Higher Ed Pulse

By Mallory WillseaBusiness Technology Education How To

Higher Ed Pulse episodes

March 30, 2022 Episode 1: How To Market a University - What is Marketing and How Do We Do It in Higher Education?
About the Series:
The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.
Terry Flannery has spent her entire career in higher education. She was the first marketing director and chief marketing officer at the University of Maryland, the first Vice President of Communications at American University, and most recently the interim vice president for marketing and communication at Stony Brook University.
At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure.
How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams?
In How to Market a University, Terry argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.
Enrollify and Terry have joined forces to produce Enrollify’s first-ever Mastercouse that mirrors the robust learnings and deep insights packed into Terry’s book. Over the next eight weeks, this special podcast series will give you a taste of what you can expect in the Mastercourse.
But that’s it…just a taste! To unpack all of the language, frameworks, tools, and tactics that CMOs or aspiring CMOs will need to lead the work of marketing in higher education, we invite you to register for the Mastercourse on How to Market a University at www.enrollify.org/mastercourse.
This Mastercourse features guest experts like Seth Odell, Jenny Petty, Jaime Hunt, Ethan Braden, Michael Stoner, Angela Polec, Binty Harvey, Bob Johnson, and many more. It’s also filled with downloadable templates and worksheets to help you retain the course material.
And last but certainly not least, this course was made possible by the leading agencies in higher education marketing who came together to support this effort.
We want to thank SimpsonScarborough, Mindpower, DD Agency, and Ologie for their incredible guidance and partnership.
Register for the Mastercourse on How to Market a University here.
Learn more about this episode in our show notes.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
34 min
March 29, 2022 Collective Enrollment Episode 1: Defining Collective Enrollment — An Enrollment Marketing Strategy That Actually Works with Gen-Z
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.
About the Series:
In this special 4-part series you’ll get a crash course on what Collective Enrollment is, why it matters for both enrollment and marketing professionals, and how to adopt Collective Enrollment strategies into your enrollment marketing mix.
We’ll explore what a world without Facebook and the College Board might mean for new student acquisition, hear the founding story of ZeeMee, and learn from current high school students about how they want to and don’t want to be recruited by institutions.
This series is brought to you by ZeeMee. ZeeMee is the go-to social community for students headed to college. More than one million students use ZeeMee to connect and chat with other prospective students interested in the same colleges and universities. And more than 150 schools use ZeeMee to establish and facilitate quality relationships with future students as early as their sophomore year in high school.
To learn more about ZeeMee head on over to ZeeMee.com — and be sure to tell them that your friends at Enrollify sent you their way.
You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org.
Learn more about this episode in our show notes.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
54 min
March 18, 2022 Fanatical Friday's Episode 50: How to Write Kickass Higher Ed Email Subject Lines
On this week’s episode of Fanatical Fridays, Zach and Mickey get real tactical and unpack the frameworks they use to write great subject lines.
Mickey explains what enrollment marketers can learn from Jerry Senfield about crafting great subject lines and Zach introduces listeners to the “3 C’s of Copywriting” that he uses to increase opens, clicks, and conversions.
The duo concludes with a list of words that you should (almost) NEVER include in your subject lines to avoid being kicked into the hell that is “junk mail” or “spam”. Get excited for a jam-packed, entertaining, and highly tactical episode of your favorite Friday podcast!
Fanatical Fridays is brought to you by Enrollify. Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig.
You can connect with Zach on LinkedIn or Twitter and Mickey on LinkedIn.
This week’s episode is sponsored by: Unibuddy - the leader in peer-to-peer marketing from student recruitment. Unibuddy has now joined an elite roster of Slate Platinum Preferred Partners to kickstart a groundbreaking partnership. This top-level partnership means bringing colleges and universities added benefits and functionality across their tech stack, plus better visibility into student data across all stages of the prospect’s higher education journey. Learn more about Unibuddy here.
You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org.
Learn more about this episode in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
39 min
March 17, 2022 The Application Episode 1 - Views of the CMO: Preparing for the Future of Student Experience Marketing
On this special episode, we take listen in to the Enrollify Podcast Network's newest show, The Application. Join host Corynn Meyers in her premier episode as she chats with the University of Montana’s CMO, Jenny Petty. The two discuss Jenny's vision for a new brand experience position, personalization efforts in recruitment content, and looking at the future of student experiences.
You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org.
Learn more about this episode in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
46 min
March 11, 2022 Fanatical Friday's Episode 49: 3 Knowledge Gaps Admissions and Marketing Leaders Should Close in 2022
On this week’s episode of Fanatical Fridays Zach and Mickey riff on three knowledge gaps that admissions and marketing teams should close in 2022.
Mickey shares ideas for how enrollment marketing leaders can get better at incorporating video into their communication strategies and how to better leverage marketing attribution data to further personalize the enrollment journey.
Zach discusses the changes in user behavior on social media, explains how platforms are evolving algorithmically, and offers suggestions for how higher ed can up their social savviness and relevance in 2022 and beyond.
This week’s episode of Fanatical Fridays is brought to you by Unibuddy, a student engagement platform that helps higher education recruitment, marketing, and admissions professionals attract, engage and convert prospective students.
Unibuddy helps students make one of the most important purchasing decisions of their life — where to go to college. One of the ways they do this is by giving prospects real-time access to real people at your university.
You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org.
Learn more about this episode in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
34 min
March 03, 2022 Signals Episode #8: What Higher Ed Marketers Can Learn from The 25 Most Influential Gen Z Brands
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.
On the final episode of Signals, Matt and Zach sit down with Andrew Roth of Gen Z Designs to discuss what higher education can learn from the brands that hold the greatest influence over Generation Z.
Andrew unpacks why and how his team developed the “Gen Z Score” (a quantitative way to measure cultural relevancy with Gen Z, from 0-100), and shares meaningful insights around the do’s and don’ts of branding, storytelling, and communicating with today’s youth.
Signals is a podcast collaboration between Glacier and Enrollify. This special series on the trends, indicators, and Gen-Z behaviors shaping the future of higher ed digital advertising.

