KERA's Think

Hollywood’s big bet on Barbie


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The upcoming “Barbie” movie will introduce the beloved doll to a new generation. At the same time, older generations are pondering why she’s even still around? Kelly Gilblom, global business editor for Bloomberg News, joins host Krys Boyd to talk about the gamble Warner Bros. is taking on Barbie – and the attempted modernization of Mattel behind the scenes. The article, written with Thomas Buckley, is “Barbie Goes to the Movies.”
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KERA's ThinkBy KERA

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