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January is that magical time when we’re all thinking about fresh starts, big goals, and (if we’re being real) getting a handle on those finances. If you’re looking to make this year a turning point for your business, you’re in the right place.

What You’ll Learn in This Episode:

• How to spot bottlenecks in your finances and fix them before they slow you down
• The importance of aligning your financial strategy with your growth goals
• Why your profit margins matter more than you think—and how to protect them
• Actionable steps to improve cash flow without cutting corners

This week, I had an incredible chat with Carla Titus, CEO of Wealth and Worth Within. Carla is a fractional CFO specializing in helping businesses navigate the messy middle—the stage where you’ve got some serious revenue coming in, but your finances feel like a patchwork of guesses and best intentions. Sound familiar? I’ve been there, and let me tell you, the insights Carla shared could make a huge difference.

Carla has spent years mastering the art of financial clarity. Her 5-step framework has helped businesses streamline their cash flow, optimize spending, and build the kind of financial systems that allow you to grow without constantly putting out fires. She’s all about cutting through the noise and helping you focus on what actually moves the needle.

We dove into some of my own struggles with financial planning back when I was scaling my business. For years, I thought being cash-poor while growing the business was just part of the deal. It wasn’t until I started working with a fractional CFO that I realized the problem wasn’t my revenue—it was my cash cycle. I’ll never forget how they helped me cut my collection time from two and a half months to 28 days. Suddenly, it felt like magic. We weren’t earning more, but we had so much more cash on hand to reinvest in the business.

Carla and I also talked about how scaling brings a whole new level of financial complexity—things like balancing payroll with growth, managing unexpected costs, and building a plan that can adapt when life inevitably throws you a curveball. I shared my own “Oh no” moment when my payroll exceeded what I could cover with my credit cards. That’s when I realized flying blind wasn’t going to cut it anymore.

Her approach takes the stress out of financial planning. She’s all about creating systems that help you focus on what matters: growth, retention, and making smarter decisions with the money you already have.

Why This Matters
If you’re in that stage where you’re juggling a lot—managing a growing team, keeping clients happy, and trying to plan for the future without knowing exactly what’s around the corner—this episode is for you. Carla’s insights will help you build a financial foundation that supports your big goals, not just this month but for years to come.

Ready to Work Together?
If Carla’s advice inspired you and you’re ready to go even deeper, let’s chat! I work with entrepreneurs like you to tackle the strategic challenges that come with scaling a business. From understanding where to focus your energy to building a plan that aligns with your big goals, I can help you move forward with clarity and confidence.

Book your free 15-minute chat, and let’s make your business unstoppable this year.

Key Highlights From the Episode:

• Knowing When to Get Help: If you’ve been winging it with spreadsheets and gut instincts, Carla explains how to tell when it’s time to bring in a fractional CFO—and what that relationship can actually do for your business.
• Turning Chaos Into Clarity: Ever wonder why your business feels busy, but cash is tight? Carla walks through real-world examples of how tightening your cash cycle (even by a few weeks) can completely change the game.
• Profitability Without Sacrificing Growth: Carla’s approach isn’t about cutting costs to the bone—it’s about finding the right places to invest so you can grow sustainably without burning out your resources or your team.
• Retention as a Growth Lever: We talked about why keeping your existing customers or clients happy can sometimes be a more powerful growth tool than landing new ones—and how to align your finances to support both.
• Planning for the Year Ahead: Carla shares her process for building proactive financial plans that give you room to adapt when things go off course instead of reacting in panic mode.

What I loved most about this conversation was how actionable it was. Carla’s advice isn’t about theory or fancy dashboards—it’s about simplifying your finances so you can focus on building your business and getting out of survival mode.

Carla’s best advice for entrepreneurs:
“Retention is just as important as growth. You might want to grow, but if customers leave, you’re back to square one.”

Connect with Carla Titus:

• LinkedIn
• YouTube
• Website

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