"If you don't have the numbers, if you lack status or you lack power, the way to be persuasive towards a group is much different than if you do have the title or are socially attractive in that group. The key is I stress-tested everything that I study, which is: would this intervention work on being influential if you were in a corporation? If you were in a parent-teacher meeting? If you were on a sports team, and you thought that there was, you know, excessive homophobia or sexism in the locker room? And it kept on being that a lot of these interventions ended up being very effective. And they start with really acknowledging how can we modify the norms to be respective of views that are different from what the majority considers valid?"

Todd B. Kashdan, Ph.D., is professor of psychology at George Mason University, and a leading authority on well-being, curiosity, courage, and resilience. He has published more than 220 scientific articles, his work has been cited more than 35,000 times, and he received the American Psychological Association’s Award for Distinguished Scientific Early Career Contributions to Psychology. He is the author of several books, including The Art of Insubordination: How to Dissent and Defy Effectively, Curious? and The Upside of Your Dark Side, and has been translated into more than fifteen languages. His research is featured regularly in The New York Times, The Atlantic, and Time, and his writing has appeared in the Harvard Business Review, National Geographic, and other publications. He is a keynote speaker and consultant for organizations as diverse as Microsoft, Mercedes-Benz, Prudential, General Mills, The United States Department of Defense, and World Bank Group.

https://toddkashdan.com

www.penguinrandomhouse.com/books/690674/the-art-of-insubordination-by-todd-b-kashdan-phd/

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