Chris Davis – Chief Marketing Officer & Senior Vice President of Merchandising at New Balance – on what it means to be the "ultimate challenger brand" and the creative risks that his team is taking in order to achieve that lofty goal.

 

They embedded themselves in two major truths as a brand:

1. If you’re standing still, you’re moving backwards. Stagnation is the death of all great brands.
2. Your marketing has to be a reflection of your values as a brand.

 

Listen to the full episode here: https://nvgt.com/podcast?ppplayer=98f56b6dd6dca41729f186d12a4d1251&ppepisode=2aaad5c4a61042308303084d6820fcf8

 

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