AI is no longer a future trend in media. It is actively reshaping how journalism is produced, distributed, and monetized. Pete Pachal breaks down the shift from generative AI to agentic systems and explains why workflows, not just tools, are being completely redefined.

This conversation dives into the growing divide between those embracing AI and those resisting it, and what that means for newsrooms, especially at the local level.

Links:

The Media Copilot

https://mediacopilot.ai/

Pete Pachal - LinkedIn

https://www.linkedin.com/in/peterpachal/

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