Bob Cialdini, the best-selling author of Influence shares the importance of using his Seven Principles of Persuasion ethically and authentically. 

 

He also gives tips for negotiations, and explores the authority principle as it applies to pricing, and why you should never round your prices. 

 

Listen to the full interview here: https://nvgt.com/podcast?ppplayer=98f56b6dd6dca41729f186d12a4d1251&ppepisode=f25c6273083e5871d732a8ac155034dc 

 

Find Bob's books here: https://www.influenceatwork.com/

 

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