JAMES GONIS, SHAWN SHERIDAN, LARRY STROTHE, and MATT WEINHOLD, use this very special podcast to celebrate perhaps one of the most important sales tools when it comes to marketing scary films... HORROR TAGLINES!

A great horror tagline is like a carnival barker, tempting us to experience the dark delights a horror film has to offer.

And, speaking of dark delights, there is no one more delightful to discuss this topic than comedian and host of podcast, THE 40 YEAR OLD BOY... MIKE SCHMIDT!