Hook Better Leads: Home Service + Roofing Marketing

By Tim BrownBusiness Leisure Marketing Home & Garden

Hook Better Leads: Home Service + Roofing Marketing episodes

July 22, 2019 3 Things That Every Website Should Have in 2019
✓ A unrelenting focus on your ideal customer - and making them the hero
✓ A super easy to navigate mobile menu, compelling mobile layout
✓ Images that draw the reader, help them imagine themselves working with you, and headlines that knock their socks off
15 min
July 15, 2019 Making Sure That You Do Change Orders
✔ Learn why not doing change orders will lose you money
✔ Learn better communication will make your clients happier
✔ Get better referrals
✔ How documentation is crucial
✔ Talking to your team
16 min
July 08, 2019 Onboarding New Customers More Smoothly & Profitably
✔ Why focusing on onboarding is crucial.
✔ How to filter prospects more quickly.
✔ The difference between a quick rough quote/ budget analysis and a detailed estimate.
✔ How to be more selective with the jobs you choose.
✔ Getting better at job-costing and getting good bids from subcontractors.
22 min
July 01, 2019 PPC vs. SEO (For Small Businesses and Contractors)
✔ SEO helps you build a long-term marketing 'flywheel'
✔ With PPC you can get immediate leads and make improvements to your testing on conversion-rate and click through-rate more quickly.
✔ Pay attention to your Google maps ranking, and also pay for Google Maps listing ads.
✔ Spend time getting good Google reviews, which helps with organic search ranking and helps your PPC ads as well.
✔ Occasionally use ‘high intent’ (meaning possible lead or purchase at the end) terms to write content that you can promote with PPC and have a lead form at the end of the content.
Use paid ads to promote your best content and videos on Facebook.
✔ Use data from PPC to identify terms and content that are working well for click-through-rate and create more content for SEO purposes that way.
16 min
June 24, 2019 How to Find Good Employees + Keep Them
✔ Clarify 3-5 core values with your existing team ✔ Offer autonomy, master and purpose ✔ Create 'standard operating procedures' and clarity of expectations ✔ Help your employees identify and move towards goals ✔ Make your employees the hero of each of their stories ✔ Give them the result you want, and let them own that.
For more + 4 places to find great employees: https://hookagency.com/find-employees/
22 min
June 17, 2019 Why Prioritizing Profit is Important For a Companies Success
✔ Come up with what you’re doing currently
✔ Make separate accounts in your bank.
✔ Pay yourself what you’d have to pay someone else to do all that you do.
✔ Move it closer to healthy percentages each quarter
✔ Make it easy by naming your accounts correctly.
Check out a cartoon summary, and a review here:
https://hookagency.com/profitfirst
Buy the book by Michael Michalowitcz:
https://amzn.to/2XgGOnn
15 min
February 09, 2019 How to Do Paid Content Promotion & Get Insane Opt-In Rates
Daniel Hutt, founder of ‘Amy My Content‘ and I talk about powerful ways to get more views of your content with paid promotion, ways to create powerful case studies, and how to make your content convert at an insanely high rate.
50 min
December 23, 2018 How to Plan Your Marketing (& When to Outsource)
Tyler Hanna of 8-bit Rex Joins us for a radical jamboree of digital marketing discussion and planning for 2019. Have you gotten your 2019 Digital marketing budget set in stone yet? Do you know when and how to outsource the stuff that matters? Do you have the top sources / 3 or 4 revenue generators - from your previous years marketing, and are you ready to double down on them? If not – it's time to get serious. Sit down with a cup of hot cocoa, and take a listen to our discussion.
55 min
November 03, 2018 Podcast - Ep. 26 - Why Record Election Ad Spend, and How to Avoid Digital Ad Waste
Steve Slater, a PPC Specialist for an International fitness company joins me to talk about his experience as a digital ad manager, and political junkie – why there’s been record election digital ad spend this year – and why / how to avoid waste in your digital ad budget.
45 min
October 27, 2018 How to Win The Contract Without Being The Lowest Bidder
Joe Egan, a construction company consultant joins me to talk about his experience as a construction company owner, and now author – and shares how can you win contracts without being the lowest bidder. We talk about the limitations of digital communication, and how to get your buyers trust in person.
32 min