Nic Barlage – CEO of the Cleveland Cavaliers and Rock Entertainment Group – explains his strategy of pivoting more towards single-game tickets, despite most teams focusing on season ticket packages. Capping season tickets has helped the Cavs jump into the top third of the NBA in gate revenue.

 

He also discusses the Cavs Reward program and what makes it more effective than other loyalty programs in sports.

 

Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=72489191733141b7fb29046bc253b7f3

 

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