In this episode of The Joe Polish Show, legendary copywriter and Golden Hippo co-founder Craig Clemens shares the storytelling formula behind $1 billion in sales. Discover how a single ad reshaped public perception of diet soda, why great marketing never needs to be constantly reinvented, and how to craft messages that truly move people. Packed with marketing wisdom, humor, and powerful takeaways—you won’t want to miss this one.

Here’s a glance at what you’ll discover in this episode: 

• The 100-Year-Old Wisdom That Can Save Your Relationships: Discover the timeless advice from a war hero that Craig Clemens used to transform his marriage and business partnerships…
• Crack the Code of Irresistible Copywriting: Craig’s "HATS Formula" for crafting billion-dollar campaigns—why it works for everything from Instagram posts to sales letters and how to implement it in minutes.
• How a Simple Bathroom Struggle Became a Masterclass in Human Psychology: The hilarious story that reveals Craig’s secret formula for aligning with your audience and solving their deepest frustrations.
• The Probiotic Revolution That Shook the Food Industry: How Craig's viral video forced one of the biggest brands in the world to reformulate its products and why his marketing strategies can reshape your industry too.
• From the Operating Room to Bestselling Brand: How Craig turned Dr. Gundry’s story from heart surgeon to wellness innovator into a health empire—and the three key elements he looks for in every winning brand.
• How to Turn Customer Pain Points Into Marketing Gold: The exact step-by-step process Craig used to transform an overlooked health app into a must-have product for families and doctors alike.
• Why Most Marketing Fails Before It Even Starts: Craig's lessons from selling over a billion dollars annually—how the wrong hook can ruin a campaign and the one tweak that can make it soar.
• The Ad That Refused to Die: What Craig’s 10-year-running ad taught him about timeless copywriting strategies—and how to refresh your campaigns without losing their winning edge.
• The $5,000 Handle That Was Worth Millions: Why Craig invested in his name as a social media handle—and how branding yourself can create opportunities you never imagined.

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