Higher Ed Pulse

Feedback is at the heart of mentorship, and this episode dives into embracing constructive criticism, learning from mistakes, and understanding the power of “tough love.” It’s about turning feedback into actionable steps for personal and professional growth—even when it’s not easy to hear.

• Feedback Feels Personal: Feedback often feels like a critique of our identity, not just our work—especially as young professionals still finding their footing.
• Mindset Matters: Shifting from seeing feedback as "positive" or "negative" to viewing it as an opportunity for growth creates a healthier, more collaborative approach.
• Delivery is Key: Poorly delivered feedback can derail progress, while thoughtful critique builds trust and inspires improvement.
• Ask for Clarity: Confidence grows when you ask for clarity instead of assuming, ensuring feedback is actionable and meaningful.
• Delegation and Growth: Letting go of tasks isn’t about giving up control—it’s about creating space for team growth and focusing on higher priorities.

Why Does Feedback Feel So Personal? 
Feedback can feel like a gut punch, especially early in your career when you're still establishing your identity in the professional world. Erin explains that feedback often feels more personal than it is because young professionals tend to conflate their work with their self-worth. Shelby emphasizes the need for a mindset shift, seeing feedback not as a critique of your person but as a tool for improvement. Together, they explore how balancing ambition with openness to critique helps build resilience.

Is There a Right Way to Give and Receive Feedback? 
Feedback isn’t just about the content; it’s about the delivery. Erin highlights the importance of learning how to give feedback in a way that resonates, using techniques like the “compliment sandwich” to keep morale high. Shelby praises thoughtful feedback that’s constructive rather than critical, emphasizing the power of collaboration. By fostering a team environment where feedback feels like a partnership, it becomes less about judgment and more about mutual growth.

What If We Stopped Labeling Feedback as Positive or Negative? 
Erin introduces the concept of removing labels from feedback entirely, treating it as neutral data for growth. When we label feedback, we often let emotions dictate how we process it, which can hinder progress. Shelby adds that collaboration thrives when feedback is stripped of emotional labels, leading to better solutions and shared success. This subtle but impactful mental shift can make feedback feel like an empowering opportunity rather than a dreaded critique.

How Can Feedback Improve Team Dynamics? 
Shelby and Erin share personal stories about how feedback has shaped their growth. Shelby recalls her early days writing blog posts for Enrollify, initially overwhelmed by critique but eventually transforming her skills with practice and guidance. Erin talks about learning to delegate, a lesson in trust that helped her grow as a leader. Both agree that thoughtful feedback creates space for team members to shine and grow, strengthening team dynamics.

What’s the Key to Maintaining Confidence Amid Critique? 
Maintaining confidence in the face of tough feedback is a balancing act. Shelby stresses the importance of stepping back, reminding yourself that everyone—at all levels—receives feedback. Erin advises focusing on clarity by asking questions to ensure you truly understand the critique. By treating feedback as actionable advice rather than a judgment of worth, you can build resilience and confidence over time.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's inductee into the 2024 Enrollify Hall of Fame is Tina Miller, Executive Director of Creative and Communications at Arizona State University’s Enterprise Technology. A trailblazer in AI-driven innovation, Tina has been instrumental in integrating advanced technologies into higher education. From fostering AI literacy to launching impactful ChatGPT initiatives, Tina shares how ASU is redefining the role of technology in student success and workplace efficiency.

Check out the full episodes Tina appeared on: 

• AI For U - Episode 7
• AI For U - Bonus Live at HighEdWeb
• Higher Ed Pulse - Bonus Live at AMA

• AI Enhances Human Connection: Technology is a tool to improve processes and engagement, not a replacement for human creativity and oversight.
• AI Literacy is Essential: Leaders and teams must prioritize AI education to stay ahead in the evolving tech landscape.
• Strategic Implementation of AI: Projects like ASU's innovation challenges demonstrate the tangible benefits of integrating AI into teaching, research, and operations.

How is AI Transforming Higher Ed at ASU? 
Tina Miller highlights Arizona State University’s proactive approach to AI adoption, underscoring its partnership with OpenAI. Through innovation challenges, ASU encourages faculty and staff to propose projects that integrate ChatGPT into teaching, research, and business operations. These initiatives are grounded in measurable outcomes, ensuring a focus on impact. With over 250 active projects, such as the "Language Buddy" chatbot for German language students, ASU exemplifies how AI can enhance learning and streamline university processes.