Join Zach Busekrus, Founder of Enrollify, and Matt Diteljan, Co-Founder and CEO of Glacier, a digital advertising agency specializing in youth marketing and higher education, for a timely conversation about the future of advertising in higher education.
Enrollify is where higher ed comes to learn new marketing skills, discover new software and services, network with the best minds and find their next gig. You can access additional higher ed marketing podcasts, ecourses, videos and more at Enrollify.org

Learn more about this episode in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
56 min
February 24, 2022Signals Episode #7: How to Design YouTube (and Other Video) Ads That Capture and Keep Students’ Attention
On this episode of Signals, Zach sits down with Ian Dunne, CMO and Creative Director at ReRoute to chat all about how to earn, capture, and keep the attention of prospective students on your school’s video content.
Before venturing off to ReRoute, Ian spent several years working in marketing at William Peace University in Raleigh-Durham.
Zach asks Ian questions like:
Can you talk to us about a few specific “creative lessons learned” or “insights garnered” during your time working in higher ed marketing? Were there any specific experiments or A/B tests you ran that stand out in your mind as “noteworthy”?

When it comes to video advertising, specifically launching on YouTube, do you have a favorite framework that you use during the strategy and execution of the campaign?

When you think about colleges and universities that kick butt when it comes to creative advertising, messaging and position, which schools come to mind? Bonus points if they’re not a Top 20 school…

What’s one or two pieces of advice that you’d give industry leaders about how to think about building marketing teams over the next 3-5 years? What roles/functions should in-house marketing teams at colleges and universities play in the coming years?

You can connect with Ian on LinkedIn or learn more about ReRoute and its offerings on their website.
Signals is a podcast collaboration between Glacier and Enrollify. This special series on the trends, indicators, and Gen-Z behaviors shaping the future of higher ed digital advertising.

