Higher Ed Pulse

By Mallory WillseaBusiness Technology Education How To

Higher Ed Pulse episodes

January 27, 2022 Episode 118: CRMprov — Can Higher Ed Be Sold ‘Carvana Style’? Assessing Digital Impact in Enrollment and Marketing
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.
On this week's episode of The Enrollify Podcast, we feature a special episode from our sister pod, CRMprov. CRMprov is a biweekly show that reveals how institutions can experience growth through technology.
Tune in as higher ed enthusiasts Mickey Baines and Jamie Gleason partake in free-range dialogue around changes in edtech (including CRMs), vendor tutorials, insights on outcomes, industry adoption, and more!
On this episode, Jamie and Mickey chat with Shannon Zattola, VP of Enrollment Management and Marketing at Ursinus College, says this in our interview: “If you’re not changing, you’re dead in the water.” In fact, the past 24 months have been a test kitchen for higher ed trying, testing, changing, and responding.
During this week’s show, we discuss how the historic roles within the admissions and marketing offices are changing. Some of the recent transitions have been temporary and related to COVID-19. But others have come about because of changes in the ways our customers are consuming content and the availability of resources for today’s prospects and influencers. Your CRM should play a key role in determining if your institution is successful in making necessary transitions.
There’s never a dull moment in this episode, or any episode of CRMprov — subscribe to be notified when new episodes drop.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
46 min
January 20, 2022 Episode 117: 3 Super Simple Ideas for How Higher Ed Can Get Better at Positioning
Zach (@zboozee) from Enrollify shares three examples of how higher ed marketers and admissions professionals can get better at differentiation. Learn why you should obsess over long-tail, niche market positioning statements, how to implement the "Taboo Strategy" with student focus groups, and why schools must FULLY own their culture within the context of their messaging.
Enrollify is higher ed's one-stop-shop for admissions and marketing educational resources. It's where higher ed marketers come to learn new marketing skills, discover new software and services, and find their next job. Come and see what you've been missing.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
17 min
January 13, 2022 Episode 116: What I've Learned After 100+ Marketing Campaigns – An Intro to Enrollify's New Chief Edutainment Officer
On this week’s episode of The Enrollify Podcast, Zach (literally) sits down with Shane Kehl, the new Chief Edutainment Officer at Enrollify.
Shane’s marketing and media career unofficially started in high school and has evolved from printing out directions to a local hockey rink to consulting with higher education institutions about their annual marketing and admissions strategy. He’s strategized and worked through hundreds of marketing and recruitment campaigns and sheds some light on new and old tactics shaping the higher ed space.
Tune in to hear more about the unique tactics some schools are implementing and how their strategic decisions benefitted the longevity of their programs through:
1. SEO intentionality and building a content foundation
2. Treating marketing and admissions a bit more like a marketing and sales team
3. Innovative ways to reduce friction with prospects without sacrificing data and insights
You can get in on the ground floor as Shane reignites his social game by following him on LinkedIn and Twitter.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
40 min
January 06, 2022Episode 115: 2022 Higher Ed Marketing Predictions, Ideas, and Other Musings
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance student engagement, boost enrollment, reduce expenses, and increase staff productivity.
Join Zach Busekrus, Founder of Enrollify, and Gil Rogers, Executive Vice President at PlatformQ, for an action-packed brainstorming session on what higher ed marketing in 2022 will look like. Zach and Gil each answer the following questions:
What’s one higher ed marketing trend that everyone is bullish on that you think will totally flop?

What’s an underrated higher ed marketing trend that you think more people should be focused on?

What marketing channel will rise the most in importance for higher ed marketers?

What marketing channel will wane most in importance for higher ed marketers?

What marketing strategy or tactic will rise the most in importance for higher ed marketers?

What marketing strategy or tactic will wane most in importance for higher ed marketers?

What shifts, if any, do you predict college and universities will make to how marketing teams/departments are structured/function in 2022?

What higher ed software, tool, or app, or higher ed adjacent software, tool, or app, are you most excited about in 2022?

What company or agency that supports higher ed do you think will have a breakout year in 2022?

What higher ed event are you most excited about attending in 2022?

Let’s talk about scroll time — where should higher ed marketers be spending more of their time online in 2022 than they did in 2021?

How is PlatformQ planning on spending your marketing budget in 2022 (I can then share what Enrollify’s strategy will look like)?