Why is AI Literacy a Priority for Higher Ed Leaders? 
Tina emphasizes that AI literacy is the cornerstone of effective technology adoption. Leaders must educate themselves on AI tools and trends to guide their teams and institutions effectively. She shares her own journey of diving into AI education, starting with podcasts like Hard Fork and Marketing AI. This foundational understanding enables leaders to foster fluency among their teams, ensuring that AI tools are used responsibly and effectively. Tina argues that prioritizing AI literacy is not optional—it’s essential for staying competitive in the modern educational landscape.

How Can Institutions Overcome Barriers to AI Adoption? 
While time constraints are a common concern among leaders, Tina insists that prioritization is key. She advises leaders to carve out time for AI education by identifying it as a top priority. Listening to industry-specific podcasts, attending conferences, and engaging with like-minded professionals are practical steps to build AI literacy. By fostering a culture of continuous learning and innovation, institutions can integrate AI into their operations to drive efficiency and enhance student success.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's inductee into the 2024 Enrollify Hall of Fame is Jon-Stephen Stansel, founder of Saturn Nine Media, whose transformative social media strategies are reshaping higher education engagement. In this episode, Jon-Stephen discusses the immense potential of social listening, advocates for rethinking the role of social media managers, and shares actionable insights for empowering these professionals. His vision is setting a new standard for leveraging digital platforms in higher ed.

Check out the full episodes Jon-Stephen appeared on: 

• Confessions of a Higher Ed Social Media Manager - Episode 9
• Confessions of a Higher Ed CMO - Episode 55
• Mission Admissions - Episode 35

• Expand Social Listening Beyond Social Media: Social listening should inform institutional decisions, from curriculum design to event planning, not just content strategies.
• Elevate Social Media Management Roles: Social media managers should be experienced professionals, supported by entry-level staff, to reflect the critical responsibilities of the role.
• Support Social Media Teams: Leaders must trust and empower their social media professionals, especially during crisis communication.
• Foster Staff Advocacy: Encourage staff to share their expertise online and engage in professional communities to elevate both personal and institutional branding.

How Can Social Listening Drive Institutional Strategy? 
Jon-Stephen Stansel argues that social listening’s utility extends far beyond crafting social media posts—it should influence major institutional decisions. From adjusting event logistics like parking at commencement to refining messaging strategies, higher ed institutions can benefit immensely by analyzing audience feedback. Social listening provides real-time, data-driven insights that can guide decisions on curriculum updates, event planning, and even cafeteria offerings. By integrating these insights, institutions can better align their strategies with audience needs, fostering stronger connections and more effective operations.

Why Should Social Media Management Be a Senior Role? 
Social media managers often operate under immense scrutiny while managing the public face of their institutions. Despite this, these roles are often treated as entry-level positions. Jon-Stephen calls for a paradigm shift: these critical roles should be filled by experienced professionals who are supported by entry-level staff or assistants. This approach ensures nuanced decision-making, reduces burnout, and provides space for mentorship. Social media managers must have the authority and trust to represent the institution effectively, especially during crises, to build credibility and maintain public confidence.

How Can Leaders Better Support Social Media Teams? 
Jon-Stephen emphasizes the importance of leadership support for social media managers, particularly during high-pressure situations. Leaders should act as shields, ensuring their teams feel empowered to make decisions without fear of undue backlash. This trust fosters creativity and resilience within teams. Additionally, encouraging staff to share their expertise and engage with their professional communities can amplify the institution’s reputation. By investing in professional development and showcasing staff talent, institutions can cultivate stronger networks and attract top-tier talent.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's inductee into the 2024 Enrollify Hall of Fame is Kin Sajpal, Vice President of Marketing and Communications at the University of Redlands. We revisit Kin’s groundbreaking insights on audience engagement, tailored marketing strategies, and fostering collaboration between enrollment and marketing teams. From innovative approaches to international student recruitment to the transformative "OneGrad" campaign, this episode is a masterclass in strategic higher ed marketing.