Join Zach Busekrus, Founder of Enrollify, and Matt Diteljan, Co-Founder and CEO of Glacier, a digital advertising agency specializing in youth marketing and higher education, for a timely conversation about the future of advertising in higher education.

Learn more about this episode in our show notes.
- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
1 hr 4 min
February 17, 2022 Episode 121: How to Reimagine Higher Ed's Product Offerings - Insights From Morning Brew's GM of Education
This podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed. Learn more about how Element451 can help you exceed your enrollment and marketing goals.
Get ready to meet Karen Hebert-Maccaro, General Manager of Education at Morning Brew — one of the world’s most popular daily newsletters.
Before joining Morning Brew, Karen worked as a talent management executive, chief learning officer, chief content officer, executive coach, management consultant, and most recently a business school professor and dean at Babson College.
So it’s safe to say she knows a thing or ten about content, education, and business.
Zach and Karen chat about her career in higher education and what she’s learned about what students want from colleges and universities, the products that Morning Brew is building in the education space under their “learning brew” umbrella, and finally, Karen’s thoughts on the future of higher education and what presidents, CMOs, and VP’s of Enrollment Management can learn about how to reimagine higher ed’s product offerings from Morning Brew.
You can follow Karen on Twitter at @eduversequeen.
Looking for more great higher ed marketing content? Head on over to Enrollify.org to access additional higher ed marketing podcasts, ecourses, videos and more.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
55 min
February 10, 2022Episode 120: How Marketing and Admissions in Higher Ed Should Work Together
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.
Traditionally, marketing and admissions teams have functioned as independent units at colleges and universities. However, institutions like Siena College are changing the tide by creating a more collaborative environment in which these teams work together to achieve the common goal of increasing enrollment.
In this episode, you will hear Katie and Allison answer questions like:
What ideas do you have for how marketing and admissions should function as more collaborative units within a college or university over the next several years?
Should higher ed communications function independently and handle all PR and internal communication responsibilities so marketing and admissions teams can evolve to work together as a singular unit?
How responsible should marketing teams be for enrollment?
Tune in as Zach, Katie and Allison explore how the relationship between marketing and admissions at Siena College has evolved over the last twenty years, and the future of this collaboration across higher ed in years to come.
You can connect with Katie on LinkedIn here, and connect with Allision on LinkedIn or follow her on Twitter here.
The Enrollify Podcast is brought to you by Enrollify — the one-stop-shop for higher ed marketers looking to grow. Explore our entire network of podcasts or enroll yourself in a free eCourse at Enrollify.org.
Thinking it might be time for a new job? Start your search on Enrollify Jobs — a jobs board exclusively featuring admissions and marketing jobs in higher ed that have a posted salary or salary range.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
50 min
February 03, 2022 [Special] Starter Stories: Meet the Founder Building Slack for Colleges and Universities
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.
In just a moment, you’ll meet Kavitta Ghai Co-Founder of Nectir, an edtech startup that brings Slack-like workspaces into every college and university classroom.
Kavitta was pretty much born an entrepreneur…her very first hustle was in elementary school when she started selling stationery. She’d collect letterhead and envelopes from her father’s office and then sort into near bundles which she’d sell to her classmates.
In her freshman year at UC Santa Barbara, she was introduced to Slack by one of her professors who decided to use it as a way for the class to ask questions and share ideas. Kavitta was amazed at how superior her learning experience was in that class compared to her other classes…Slack transformed that 200 person lecture into a dynamic learning community.
And that’s when she started thinking…why wasn’t there a tool like Slack for every college class? What if every student at a university could join a channel for each course they enrolled in every semester? Could this better the learning experience for students? And perhaps even cut down on the time faculty and TAs spend answering questions about the course material?
And it was these questions and others like them that ultimately led Kavitta and her Co-Founder Jordan Long to build Nectir. Alright, get ready to meet Kavitta Ghai.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
1 hr 5 min

About Higher Ed Pulse

From the publisher's feed

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report.