"Putting design first, it really enables us to shape a future that we don't yet know. But we need to be super tactile and practical about it as well. And then seeing that is something that design very much has the ability to do. And at the same time, having this growing frustration that wherever you go, wherever you talk about sustainability, it was a compromise. It was something that meant uglier, less convenient, more expensive, all these different things, but then diving into the Danish Design heritage, seeing that what set them apart was that after the World Wars, they had a social purpose of democratizing and rebuilding the welfare state, and that was not something that lessened the final result. On the contrary, it heightened the ambition, the final design, and the solutions."

Ditte Lysgaard Vind is a renowned circular economy and design expert and author of Danish Design Heritage & Global Sustainability (Routledge 2023) and A Changemakers Guide to the Future. She is the Chairwoman of the Danish Design Council and founder of The Circular Way. She is known for pioneering new materials as well as business models, while sharing the knowledge gained from practice through teaching and thought leadership, and is a member of the Executive board of The Royal Danish Academy of Fine Arts Schools of Architecture, Design and Conservation as well as the global SDG innovation lab UNLEASH.

www.thecircularway.com
http://danishdesigncouncil.dk/en
www.routledge.com/Danish-Design-Heritage-and-Global-Sustainability/Vind/p/book/9781032198200

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