Check out the full episodes Kin appeared on: 

• Pulse Check: Finding Your Why — Part 1
• Pulse Check: Navigating International Recruitment — Part 1 
• Breaking Silos - Episode 6

• Harnessing Student Perspectives: Engaging students as collaborators in strategic planning enhances relevance and impact.
• Word-of-Mouth Marketing for International Students: Traditional and digital word-of-mouth remain pivotal for international recruitment.
• Tailored Campaigns by Segmentation: Deep segmentation—domestic and international—is essential for resonating with diverse audiences.
• Unified Branding for Greater ROI: Holistic campaigns like "OneGrad" and a university-level focus drive better results at lower costs.
• Enrollment-Marketing Collaboration: Transparent data-sharing and aligned goals foster efficiency and success in recruitment efforts.

How Can Institutions Engage Students in Strategic Planning? 
Kin Sajpal highlights the power of inviting students into strategic conversations. By leveraging the expertise and experiences of student workers, institutions can refine their programs to better meet audience needs. This approach doesn’t just apply to social media teams but extends across campus functions, creating a more comprehensive understanding of student expectations. Kin emphasizes the importance of viewing programs as "products" and ensuring their applicability across different student demographics. Her message underscores the enduring role of student input in crafting meaningful, audience-centric strategies.

What Role Does Word-of-Mouth Play in International Recruitment? 
Drawing from her own journey as an international student, Kin advocates for the power of word-of-mouth marketing—both in traditional face-to-face interactions and through digital channels. She notes that while the mediums may evolve, the core principle remains: personal recommendations significantly influence decisions. Institutions must design programs with intentionality, ensuring they resonate across cultural nuances. This involves segmenting international audiences beyond broad geographic categories and investing time in understanding micro-segments to unlock high ROI.

How Does Unified Branding Amplify Enrollment Success? 
Kin shares the University of Redlands' transition to unified branding campaigns like "OneGrad." By consolidating efforts into broader campaigns rather than field-specific ones, the university achieved cost efficiencies and better enrollment outcomes. These campaigns align recruitment and marketing efforts, providing prospective students with cohesive messaging. Kin also emphasizes the importance of collaboration between marketing and enrollment teams, where regular data-sharing allows both sides to adapt strategies dynamically and maximize results.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's inductee into the 2024 Enrollify Hall of Fame is Claire Brady. With over two decades of experience in higher education, Claire is a trailblazer in helping institutions embrace artificial intelligence (AI) to improve teaching, learning, and student success.

This episode revisits Claire’s appearances on Confessions of a Higher Ed CMO and AI for You, where she dives into AI’s transformative potential in higher education. From addressing AI literacy to breaking down misconceptions about its applications, Claire’s insights provide a clear roadmap for navigating this revolutionary technology.

Check out the full episodes Claire appeared on: 

• AI For U - Episode 9 
• Confessions of a Higher Ed CMO - Episode 58

• AI Adoption is Essential: AI adoption in higher education is as critical as embracing the internet was years ago. Institutions must start now to stay competitive.
• Practical First Steps: Begin by consolidating institutional data, drafting AI policies, and improving online resources like Wikipedia pages that AI tools often pull from.
• AI Literacy is Key: Faculty, staff, and student affairs teams must understand how AI tools work, their origins, and their implications for privacy and equity.
• AI Can Improve Equity: By offering personalized, accessible communication—like translated and simplified information—AI can make higher education processes more inclusive.
• AI Frees Up Human Capital: Automation of repetitive tasks allows educators and staff to focus on higher-value, student-centric activities.

Why Higher Ed is Slower to Adopt AI 
Claire explains that higher ed’s slow adoption of AI stems from a combination of bandwidth constraints, systemic inertia, and concerns about misuse, such as cheating. However, she notes that other sectors, like healthcare, have overcome similar challenges, and higher ed can do the same.

Key barriers include:

• Competing Priorities: Post-pandemic recovery and political/social unrest have stretched resources thin.
• Lack of AI Literacy: Many institutional leaders and staff lack foundational knowledge about how AI tools operate and their potential applications.
• Overemphasis on Risks: Conversations around AI cheating have overshadowed its benefits, delaying adoption.

Where to Start with AI 
Claire emphasizes starting small and building gradually:

1. Consolidate Data: Even if data isn’t clean, putting it in one place is the first step to leveraging AI effectively.
2. Audit Online Presence: AI tools like ChatGPT pull data from online sources, so institutions should update and improve Wikipedia pages and websites.
3. Draft and Test Policies: Write initial policies on AI use and iterate based on outcomes.

By focusing on these manageable steps, institutions can begin to unlock AI’s potential without feeling overwhelmed.

