John Koller - Global CMO at HP - on the role of AI in sports marketing, and the areas where he sees near-term opportunities.

 

He predicts that creative campaigns will be personalized at scale using AI, especially as teams look to expand their reach beyond the U.S.

 

Listen to the full episode here: https://nvgt.com/podcast?ppplayer=98f56b6dd6dca41729f186d12a4d1251&ppepisode=85fc90b6be0f210a0393903888f9a8e8

 

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