Higher Ed Pulse

By Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, o... more

4.8

2525 ratings

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FAQs about Higher Ed Pulse:

How many episodes does Higher Ed Pulse have?

The podcast currently has 599 episodes available.

Higher Ed Pulse episodes:

February 05, 2021 Fanatical Fridays Episode 25: HubSpot Acquires The Hustle — And What this Means for EdTech
On this week's episode of Fanatical Fridays, Zach and Mickey talk about HubSpot's acquisition of digital media giant, The Hustle...and try and make parallels between and predictions for what this might mean for the future of ed-tech and enrollment management teams.
Oh, and we also talk about the finicky relationship higher ed has with software...and share some ideas for how savvy enrollment marketers might breakdown the technical silos that exist. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
...more
42min
February 04, 2021 Episode 73: Become Different or Become Irrelevant — Lessons, Stories, and Career Advice from a Higher Ed Professional (Turned Consultant)
Higher education is at an inflection point…schools need to lean into their difference today or risk not being around tomorrow. And in order for the development, solidification, and subsequent promotion of this difference to happen, they need enrollment marketing professionals who are equipped with the necessary skillsets and experience.
On this week’s episode, we chat with Steve Schuetz, who has had quite a career in all things higher ed — from working as a director of financial aid to working in enrollment management consulting to serving as an interim cabinet member at a university.
Steve shares lessons, stories, and advice he garnered throughout his career and offers a framework for how to know if/when it’s time to pursue your next gig in the great higher ed career ecosystem.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
1h 1min
January 29, 2021 Fanatical Fridays Episode 24: Defining Clear Goals and Articulating a Vision for Your Enrollment Marketing Team
In the latest Fanatical Fridays episode, Mickey and Zach chat about the significance of crystallizing a vision and outlining goals for your entire marketing team. When expectations are clear and aligned with every individual's role, teams have a chance at reaching lofty, impressive goals together.
Plus, Mickey and Zach discuss how a marketing team might go about implementing a student ambassador program (from finding the best-fit students to identifying desired results) in order to leverage the power of micro-influencers. And as a special bonus, make sure you listen to the show for an exciting free offer from the hosts.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
43min
January 28, 2021 Episode 72: Reimagining the Student Ambassador — The Rise of the Micro-Influencer in Enrollment Marketing
In today's episode, Enrollify podcast host Zach Busekrus discusses a trend that has been gaining momentum in the higher ed space—the micro-influencer, i.e. a brand partner with 1,000 to 10,000 social media followers. Enter: student ambassadors, admissions counselors, program coordinators and other personalities that exist on your recruitment team.
And since 92% of consumers trust micro-influencers more than traditional advertising or a celebrity endorsement, it's a good idea to figure out how you can hop on this trend for student recruitment at your institution.
Wondering exactly how to incorporate more students into your marketing strategies? You won't want to miss this episode, where Zach offers some creative ideas for maximum impact.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
47min
January 22, 2021 Fanatical Fridays Episode 23: Creative Ideas for Conquering Time Management in 2021
In the first Fanatical Fridays episode of 2021, Mickey and Zach share actionable ideas for optimizing your time management. From the Pomodoro method to the Inbox Zero philosophy, they chat about sharpening your processes, identifying your desired outcomes, and setting the right kind of goals.
Don’t miss the show for tips on prioritization so you can lead your team (and your time!) effectively. Plus, Mickey discusses his tried-and-true framework from working in enrollment management for categorizing work tasks and some of his favorite business books (cue Patrick Lencioni titles).

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
45min
January 21, 2021 Episode 71: The Future of Financial Aid — And How to Disrupt The College Board's Monopoly on Purchased Names
Meet Dror Liebenthal — the Co-founder and CEO of Bold.org, an organization committed to eliminating the student debt crisis in the United States and building a more sustainable recruitment and enrollment experience between students and higher education institutions.

The average student today will graduate with more than $30,000 in debt 😮 and is far less likely to start small businesses, seek the highest impact careers, buy homes, or start families.
Students around the country are taking on huge amounts of debt to get access to the education they want and need. By enabling students to fund their education through exclusive funding opportunities, Bold.org broadens access to that education in an affordable and sustainable way. Check out the eye-opening conversation about the future of financial aid between Zach and Dror in our latest episode!

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
52min
January 14, 2021 The Future of Financial Aid — And How to Disrupt The College Board's Monopoly on Purchased Names
Meet Dror Liebenthal — the Co-founder and CEO of Bold.org, an organization committed to eliminating the student debt crisis in the United States, and building a more sustainable recruitment and enrollment experience between students and higher education institutions.
...more
47min
December 18, 2020 Fanatical Fridays #22: A Recap on 2020 Enrollment Marketing Trends and Predictions for 2021
On the final Fanatical Fridays episode of the year, Zach and Mickey discuss what upticks in searches for pursuing a master's degree and completing one's bachelor's degree means for enrollment marketers. This intro leads Zach and Mickey into a conversation about the power and importance of SEO in 2021, how apps like ZeeMee are changing the digital recruitment game by marketing through the context of community, and what marketing messages and themes will be most important for enrollment marketers in 2021. - - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you
like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for
Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
...more
40min
December 10, 2020 Episode 70: SecondLook — 11 Important Marketing Trends for Higher Ed Professionals to Watch Going into 2021
SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sense of them.
Matthew Fall is the Managing Editor of The Minute and spends time each week scouring the internet for the trends that are most crucial for enrollment marketers to be paying attention to.
On this week's episode, Zach and Matt dive into eleven marketing trends that higher ed marketers should watch going into 2021. They discuss key findings from a report on adult learners, what it could mean to incorporate gamification in your marketing strategy, and some new stats about social media, among other topics. You won't want to miss the last SecondLook of 2020.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
51min
December 03, 2020 Episode 69: How to Recruit Students Like Amazon Generates New Customers — A Crash Course on Personalization for Enrollment Marketers
Brands use personalization all the time to elevate customer happiness and build loyalty. As a marketing strategy, personalization is equally important in student recruitment and enrollment management at higher education institutions.
On this week's episode, Zach is joined by Ardis Kadiu, Founder and CEO of Element451, an intelligent admissions marketing and CRM platform. Zach and Ardis discuss how personalization can be used far beyond the email inbox and how it enables admissions teams to make smarter decisions about who they engage with.
Plus, Ardis shares insights into the role technology plays in personalization and what he anticipates 2025 to look like when it comes to implementing personalization in marketing across multi-channel communications.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
...more
55min

FAQs about Higher Ed Pulse:

How many episodes does Higher Ed Pulse have?

The podcast currently has 599 episodes available.

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