AI in Action: Nashville State Community College 
Claire highlights her work with Nashville State Community College, which secured a state grant for AI innovation. Over the next year, Claire will conduct training sessions with various stakeholder groups, including faculty, staff, and students. The goal is to integrate AI tools into campus operations and share lessons learned with other Tennessee institutions.

Unlocking Potential: AI for Equity and Efficiency 
Claire sees AI as a game-changer for higher education, particularly for under-resourced institutions like community colleges and regional universities.

AI Improves Equity

• Enables personalized communication in students’ native languages and reading levels.
• Simplifies processes, making them more accessible to diverse student populations.

AI Frees Staff for Meaningful Work

• Automates repetitive tasks like email communication and document editing.
• Allows academic advisors and other staff to spend more time engaging directly with students.

Claire offers a compelling analogy: Imagine healthcare without patient-focused tools like translated instructions. AI can provide similar transformative benefits in higher education, such as improving communication with students about financial aid or academic standing.

Final Thoughts  
Claire Brady’s vision for AI in higher education is both inspiring and practical. She challenges institutions to view AI not as a threat but as a tool to advance their missions of equity, access, and student success.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On this special year-end episode of The Higher Ed Pulse, hosts Mallory and Seth revisit highlights from a remarkable 2024. With 46 episodes in just 52 weeks, the duo reflects on the standout moments that shaped their journey and connected deeply with listeners. From innovative conversations about AI to candid discussions about leadership in higher education, this episode is a heartfelt celebration of growth, community, and impactful storytelling.

• AI’s Role in Education: The potential of AI in recruitment and operational efficiency remains transformative, allowing teams to focus on high-value, human-centric tasks.
• Career Advice for Rising Leaders: Hiring slow, firing fast, and leading with clarity are vital lessons for emerging professionals.
• Higher Education Leadership Challenges: Many CMOs face the challenge of navigating legacy models while driving future-focused results.
• Listener Engagement Matters: Hearing from listeners reinforced the importance of impactful, relatable content.

Highlight #1: The April Fool’s AI Episode 
The April 1st episode explored AI’s possibilities in a groundbreaking way. Not only was the episode scripted by AI, but even the hosts’ voices were generated using AI voice clones. This creative experiment sparked awe and curiosity among listeners, showcasing the potential and ethical implications of AI in media. Seth shared how he continues to play the episode for friends and family, delighting in their astonishment upon learning the truth.

Revisit the full episode: https://www.enrollify.org/episodes/a-cautionary-tale-about-artificial-intelligence

Highlight #2: AI and Student Recruitment 
In October, Mallory and Seth delved into the intersection of AI and student recruitment, spotlighting AI agents’ ability to drive applications and improve staff efficiency. This episode resonated widely, addressing a critical pain point for higher education professionals: balancing administrative burdens with meaningful, student-focused engagement. AI, as they noted, is not about replacing staff but empowering teams to prioritize high-touch initiatives.

Revisit the full episode: https://www.enrollify.org/episodes/episode-38-ai-student-recruitment

Highlight #3: Career Advice for Rising Leaders 
The "Career Advice for Rising Leaders" episode provided actionable guidance for aspiring professionals. Seth and Mallory shared personal lessons, emphasizing the importance of hiring thoughtfully, giving constructive feedback, and embracing leadership opportunities. The positive response from listeners underscored the relevance of fostering transparent and supportive environments for professional growth.

Revisit the full episode: https://www.enrollify.org/episodes/episode-28-career-advice-for-rising-leaders

Highlight #4: Why Every CMO Wants to Quit 
Drawing inspiration from SimpsonScarborough’s research, this episode tackled the pressures facing CMOs in higher education. Listeners related to the candid discussion about resource constraints, leadership autonomy, and the complexities of navigating legacy systems while achieving future-facing goals. Mallory’s reflection on whether CMOs are empowered to succeed remains a poignant takeaway for professionals at all levels.

Revisit the full episode: https://www.enrollify.org/episodes/saying-the-quiet-part-out-loud-why-every-edu-cmo-wants-to-quit

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's inductee into the 2024 Enrollify Hall of Fame is Joshua Charles. 

Josh has become a standout leader in higher education, recognized for his innovative approaches to collaboration, leadership, and breaking down institutional silos.

