Higher Ed Pulse

In this episode, Mallory sits down with Kittie Payne, the Director of Graduate Admissions at Kutztown University of Pennsylvania, live from the eduWeb Summit. They discuss Kittie's important summer project — rewriting her entire prospect campaign to be more engaging and effective. Kitty shares insights on adapting to audience needs, the importance of visual-first comms, and the role of listening in higher education marketing.

Connect with Kittie on LinkedIn:  https://www.linkedin.com/in/kittiepain/

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In part 2 of this Pulse Check series, hosts Dr. Cody Nielsen and Dr. Tomika Ferguson are joined by Kevin McDonald of University of Virginia to discuss:

• Your effectiveness as a leader is negatively impacted when you neglect self-care.
• Leaders must be confident in their abilities without being intoxicated by the authority and influence of their position, especially in the face of personal fear, campus conflict, and external pressures.
• Executive leadership carries personal risk and responsibility, necessitating reflection on personal obligations, courage, and lifestyle changes to increase effectiveness.
• Gratefulness and servant leadership can affirm one’s motivations for leadership amid challenging circumstances and professional transitions. 

Guest Name: Kevin McDonald, Vice President for Diversity, Equity, Inclusion, and Community Partnerships, University of Virginia

Guest LinkedIn: linkedin.com/in/drkevinmcdonald

Guest Bio: Today our Guest is Dr. Kevin McDonald. Kevin McDonald is the University of Virginia’s Vice President for Diversity, Equity, Inclusion, and Community Partnerships. He joined UVA after serving as the chief diversity officer and vice chancellor for inclusion, diversity, and equity at the University of Missouri System and the University of Missouri – Columbia. While at At Missouri, McDonald established its first diversity strategic plan that was integrated within the UM system’s overall strategic plan,
Prior to the University of Missouri System and Flagship campus, McDonald held positions at several other universities, including as vice president and associate provost for diversity, equity, and inclusion at Rochester Institute of Technology, Vice President for equity and inclusion at Virginia Tech, as associate director for compliance and conflict resolution at Johns Hopkins University, and as campus compliance officer at the University of Maryland, College Park.
Prior to his work in higher education, McDonald worked for the U.S. Department of Justice and for Network Solutions, Inc.
McDonald holds a law degree from The Ohio State University and a doctoral degree in higher education leadership from the University of Rochester. He received his undergraduate degree in psychology from Andrews University in Berrien Springs, Michigan.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Pulse, Mallory chats with Mike Morland, Director of Communications and Marketing in the Office of Diversity, Equity, and Inclusion at the University of Michigan. Mike shares insights about his role, the impact of the innovative Wolverine Pathways program, and the importance of storytelling and data in advancing DEI initiatives. Learn how U of M’s efforts are making higher education more accessible and the strategies small teams can use to drive significant change.

Guest Name: Mike Morland, Director of Communications and Marketing, Office of Diversity, Equity, and Inclusion, University of Michigan

Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikemorland/

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live from eduWeb, Mallory sits down with Sara Wallace, VP of Strategy at Simpson Scarborough. They dive into Sara's presentation on balancing higher ed brands amidst today's dynamic media landscape. Key points include the rising competition, the evolving media landscape, and shifting audience expectations. Sarah also shares a compelling case study on Chico State's successful marketing strategies.

Connect with Sara on LinkedIn: https://www.linkedin.com/in/wallacesara/

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Live from the EduWeb Summit, Mallory chats with Christina Inge, founder of ThoughtLight and an instructor at Brandei University and Harvard University. Christina shares her insights on the growing sophistication of AI in marketing, the importance of embracing this technology, and how it can enhance productivity and creativity. She also discusses her upcoming course on AI and marketing at Harvard, offering practical advice for marketers at all levels.

Connect with Christina on LinkedIn: https://www.linkedin.com/in/christinainge/

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of The Pulse, Mallory speaks with Rebecka Hall, Director of Web Innovation and Strategy at ODUGlobal, live from the eduWeb Summit. Rebecka shares her expertise on creating compelling and effective program pages for higher education institutions. They explore the critical elements of program pages, strategies for SEO optimization, and the importance of cross-campus collaboration.

• Critical Components: Essential elements of a successful program page include clear job outcomes, services offered, alumni success stories, and institutional support.
• SEO Strategy: Integrating SEO at the ground level and creating evergreen content are key to making program pages findable.
• Cross-Campus Collaboration: Building strong partnerships with various departments, including provosts, faculty, and marketing teams, is crucial for developing comprehensive program pages.
• ROI Focus: Emphasizing the return on investment for students, such as future job prospects and alumni networks, helps in making the content relatable and authentic.
• Ecosystem Approach: Creating an interconnected ecosystem of program pages, service pages, and authoritative information enhances user experience and supports SEO efforts.
• Use of AI: Leveraging AI-driven technology, like BrightEdge Autopilot, can help recommend additional relevant programs and optimize page content effectively.

Connect with Rebecka on LinkedIn: https://www.linkedin.com/in/rebecka-hall/

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Join Mallory and Seth as they channel their betting spirit into predicting the future winners of higher education. This episode highlights standout institutions and leaders poised to shape the future, including Lincoln Education Services, Forsyth Tech Community College, Dr. Michael Thomas, and CMO Michael Bettersworth. Get ready for an inspiring discussion on innovative strategies and bold leadership driving success in higher ed.

