The Business of Content with Simon Owens

How a former 60 Minutes producer raised six figures to launch a LGBTQ-focused media outlet


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Spencer Macnaughton doesn't believe there's a lack of LGBTQ-focused journalism in the mainstream media; as a former producer for both 60 Minutes and the Wall Street Journal, he saw a willingness from these outlets to cover anti gay and trans hate movements. He launched Uncloseted Media last year, though, because he thinks there's a need for more concentrated, investigative reporting on this type of discrimination, and he convinced several wealthy donors to contribute hundreds of thousands of dollars to help him get it off the ground. Today, it publishes up to two investigative articles per week and has been syndicated by some of the world's largest media outlets.

In a recent interview, Spencer walked me through how he pitched these donors, why he went the non-profit route, and how he works with other news outlets to amplify his team's reporting.

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The Business of Content with Simon OwensBy Simon Owens

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