In this highlight reel, Josh shares his top strategies for fostering campus-wide collaboration, building relationships with leadership, and leveraging teamwork to achieve better outcomes. Whether you're navigating cross-campus partnerships or refining internal team processes, Josh’s insights provide a roadmap for creating meaningful change in higher education.

Check out the full episodes Joshua appeared on: 

• Breaking Silos - Episode 15 
• Higher Ed Pulse - Bonus Live at HighEdWeb

• Proactive Partnerships: Reach out to campus stakeholders directly, tailoring communication to their needs to foster collaboration and build trust.
• Understanding Leadership Priorities: Develop relationships with campus leaders to align your team’s work with the institution’s strategic goals.
• Focus on Audience-Centric Strategy: Identify your target audience, refine their journey, and differentiate your offerings by focusing on what you can control.
• Internal Team Collaboration: Build strong internal processes by fostering open conversations about roles, preferences, and workflows.
• Breaking Down Silos Across Institutions: Collaborate with peers at other institutions to share resources, align goals, and amplify collective impact.

Building Campus Partnerships 
Josh highlights the importance of reaching out to key stakeholders across campus instead of waiting for collaboration to happen. By understanding how your work affects others and personalizing your communication to resonate with their goals, you can build trust and secure buy-in for future initiatives.

For example, Josh emphasizes the need to understand the priorities and communication styles of campus leaders such as associate deans of finance, faculty, or international students. These relationships are critical in aligning team efforts with broader institutional strategies.

Focusing on What You Can Control 
In discussing challenges unique to Rutgers Business School, Josh advocates for focusing on audience-centric strategies to overcome barriers. Rather than dwelling on institutional politics, teams should:

• Clarify target audiences and map their journeys.
• Differentiate offerings by tailoring content and campaigns to specific needs.
• Use collaboration to share resources and learn from peers in similar roles across campus or even at competing institutions.

Josh’s advice centers on leveraging what is within your control—such as refining messaging or developing resourceful marketing strategies—to achieve impactful results.

Internal Collaboration: Building a Strong Team 
Josh describes an intentional, hands-on approach to fostering collaboration within his team of 10. By organizing sessions focused on specific examples—such as marketing an MBA program—team members gain a clear understanding of each other’s roles, workflows, and needs.

Key steps include:

1. Open Conversations: Encourage team members to share their communication and workflow preferences.
2. Document Processes: Create shared documents outlining tasks, responsibilities, and dependencies to ensure alignment.
3. Reflect and Improve: Dedicate meeting time to reflect on what’s working and identify areas for improvement.

These practices build trust and eliminate inefficiencies, ultimately creating a more cohesive team.

Breaking Silos Across Institutions 
Josh also shares the value of connecting with staff at other institutions to foster a culture of collaboration. By understanding the scope of their resources, challenges, and strategies, teams can align efforts and learn from one another. For example, Rutgers Business School staff regularly engage with peers at Rutgers Camden, recognizing that cooperation benefits everyone—students, staff, and the institution at large.

Final Thoughts 
Josh Charles’s commitment to fostering collaboration and creating meaningful change is a testament to his leadership in higher education. From breaking silos to strengthening internal processes, his insights inspire higher ed professionals to rethink how they work together to achieve better outcomes.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special episode of Reclaiming Free Speech, Democracy, and Discourse on Campus, host Dr. J. Cody Nielsen sits down with Dr. Charles H.F. Davis III, Assistant Professor at the University of Michigan and scholar of race, systems of oppression, and student activism. Together, they unpack the implications of Donald Trump’s re-election, the challenges of free speech on campus, and the broader societal forces shaping higher education. This episode delves deep into student activism, higher education’s colonial roots, and the ways administrators and educators must navigate the ongoing struggle for justice and equity.

Key Takeaways

• Student Activism Reflects Broader Sociopolitical Realities: Campus movements—whether for Black Lives Matter or pro-Palestinian rights—mirror larger societal struggles, challenging higher education’s historical role as a site of exclusion and privilege.
• Higher Education and Systems of Power: Colleges have long been intertwined with colonialism, capitalism, and racialized oppression. Deconstructing these systems requires critical reflection and moral courage from institutional leaders.
• The Role of Administrators: University administrators must prioritize people over prestige and resist suppressive policies that target student activism, particularly around anti-democratic and oppressive issues.
• Self-Care in the Struggle for Justice: Individual and communal care are critical. Dr. Davis highlights the importance of collective healing, family, and finding spaces for joy and restoration amid ongoing activism.
• The Trump Administration’s Impact: A second Trump term amplifies existing tensions, but the struggle for justice and liberation remains constant—organizers must double down on efforts to improve material conditions for marginalized communities.

