Amy Azzi – Senior Director of Sports Marketing and Sponsorships at T-Mobile – on how to prepare your brand portfolio for an economic downturn.

 

She explains why telecom services are necessities and are therefore well-positioned to weather the storm. Still, she and her team make sure they are smart with their sponsorship spend, and maintain a focus on measuring ROI.

 

Listen to the full episode here: https://nvgt.com/podcast?ppplayer=98f56b6dd6dca41729f186d12a4d1251&ppepisode=c2641669c5f08ef945885ff03fea24f1

 

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