Daybreak

How a 4-year-old startup took on wealth management titans with its bold hiring strategy


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The Indian wealth-management industry is booming and everyone wants a piece of the action. But here’s the twist: as the industry explodes, the people managing all that wealth have become the real prize.


In a business that caters not just to the top 1%, but the top 0.01% of India’s elite, having the best wealth managers on your roster isn’t just important—it’s everything.

And one four-year-old upstart got that memo early. Neo Group has been on an aggressive hiring spree, planning to add at least 70 new wealth managers this financial year.


But why are we talking about a relatively small, young firm and its recruitment plans?

Because the strategy is working. Big time.

Tune in. 

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DaybreakBy The Ken

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