What Role Does Student Activism Play in the Current Political Landscape?
Dr. Charles H.F. Davis III outlines how campus activism has always reflected broader sociopolitical contexts. From the Black Lives Matter movement to pro-Palestinian organizing, students are at the forefront of confronting oppressive systems and demanding institutional accountability. Dr. Davis connects today’s student movements to historical activism, such as the Black Campus Movement of the 1960s and the role of ethnic studies programs in democratizing higher education. He highlights that institutions often resist meaningful change unless forced by organized collective action.
How Has Higher Education Historically Maintained Systems of Oppression?
Dr. Davis dives into higher education’s colonial roots, emphasizing how campuses were built on stolen land and the labor of enslaved Black individuals. These structures persist today, manifested in racialized exclusion, elitism, and suppression of dissent. Administrators must confront their complicity in upholding oppressive systems and commit to re-centering people over profits, productivity, and prestige. He challenges leaders to reflect on their roles and question whether they are truly serving students or perpetuating institutional harm.
What Should Higher Education Leaders Do in the Face of Political Suppression?
Reflecting on the Trump administration’s impact, Dr. Davis notes that institutions have increasingly adopted suppressive policies, weaponizing campus and municipal policing to silence student protests. He urges administrators to act with “moral and political courage,” protecting students rather than criminalizing their activism. By aligning with community values and rejecting reactionary policies, leaders can challenge anti-democratic behaviors and support a more just higher education system.
How Do We Balance Activism with Personal and Collective Well-Being?
Recognizing the emotional and physical toll of activism, Dr. Davis emphasizes the importance of collective care and healing. He advocates for communal approaches to self-care—rejecting individualism in favor of shared spaces for rest, reflection, and joy. Whether through family, community organizing, or physical activities like running, activists must prioritize well-being to sustain their long-term efforts.

Guest Name: Dr. Charles H.F. Davis III

Guest Social: 
https://www.linkedin.com/in/hfdavis/
www.campusabolition.org

Guest Bio: Dr. Charles H.F. Davis III is a third-generation educator, organizer, and artist committed to the lives, love, and liberation of everyday Black people. Named a 2020 Emerging Scholar by Diverse Issues in Higher Education and a 2021 NAEd/Spencer Postdoctoral Fellow, Dr. Davis  is currently an assistant professor in the Center for the Study of Higher and Postsecondary Education at the University of Michigan. As director of the Campus Abolition Research Lab, Dr. Davis’ research broadly explores the racialized consequences of higher education on society. He has produced more than three dozen publications including research articles, books, and scholarly essays as well as several short and feature-length films.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today's inductee into the 2024 Enrollify Hall of Fame is Bart Caylor. The president of Caylor Solutions and host of The Higher Ed Marketer Podcast, Bart is renowned for his forward-thinking approach to AI in higher education. This episode compiles highlights from Bart's appearances on various Enrollify network shows, showcasing his perspectives on AI literacy, overcoming resistance to innovation, and leveraging AI tools to revolutionize higher education. Dive into the transformative insights shaping the future of enrollment marketing and leadership in higher ed.

Check out the full episodes Bart appeared on: 
AI For U - Episode 2 
Mission Admissions - Episode 33 
Confessions of a Higher Ed CMO - Episode 50

• AI Resistance and Adoption: Resistance to AI often stems from fear, misconceptions, and change fatigue. Education and AI literacy are crucial for overcoming these barriers.
• Transformative Potential of AI: AI is poised to revolutionize higher education more profoundly than any previous technological advancement, reshaping marketing, operations, and student engagement.
• Practical AI Strategies: Tools like ChatGPT can significantly enhance productivity, helping higher ed professionals achieve more in less time by mastering prompt engineering.
• Leadership in AI Era: With AI driving rapid changes, higher ed leaders must embrace innovation to navigate the enrollment cliff and emerging trends effectively.

What Are the Biggest Challenges in AI Adoption in Higher Education? 
Bart Caylor identifies two primary challenges in AI adoption: fear and underutilization. Resistance often stems from fear of the unknown or ethical concerns, with many professionals skeptical about adopting new tools. Others fail to realize AI's full potential, using it only for simple tasks like rewriting emails.

