Vince Kozar – President of the Phoenix Mercury – talks about how they have no trouble retaining fans who watch a game live or on TV. Whether those fans initially come to see Caitlin Clark, a rival team, or are just skipping channels, once they see what the Mercury have to offer, they stick around.

 

He also talks about the broader mission of the organization and the work they are doing to increase sports participation among girls.

 

Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=779772e3b0843d82ff3d8ec6893b292f

 

For more insights, visit our LinkedIn page or learn more about Navigate at https://nvgt.com/.