What are your parting words of wisdom for higher ed marketers in 2022?
Learn more about this episode and about our sponsors in our show notes.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
1 hr 8 min
December 28, 2021 Chat's What (S)he Said Episode 3: 9 Ways To Level Up Every Student Interaction On Your School’s Website
On this episode of Chat’s What (S)he Said, join Zach and Nicole for an epic ideastorm on how to level up your website game to optimize the user experience. From quick hacks like A/B testing top ranking blog posts, to more labor-intensive solutions like creating a majors and minors recommendation engine based on known data of your visitors, there’s something for everyone in this high-energy, fast-paced episode.
Learn more about this episode in our show notes.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
48 min
December 16, 2021Episode 114: She Designed for Brands Like The Weather Channel and Yamaha — Here’s Why She Moved into Higher Education.
On this week’s episode of The Enrollify Podcast, Zach sits down with Kathleen Davis, the Director of Engagement Marketing at the University of Lynchburg.
After a riveting career as a creative working for brands like The Weather Channel, Yamaha, and The Arthritis Foundation, Kathleen decided to try something new — and that something new was stepping into her first higher ed marketing role at the University of Lynchburg just about a year ago.
Tune in to hear the story behind how Kathleen decided to make this career pivot and hear her answers to questions like:
Walk us through the decision to shift into higher ed...especially during such a tumultuous season for the industry. What attracted you to higher education and what have you loved most about working in higher ed marketing thus far?
I’d be curious to know what words of encouragement you have for the industry...especially for veterans who’ve been working in higher ed for years and might be tempted to fall into “the grass is greener” elsewhere thinking...as someone who has worked in a number of contexts, what pieces of advice do you have for folks who might be considering a career pivot?
What’s some of the best and worst pieces of career advice you have ever received?
You can learn more about Kathleen by connecting with her on LinkedIn here.
Learn more about this episode and about our sponsors in our show notes.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
52 min
December 15, 2021Signals #6: Here’s How to Reach Us on Social Media — Candid Advice from Gen Z for Higher Ed Marketers
On this episode of Signals, Zach sits down with Hannah Donahue and Kemal Warouw, who are senior marketing students at the University of New Hampshire that have both secured jobs at HubSpot after graduation.
Zach has interviewed more than a hundred marketers and admissions professionals over the last year about how to attract Gen Z, but this is the first podcast where he interviews not one, but TWO real-life Gen-Zers.
In addition to their studies, Hannah and Kemal lead Voice Z Digital, which is a student-led and student-run digital marketing agency that is a part of the Business in Practice program within the Paul College of Business and Economics at UNH.
Hannah and Kemal talk about their own journeys to college and how they interacted with university brands throughout their high school careers. The dynamic duo get specific about the kind of ads that do and don’t compel them, what they expect from brands on social media, and the advice they’d give to higher ed marketers and admissions professionals who are trying to attract, engage, and enroll new students.
Tune in to hear Hannah and Kemal answer questions like:
Talk to me about your college search process...how do you remember schools marketing to you? Do you remember which ones, if any, stood out to you?
How did you interact with colleges that you were considering attending online (if at all)? Did you spend much time checking out their social media profiles? Did you spend much time on their websites? Do you remember any particular Google searches you conducted during the process?
What advice would you give to older millennials, Gen Xers, and Baby Boomers who, in many cases, hold the purse strings to marketing and student recruitment budgets about how to reach your generation?
Learn more about this episode in our show notes.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
1 hr 19 min
December 15, 2021Signals #5: How to Plan, Start, Grow and Maintain an Incredible TikTok Account at Your University
On this episode of Signals, Zach and Matt sit down with Joe DelNero from Colorado School of Mines to chat all about how to plan, start, and grow a TikTok account in higher ed.
Joe discusses how he convinced his senior leaders that TikTok was worth investing in and shares several stories detailing the lessons he learned when first launching the account on what to do and what not to do when creating original content.
Furthermore, Joe outlines the creative framework he uses to brainstorm and create new TikToks and shares thoughts on the balance between staying true to your institution’s brand while also respecting the culture of the platform. Tune in to hear Joe answer questions like:
If you could build the best higher ed TikTok team from soup to nuts, how would you do so? What skillsets/budget do you think you need to make this happen?
Talk to us about how you all approach your content strategy...who creates content, what’s the editorial review process like, and how closely are you watching trends?
Walk us through how the conversation went when you, or one of your colleagues, first decided to pitch the idea of “starting a TikTok” to leadership...how did you know it was time to do so?
You can connect with Joe on LinkedIn here and follow Colorado School of Mines on TikTok here.
Learn more about this episode in our show notes.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
51 min
December 15, 2021 Signals #4: What Actually Influences Students on Snapchat — Strategies for Enrollment Marketers from Students
On this episode of Signals, Zach and Matt unpack what works and what doesn’t when it comes to using Snapchat for enrollment marketing.
This episode of Signals is broken into two parts...in part one, Matt and Zach discuss the latest data around how students are using Snapchat to find, engage with, and share content, and how higher ed marketers and admissions professionals are using the platform to acquire new inquiries.
In the second part of the show, Zach interviews Callie Goodwin from Columbia International University. Callie is a higher ed social media strategist who currently serves as the Digital Marketing Manager at Columbia International University, where we chat about how to create great, compelling, and original content on Snapchat.
Follow Callie on Twitter
Follow Callie on Instagram
Connect with Callie on LinkedIn
Learn more about this episode in our show notes.

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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
1 hr 27 min
December 09, 2021 Episode 113: She Left Her Job as AVP of Enrollment to Work at an EdTech Company — Here’s Why.
On this week’s episode of The Enrollify Podcast, Zach sits down with Erin Stine, an Account Executive at CampusESP, an edtech company that focuses on parent and family communication and engagement to help universities impact enrollment, student success, retention, and annual giving.
In March of 2009, Erin became an admissions counselor at The Parson’s School of Design, which is a part of The New School in New York City. Over the course of a decade, Erin worked her way up to the role of Associate Vice President of Enrollment — just a step away from a VP. But this past July, she left higher education and started working in sales at CampusESP — a shift that, at first glance, seemed a bit strange.
Tune in to hear the story behind how Erin came to terms with the fact that as prestigious as the VP title was, she ultimately didn’t want the post. To learn more about Erin's story and the current work she does at CampusESP, you can connect with her on LinkedIn here.
Learn more about this episode and about our sponsors in our show notes.

- - - -

Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
1 hr 6 min

About Higher Ed Pulse

From the publisher's feed

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report.