What does the Empire Strikes Back and the Flux Capacitor have in common? They are both analogies that Tom Chavez uses when he talks about just how exciting and challenging this moment is in AI and marketing right now. Chavez previously sold two startups - one to Microsoft and one to Salesforce - but today is doubling down on AI as the technology to push marketing forward. He explains his work at super{set}, dealing with the deprecation of cookies, experimenting across channels, and the roles startups can play in the ecosystem. 

For Further Reading: 

https://www.fastcompany.com/90713221/im-getting-invited-to-fewer-parties-says-a-tech-insider-turned-critic

https://www.superset.com/portfolio

https://www.cnbc.com/video/2022/02/02/metaverse-tech-could-exacerbate-todays-privacy-problems-says-supersets-tom-chavez.html

Listen on your favorite podcast app: https://pod.link/1715735755