How does one of the world's best agencies–adam&eveDDB-work?

The teams of Chief Creative Officer Rick Brim and Chief Strategy Officer Martin Beverley are responsible for some of the UK's most famous advertising. Their John Lewis Christmas campaigns are what all other Christmas campaigns are compared to.

So how does the magic happen?  

In this interview, we discuss:

- How the account planners work with the creative teams at adam&eveDDB

- Why simplicity matters, and

- What it feels like to be only as good as your next idea  

You can find adam&eveDDB here: https://adamandeveddb.com/

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Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com