Meet Arie Scherson, co-founder of Bluedot Holdings, a fast-growing e-commerce and SaaS holding company with six portfolio businesses generating over $10 million in revenue.

Arie started his journey as a YouTuber in his 20s, testing 15 different products before mastering Facebook Ads and scaling his first business.

Through relentless experimentation, investing, and team-building, he has built a diverse portfolio, including an agency, a SaaS business, and four e-commerce brands. Despite the challenges of managing multiple ventures, Arie continues to acquire, scale, and optimize businesses—proving that content, marketing, and persistence are powerful tools in the modern business landscape.

In this episode, we dive deep into his early failures, investment strategy, deal structures, and the key lessons he’s learned on his journey.

Please enjoy this conversation with Arie Scherson.

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Timestampls:00:00:00 - Intro

00:00:52 - Early days and first failures

00:03:50 - Learning everything from Youtube

00:05:24 - Working as a server while in university

00:07:44 - First company

00:11:12 - Current portfolio of 6 companies

00:19:09 - It’s often scary to do multiple things

00:22:30 - The power of selling only the right products00:28:40 - Experiment as much as you can

00:31:25 - How a trendy product became a $500m company

00:34:57 - Content is leverage

00:38:15 - Ecommerce is hard, really hard

00:41:42 - Deal structures

00:48:39 - How Arie and his team working to run their businesses

00:52:21 - Biggest challenges of the last 2 years

00:56:48 - Arie’s secret sauce which allows him to succeed

00:59:58 - Why did Arie buy a $50,000+ course?

01:04:04 - Favorite book

01:06:40 - Best investment advice Arie has ever received

01:10:27 - Domino effect on tariffs

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Arie on Twitter: https://x.com/ariesnotebook

This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.