Hook Better Leads: Home Service + Roofing Marketing

✓Making sense of PPC & how to avoid common pitfalls

✓ Making sense of budgets and what to expect in terms of results

✓ Pros & cons of doing it yourself vs. outsourcing

Facebook PPC

✓ How to capitalize on PPC leads

✓ Lighting fast responses (speed)

✓ Outgoing demeanor (friendly, helpful)

✓ Mastering the follow-up (frequency, communication channels)

✓ Buying Leads vs. Generating Your Own

✓ Lead aggregators

✓ The fastest way to increase revenues (hint: it isn't more leads)

✓ How the most successful companies are dominating your market

✓ Referrals are unbeatable

Nick Leroy of ICF Next Shares his top 5 keys for SEO in 2020.

✓ Google My Business listings (local SEO)

✓ Proper keyword research. Localized and extremely targeted keywords.

✓ On page optimization - titles, descriptions, headers, content optimization etc.

✓ Mobile friendly (Google's mobile first indexing)

✓ Site speed - faster is better, for both user experience and google (SEO) benefits

✓ What does an SEO company do?

✓ What is technical SEO?

✓ What is on-page SEO?

✓ What is content writing, and why is it important to SEO?

✓ What are backlinks and why are they important?

✓ What does "montitoring analytics" and why is it important?

✓ When do you need an SEO Company?

Get a free SEO audit: https://hookagency.com/seo/

✓Put the right people, with the right tools, on the right projects, for the right clients.

✓Right People- Build a team that has the knowledge and expertise to deliver

✓Make sure they know what’s expected of them

✓Right Tools- The systems and tools to perform their job

✓The support they need

✓Right Projects- Not every job is right for you - do projects that fit

✓Project type, scope, size, schedule, requirements - stay in your lane

✓Right Clients- Clients that work with you for your unique services - not low price

✓Clients that are willing to pay for services provided

✓ What are some of your best tips for getting comfortable on camera?

✓ How do you help people get comfortable on camera?

✓ How does video make events more impactful?

✓ How does video help event attendees get more out of the event?

✓ What is an event recap?

✓ What are your suggestions for pre / post event videos?

✓ 2,450 Words is the best blog length - just based on pure data

✓ Links matter more than content length

✓ Keywords in subheadings matter

✓ Making sure you have a target for your blogs.

✓ Make it FEEL shorter with bullet points, images at the beginning, and scannable headlines

✓ We go through the diagram of an ideal blog posts.

✓Why is green / sustainable building taking off - where are we at in the cycle/ timeline?

✓Don't be a one trick pony - focus on more than just sustainability

✓ How should you use this in your website design and copy?

✓ Are people searching for this on Google?

✓ What are some orgs / badges you can be part of and get?

✓ What's the future of marketing for green and sustainable construction companies / brands?

✓ Make your website "prototypical so people know where stuff is"

✓ Old-school ad agencies and 'pretty website' companies building stuff on squarespace don't know how to make websites that get serious leads.

✓ Trust Factors and Call-to-actions are crucial

✓ 2020 Trends include blob shape cutouts, offset images, layering, big typography and more.

✓ Look for teammates and agencies that focus on effective over just attractive.

✓ Design does matter though – some people will take it as a 'trust factor' that the business is legitimate.

✓ Use video + then get the video transcribed/written out for you.

✓ Batch your most important Google-visibility tasks in a 3-hour clump on Saturday

✓ Turn your team into a content machine, particularly in slow times

✓Steal keywords from your competitor's and look at bigger markets for clues

✓ Hire an agency that does all of the work for you.

✓ Tapping into your best referral sources

✓ NextDoor app is ripe with free leads - People are asking for referrals

✓ Facebook groups for your city or area, set up with another business owner and refer each other every time

✓ Write ‘high intent’ blog posts. Write about kitchens, baths, and pair it with your area

✓ Set up your systems.

✓ Make them habits

✓ Build your brand and your systems even when leads are good