Jim Cochrane – Chief Business Officer at the Texas Rangers – and Jon Heidtke – Founder and Principal at Heidtke Sports Entertainment were featured on the very first episode of our Navigating Sports Media Series. In this highlight, Jon breaks down the unique distribution model that they created which combines regional distribution, OTA broadcast, and a direct-to-consumer option in order to reach as many Rangers fans as possible.

 

He shares how they were able to manage relationships with different partners throughout the process, and the hard work that went into creating Rangers Sports Network.

 

Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=94bf2e252950ffa46e031485ed9e76dc

 

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