The rules of marketing have officially changed.

If you're still trying to outsmart Meta, Google, or the algorithm with hyper-targeting, you're already losing. In this episode of The Spinoso Podcast, we break down why creative is the new targeting and how AI platforms like Meta's Andromeda are deciding who sees your ads long before you ever touch an audience filter.

This isn't about hacks. It's not about tricks. And it's definitely not about running one ad for six months and hoping it works.

We talk about why broad targeting now beats narrow targeting, why your ads are burning out faster than ever, and why raw, real, imperfect content is outperforming polished, cinematic nonsense. Selfie videos. UGC. Real conversations. Different hooks, angles, visuals, and formats. Not one version. Ten versions.

If you're a clinic owner, business owner, or marketer who feels like ads "used to work" and now everything feels volatile, this episode will reset how you think about growth in 2026 and beyond.

The algorithm isn't the enemy. Boring content is.

All tools and resources mentioned in this episode are linked in the description so you can actually implement what we're talking about.

Stay creative. Stay relevant. Or get left behind.