Aliett Buttelman went from fashion model to co-founder of Fazit, a beauty brand that exploded after a viral Taylor Swift moment. This episode breaks down what actually drives real growth.

In this episode I talk with Aliett Buttelman about what it takes to build a brand from scratch and survive hyper growth. Aliett explains how a decade in fashion modelling shaped his approach to creative work and why he walked away from consulting to build Fazit with co founder Nina LaBruna. 

She shares how their glitter freckles went viral when Taylor Swift wore them and what actually happens behind the scenes when sales jump by thousands of per cent overnight. We dig into supply chain pressure, copycats, international expansion and what it means to keep a brand focused when attention moves fast.

Guest: Aliett Buttelman, co founder of Fazit

Key Takeaways:

• Virality only matters when a brand has the operational foundation to handle demand.

• Copycats are inevitable but innovation and strong brand identity create defensibility.

• International expansion requires clarity of vision, not speed for the sake of it.

• Founders need consistent decision making to avoid drifting away from their original mission.

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