Bart emphasizes that these challenges can be overcome through AI literacy and hands-on education. By demystifying AI and showcasing its capabilities, professionals can shift from skepticism to informed adoption. For instance, understanding that AI is a learning tool, not just a content scraper, fosters trust and opens the door to meaningful integration.

How Can AI Reshape Higher Education? 
Bart predicts that AI will have a more significant impact on higher education than the personal computer, internet, and social media combined. From enhancing marketing strategies to improving operational efficiency, AI tools like ChatGPT allow institutions to tackle problems quickly and effectively.

For example, AI-driven assistants could soon be integrated into platforms like Siri, enabling natural, conversational interactions. As institutions leverage these advancements, they’ll be able to streamline processes, improve student engagement, and remain competitive in a rapidly changing landscape.

What Role Will Leadership Play in AI-Driven Transformation? 
The accelerating pace of AI adoption and the looming enrollment cliff demand adaptive leadership. Bart warns of potential leadership fatigue, as senior leaders may retire rather than manage the rapid changes AI brings. This creates opportunities for younger, tech-savvy professionals to step into leadership roles.

To succeed, future leaders must embrace AI literacy and understand how to use tools like ChatGPT to make data-driven decisions. By leveraging AI for strategic initiatives, institutions can overcome challenges and position themselves for long-term success.

How Can Higher Ed Professionals Start Using AI Effectively? 
Bart recommends starting small to build confidence with AI. For instance, using ChatGPT to create a simple meal plan introduces users to prompt engineering and the tool’s capabilities. This approach helps professionals understand how to frame questions and maximize AI's utility.

He also highlights that AI isn’t just a time-saver—it enables professionals to accomplish more within the same time frame. By integrating AI into daily workflows, higher ed marketers and administrators can focus on high-impact tasks without extending their work hours.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

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Today's inductee into the 2024 Enrollify Hall of Fame is Devin Purgason, who has explored the future of higher education marketing, equity-focused student support, and transformative approaches to enrollment management across our network this year. Whether you're a higher-ed marketer or an admissions professional, this episode is packed with actionable insights.

Check out the full episodes Devin appeared on: 
Confessions of a Higher Ed Social Media Manager - Episode 28 
Breaking Silos - Episode 2 
The Hidden Gem - Episode 2

• Equity-Driven Marketing and Support:
  • Shift from traditional recruitment models to equity-based, student-centric service delivery.
  • Meet students where they are with holistic wraparound services that remove barriers to enrollment and retention.
• Personalized and Diverse Strategies:
  • Design marketing strategies that address the unique needs of diverse populations, including adult learners and nontraditional students.
  • Use tailored messaging, open houses, and success coaches to enhance engagement.
• Community-Oriented Approaches:
  • Build a sense of belonging for students through targeted events, free childcare, and holistic care services.
  • Establish wraparound networks, like Forsyth Tech Cares, to address students' academic and personal needs.
• Seamless Student Experiences:
  • Go beyond attracting students by shepherding them through every stage of the journey, from inquiry to graduation.
  • Create frictionless transitions within institutions by reducing departmental silos.

Reimagining the Student Funnel 
Devin Purgason of Forsyth Tech highlights how traditional enrollment funnels often leave students feeling unsupported. Forsyth Tech reshaped this model with a student-centric approach rooted in equity, focusing on providing continuous guidance and care throughout the student lifecycle.

The Importance of Meeting Students Where They Are 
Forsyth Tech’s marketing strategy prioritizes inclusivity and accessibility, especially for adult learners. Initiatives include:

• Adult Learner Open Houses: Events designed to accommodate working adults and their families, complete with childcare and meals.
• Success Coaches: Personalized support for navigating technology, academics, and life challenges.
• Holistic Wraparound Support: The Forsyth Tech Cares program provides essential items like baby formula, food, and school supplies to help students focus on their education.

Shifting Demographics Demand Diverse Strategies 
As Devin explains, the student body today spans from teenagers to retirees, creating a need for marketing that resonates with all ages. Forsyth Tech has embraced this challenge by utilizing diverse platforms and messaging strategies tailored to different demographics.

A Culture of Support 
Devin emphasizes the importance of making every student feel like they belong. At Forsyth Tech, this means treating each individual not as a "seat" but as a valued member of a community, fostering a culture of love and service.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.