Related Links:

Webinar: Overcoming Recruiting and Engagement Challenges: Lessons Learned from Forsyth Tech

Connect with Michael Bettersworth on LinkedIn

Listen to Michael Bettersworth’s recent Enrollify interview

Learn about Dr. Michael Thomas

Information on Lincoln Education Services

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to the debut episode of this new Pulse Check series, "After Further Consideration," a DEI-focused series where hosts Dr. Cody Nielsen and Dr. Tomika Ferguson invite experienced change leaders both within and beyond higher education into conversations focused on responsive leadership, addressing campus crises, navigating institutional shifts, and fostering sustainable change all through the lens of equity and inclusion. 

Key Takeaways from Part 1:

1. Over the past three decades, the role of the college president has transformed dramatically, necessitating extended tenures to lead impactful change in higher education. 
2. Leaders must decisively affirm their commitments to equity and inclusion to reshape the institutional culture despite opposition. 
3. Becoming an equity leader demands a sustained, long-term commitment. 
4. Prioritizing self-care is essential for leaders to prevent burnout. 
5. While shifting to an inclusive institutional culture requires buy-in from faculty, trustees, administrators, alumni, and students, it demands unwavering leadership from the president.

Guest Name: Pat McGuire 

Guest LinkedIn: linkedin.com/in/patricia-mcguire-4b291510

Guets Bio: Patricia McGuire has been president of Trinity since 1989.  Previously, she was the assistant dean for development and external affairs at Georgetown University Law Center where she was also an adjunct professor of law.  She began her career after law school as the project director for the Street Law clinical program at Georgetown.  President McGuire serves on a number of boards including the Consortium of Universities, Cafritz Foundation, Greater Washington Board of Trade and the Ameritas Holding Company.  Her prior board service includes the American Council on Education, the National Association of Independent Colleges and Universities, the Middle States Commission on Higher Education, Catholic Charities DC, the Meyer Foundation, the Community Foundation of the National Capital Region, and numerous other organizations.  In 2018 she received the Association of Catholic Colleges Distinguished Service Award.  In 2016, the TIAA Institute honored President McGuire with the Hesburgh Award for Leadership Excellence.  In 2015 President McGuire received the Carnegie Award for Academic Leadership from the Carnegie Corporation.  In 2012 she received the Henry Paley Award from the National Association of Independent Colleges and Universities. In 2010 she received the Alexander Meiklejohn Award for Academic Freedom from the American Association of University Professors. She holds honorary degrees from several universities including Georgetown, Howard, Chatham, Emmanuel, Saint Michael’s, Liverpool Hope, the College of New Rochelle and others.  She has received recognition in the Washington Post, Washingtonian magazine, Washington Business Journal and other media outlets.  In 2007 she was named “Leader of the Years” by the Greater Washington Board of Trade.  She earned her law degree at Georgetown and her baccalaureate degree cum laude at Trinity.

Connect with the Hosts of this Pulse Check series:
J. Cody Nielsen on LinkedIn: linkedin.com/in/j-cody-nielsen
Tomika Ferguson on LinkedIn: www.linkedin.com/in/tomikaferguson and Twitter (X): @tomiferg 

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mallory and Seth discuss the critical topic of doing more with less in higher education marketing. Seth breaks his recommendations down into three buckets: Build bottom of the funnel up, Best practices, and Velocity not Volume – with a focus on practical strategies for optimizing marketing efforts and where artificial intelligence can have a massive impact.

Key Takeaways:

• Effective Marketing Strategies: Focus on bottom-of-the-funnel tactics to drive conversions with minimal budget.
• Optimizing Search Spend: Invest in branded and non-branded paid search, targeting problem-based queries.
• Increasing Working Dollars: Find ways to allocate more budget to actual marketing activities by reducing overhead costs.
• Velocity Over Volume: Shortening the inquiry-to-enrollment timeline can pull revenue forward and improve conversion rates.
• AI Integration: Utilize AI tools to streamline communication and operational workflows, enhancing efficiency.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the 5th and final part of this Pulse Check series on International Recruiting, guest Karin Fischer, a senior writer on international education at The Chronicle of Higher Education, offers an expert perspective on the challenges and solutions for recruiting international students to American higher education institutions. 

Takeaways:

• Colleges and universities have had to reevaluate the value and purpose of international education in the face of changing global dynamics.
• International enrollment is on the rise, but the makeup of international students has shifted dramatically.
• Colleges need to adapt their support services to meet the unique needs of international students, including career services with cultural and visa law knowledge.
• To make American higher education more accessible to students from all socioeconomic backgrounds, institutions need to prioritize equity and explore alternative models such as online education and transnational programs

Guest Name: Karin Fischer

Guest Social: 
LI: https://www.linkedin.com/in/karin-fischer-0038ba5
X: https://twitter.com/karinfischer

Guest Bio: Karin Fischer is a senior writer for The Chronicle of Higher Education, where she writes about international education, the social and political divides around college, and other topics. She also publishes a popular weekly newsletter on global education, Latitudes. Her reporting has appeared on NPR and in The New York Times, EdSource, and the Washington Monthly. She is a research associate at the Center for Studies in Higher Education at the University of California at Berkeley and an international education leadership fellow at the University at Albany. She is a recipient of the East-West Center’s Jefferson Fellowship for reporting in Asia and the International Reporting Project fellowship. Her work has been honored by the Education Writers Association, the National Press Foundation, and the Poynter Institute. 

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.