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How a Christmas gift turned into a six-figure business
Dawn Kennedy is an attorney, author, and podcaster. In 2020, her husband Mike received a roaster and some coffee beans for Christmas. After tasting his coffee, Dawn bet him he could sell it online. Not expecting much, they made a Facebook post and ended up selling eleven bags. From there, Convoy Road Coffee Roasters was born. Fast-forward to this year, Dawn and Mike have five employees and bring in six-figures of revenues annually.
- Chapters -
00:00:00 Introduction and Background
00:02:23 Coffee: The Cottage Food
00:04:40 Bottlenecks of Business
00:08:18 Transitioning from Side Hustle
00:10:10 Illicit Deals
00:12:27 Growing Organically
00:15:33 Certified Coffee Cuppers
00:19:29 Working hard or hardly working?
00:21:10 Origin of the Month
00:23:10 Overcoming Fear, Moving Forward
00:25:10 “Well, that’s cute.”
00:26:58 The ROASTMASTER
00:30:04 Closing
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By Hiscox
4.8
155155 ratings
Dawn Kennedy is an attorney, author, and podcaster. In 2020, her husband Mike received a roaster and some coffee beans for Christmas. After tasting his coffee, Dawn bet him he could sell it online. Not expecting much, they made a Facebook post and ended up selling eleven bags. From there, Convoy Road Coffee Roasters was born. Fast-forward to this year, Dawn and Mike have five employees and bring in six-figures of revenues annually.
- Chapters -
00:00:00 Introduction and Background
00:02:23 Coffee: The Cottage Food
00:04:40 Bottlenecks of Business
00:08:18 Transitioning from Side Hustle
00:10:10 Illicit Deals
00:12:27 Growing Organically
00:15:33 Certified Coffee Cuppers
00:19:29 Working hard or hardly working?
00:21:10 Origin of the Month
00:23:10 Overcoming Fear, Moving Forward
00:25:10 “Well, that’s cute.”
00:26:58 The ROASTMASTER
00:30:04 Closing
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