Dr. Peter Levine 

Guest Social: https://tischcollege.tufts.edu/people/faculty/peter-levine

Guest Bio: Peter Levine is the Associate Dean of Academic Affairs and Lincoln Filene Professor of Citizenship & Public Affairs in Tufts University's Jonathan Tisch College of Civic Life. He is a political philosopher and political scientist who specializes on civic life and has helped to develop Civic Studies as an international intellectual movement. An author of eight books, including We are the Ones We’ve Been Looking for, Dr. Levine is also the Director of the Frontiers of Democracy Conference, an annual gathering at Tufts University focused on civic democracy and non-violent protest. 

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
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About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

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In this episode live from the AMA Symposium, host Carrie sits down with Joe Master, Managing Director of Brand and Marketing Strategy at R.W. Jones Agency, to explore the nuances of branding in higher education. Joe shares insights from his journey in university marketing and communications, including lessons from brands like Lego and Crayola, and how their simple yet elegant approaches can inspire the sector. The conversation also delves into leadership strategies for advocating brand-first thinking and the significance of professional development for MarCom leaders.

Key Takeaways

• Brand Before Marketing: Shifting conversations from marketing tactics to brand strategy helps institutions define their unique value and resonate more deeply with their audiences.
• Lessons from Lego and Crayola: Simple, creative branding can effectively communicate a big idea without overloading with details.
  Building Institutional Buy-In: Aligning leadership around a clear brand essence is crucial for institutional success.
• The Power of Professional Development: Engaging in events like AMA fosters meaningful connections and reframes challenges through shared perspectives.

Why Higher Education Must Prioritize Brand Over Marketing 
Joe Master emphasizes the need for higher education institutions to recalibrate their focus from marketing tactics to brand development. Unlike marketing, which often centers on executing specific strategies, branding serves as the foundation for an institution's identity. Using the analogy of Lego bricks, Joe illustrates how individual programs or features may not seem unique on their own but can create a distinct and cohesive identity when brought together under a strong brand.

This approach not only simplifies messaging but also elevates it, ensuring that audiences can connect with the "why" behind an institution's offerings rather than being overwhelmed by the "what."

Lessons from Iconic Brands: Lego and Crayola 
Drawing inspiration from children's brands like Lego and Crayola, Joe explains how simplicity and creativity can guide higher ed marketing. Lego's "Imagination Campaign" serves as a prime example of how minimal design can convey complex ideas. For instance, a few Lego bricks arranged in a specific way can instantly evoke the Simpsons or Teenage Mutant Ninja Turtles—no words needed.

Joe challenges higher education leaders to adopt this mindset by articulating a brand essence that transcends individual programs or services. This not only fosters a clearer identity but also allows for greater flexibility in how that identity is expressed across marketing channels.

Leadership in Higher Education Branding 
Joe notes that advocating for a brand-first approach requires strong leadership and collaboration across departments. He acknowledges that "marketing" can be a polarizing term in academia, often associated with tactical executions. However, by shifting the conversation to "brand," leaders can better align their teams and institutional goals.

He argues that brand-building is not solely the responsibility of the marketing department; it’s a collective effort that involves every campus leader. By focusing on the larger picture—who the institution serves, how it serves them, and why it matters—leaders can ensure that their messaging resonates both internally and externally.

The Role of Professional Development in MarCom 
Joe underscores the value of professional development opportunities, such as attending the AMA Higher Education Symposium, for MarCom professionals. These events not only provide tactical insights but also offer a space for strategic conversations that can reshape perspectives. Whether it’s through formal sessions or informal networking, the exchange of ideas at these gatherings equips leaders with new tools and inspiration to tackle their challenges.

Joe describes these experiences as vital to both personal and professional growth, enabling attendees to stay informed about industry trends while forging meaningful connections with peers.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.